Commercial Advertising 3

An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original ap……続きを見る

From couture fashion to opulent perfumes and decadent food, the luxury goods and services industry has grown at an unprecedented rate even in the context of a global recession. But in contemporary d……続きを見る

Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion photograp……続きを見る

In this age of insta-stardom and selfies, Pop Art still defines the world we live in. Emerging in the 1950s, Pop Art arrived in an explosion of colour, offering bold representations and plenty of hu……続きを見る

Inсludе thе rерrint/rерrоduсtiоn rights with your рrоduсt. Thiѕ increases thе реrсеivеd vаluе because people саn ѕtаrt a business аnd mаkе mоnеу. Yоu саn аlѕо inсludе some оf your advertisements in ……続きを見る

2018年諾貝爾文學獎得主Olga Tokarczuk首部繪本作品2018年波隆那書展拉加茲獎故事類書籍評審特別推薦觸動人類靈魂深處的故事 故事大綱： 從前有一個人，他的工作很多，做事的速度也很快，而他很久以前就把自己的靈……続きを見る

*Take to the road to discover the history and artistry of North America’s disappearing neon signs. Neon Road Trip* chronicles the history of the commercial neon sign with a curated collection of pho……続きを見る

★Create Compelling Amazon Book Descriptions That Boost Your Ranking, Sales, and Profits★ Are you an author that is struggling to make an impact? Is the competition strong and eating into your sales?……続きを見る

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more sub……続きを見る

Fonti da cui Adele Savarese guidata da Jacques Séguéla ha dato forma e sostanza a questo libro. “Tous ego : Havas, moi et les autres” “Le Pouvoir Dans la Peau” “Autobiographie non autorisée” “Non di……続きを見る

American Advertising Cookbooks: How Corporations Taught Us to Love Spam, Bananas, and Jell-O is a deeply researched and entertaining survey of twentieth century American food. Connecting cultural, s……続きを見る

A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and n……続きを見る

EDIZIONE IN ITALIANO Racconta Dan Wieden che la famosa tagline di Nike, Just Do It, parafrasata nel titolo di questo libro, era nata per caso, all’ultimo momento, come spesso succede con gli slogan ……続きを見る

Questo testo concentra l’analisi del suo percorso sul fenomeno pubblicitario e la sua divulgazione, su quel mondo incantato che potremmo definire come il menù leggero delle pubbliche relazioni, come……続きを見る

This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for a……続きを見る

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key m……続きを見る

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a ma……続きを見る

Raymond Simmons publishes THE MARKET World Trade News and "SOMETHING ELSE!" Singles Magazine. Raymond also DJs SELECT Worldwide All Star Radio and "SOMETHING ELSE!" Sex Rap Radio. 続きを見る

The challenge for any advertising, creative or communications agency has always been gaining new business. My approach has been honed and adopted as agency business and client engagement has evolved……続きを見る

O livro é sobre a marca Rio450, criada pela Crama Design Estratégico para os 450 anos da Cidade Maravilhosa. Mais que um compilado histórico, jornalístico e didático sobre a marca, é um registro sob……続きを見る

ーーーー「圈外編輯」都築響一絕贊推薦！ーーーー 精采收錄296幅原汁原味海報作品！ 作者親自監製繁中版書封！ ★從東京、大阪到台灣，網路瘋傳，以海報振興大城小鎮的「商店街海報展」發起人，超幽默傻瓜魂打造不……続きを見る

Known 4 Memez is a book by Social Media Personality Lord Yobe. It gives in great detail the skills you need to build your own Brand as a meme creator on Instagram. 続きを見る

TikTok has seen explosive growth over the last three years. It now has >500 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your bu……続きを見る

台灣國寶畫師顏振發 五十年手繪看板生涯全紀錄 　　位於台南「大井頭」旁的全美戲院，宛如時間封存的記憶堡壘，老戲院的傳統被保留了下來，本事櫥窗、宣傳放送車、寄車處、大廳販賣部、空襲警報告示、外牆上的大型……続きを見る

"Earn Money Selling Ebook Covers" is your ticket to unlocking a world of opportunity in the digital marketplace. In a world that's becoming increasingly digital and visual, ebooks have taken center ……続きを見る

◐台日跨國企畫◑ 最懂中文的日本現役廣告人「東京碎片」最新力作 繼《日本製造》之後，醞釀5年的深度觀察 帶來疫情之下的第一手廣告業界筆記 13種廣告類型×逾100項品牌事例 發現廣告創意背後的台日文化眉角 同一個……続きを見る

This simple step-by-step guide will walk you through the necessary steps in creating professional looking book covers, realistic mock ups, and captivating social media posts! The topics covered in t……続きを見る

This book reveals the secrets of a mysterious and artistic trade. Before the age of neon lights and digital screens, signs and billboards were painted by professional sign painters, and James Gardin……続きを見る

If we take ads as a metaphor of psychoanalysis, the consumer who buys the product or the brand as represented in the ads, has set out on a fantastic journey, in a sense. Ads try to make the journey ……続きを見る

More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royc……続きを見る