Commercial Advertising 2

Multi award-winning designer, typographer and TED speaker, Craig Ward, presents his first self-authored book - Popular Lies About Graphic Design. An attempt to debunk the various misconceptions, hal……続きを見る

Here are all the essentials for creating striking ads and other graphic messages with an attention-getting retro look and feel. Drawn from typographic sourcebooks as well as sign-painting manuals of……続きを見る

Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is? Whether you want to (1) know the basics of being successful with Facebook, ……続きを見る

There used to be a time when designers were trained in the history of composition. Now you just buy a fuckin' piece of software and now you've become a designer. "Art Chantry . . . Is he a Luddite?"……続きを見る

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writ……続きを見る

"A well-illustrated survey of style. Chock full of detailed, quality illustrations accompanied by brief descriptions. A worthy offering. Nostalgic types who enjoy perusing vintage catalogs and clip ……続きを見る

Este documento partió del interés de actualizar el texto "Anotaciones sobre la definición del campo publicitario", realizado en 2005. Además de las reflexiones sobre el campo y la disciplina de la p……続きを見る

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even season……続きを見る

Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative adverti……続きを見る

Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinkin……続きを見る

Will Bradley (1868–1962) was among the first American artists to realize the immense possibilities creative design held for the business world. Experimenting with typefaces, decorative illustrations……続きを見る

From artist to curator, couturier to fashion blogger, 'creative' professional identities can be viewed as social practices, enacted, performed and negotiated through the media, the public, and indus……続きを見る

Una nuova edizione aggiornata e illustrata di “Note” di Lorenzo Marini. Sono tanti pensieri e appunti costruiti affinchè si possaano leggere come un unico racconto sulla comunicazione e la creativit……続きを見る

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impr……続きを見る

Il lato pubblicitario degli scrittori italiani Non pochi, illustri e insospettabili sono gli scrittori che hanno firmato annunci per la pubblicità. E ancor più quelli che hanno partecipato alla cost……続きを見る

Adesivi mimetizzati nel tessuto degli spazi urbani, performance di attivisti nascosti tra i passanti, oggetti fuori posto inseriti all'interno di luoghi del consumo (shopping mall, supermercati), sp……続きを見る

CONTAM-INNOVATION! Cardinalità infinita fra genere tempo e luogo Cinquecento prodotti e servizi innovativi selezionati da una ricerca orizzontale, verticale ed emozionale. Cinquecento Icone del desi……続きを見る

20 amazing tips to help you become a master user of the biggest social nation. Discover many things you don't know about Facebook and how to use some simple and very useful options. This eBook is al……続きを見る

20 amazing tips to help you become a master user of the biggest social nation. Discover many things you don't know about Facebook and how to use some interesting and very useful options. 続きを見る

This is the time when advertising has reached the status of a science. It is based on fixed principles and is reasonably exact. 続きを見る

The publishing boom of the early twentieth century led to an entirely new vocation, that of art direction for editorial publications and advertising. In 1921, the recently formed Art Directors Club ……続きを見る

The Poster: Art, Advertising, Design, and Collecting, 1860s–1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international i……続きを見る

In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the “postmodern” genre of advertising in Jap……続きを見る

Published in Paris before World War I, these decorative Art Nouveau graphics originally appeared in a now-rare periodical, La Decoration Artistique. This compilation presents 100 full-color plates i……続きを見る

Uncovered is an oral history of the stories behind the most ground-breaking and controversial magazine covers ever published, as told by the people who created them. Compiled by industry veteran Ian……続きを見る

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graph……続きを見る

This book 3D Printing Made Simple takes you through this exciting innovation, technology called 3D Printing. It is revolutionising the way we do a lot of things and not just creation of physical obj……続きを見る

Modernidad a la venta condensa un análisis de cómo, entre 1900 y 1950, la publicidad produjo una narrativa ilustrada que, además de atraer a los consumidores de la población colombiana, provocó la h……続きを見る

Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, exa……続きを見る

Advertising and marketing are the basics of success in any business. A business's or a company's income directly depend on advertising and marketing. They are the essential part of business process.……続きを見る