Consumer Behaviour 12

It’s not what you say, but how you behave that matters. In today’s connected world, marketing has been turned upside down. Rather than external images created through advertising, brands are increas……続きを見る

For the past several centuries, science has been offering us a powerful new way to understand nature, but the accompanying rise of materialistic philosophy threatens to drain the meaning and sacred ……続きを見る

Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of ……続きを見る

Learn how to boost your income! Ebook “100 Techniques to Increase More Sales” includes following marketing tips: Personalize your approach Know your customers and learn more about your customers bey……続きを見る

In recent years, auctions have become an important field and many markets have designed new and sophisticated auction models to assign different types of items. The prime goal of this book is to set……続きを見る

Internet Marketing Basics For Newbies Marketing has always been an exciting profession. There is the challenge of coming up with new and creative ways to catch the attention of the public, hold that……続きを見る

A bold argument that our "quest for cool" shapes modern culture and the global economy Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourse……続きを見る

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with……続きを見る

Expert and advocate, G. B. Taken answers the most important questions consumers have in these troubling times. Dispelling the many myths, we as a nation believe concerning consumer rights, makes thi……続きを見る

This is Australia’s quiet best-selling book and practical guide to self-discovery and personal growth. In it you will discover: • Your own personality style and the style of those you live and work ……続きを見る

How real estate professionals can build trust and dominate their competition by creating truly useful marketing. Youtility, as defined by bestselling author Jay Baer, is marketing that people cheris……続きを見る

First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consume……続きを見る

This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fi……続きを見る

Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on……続きを見る

Most American consumers have unclaimed monthly cash flow that they are currently paying to credit card companies that can be reduced, simply by askingーoften via a simple telephone call to their cre……続きを見る

These genuine, bizarre domestic and professional designs, registered in the nineteenth century for the most unlikely innovations, have been boxed away - until now - deep in the vaults of The Nationa……続きを見る

A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us……続きを見る

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is fo……続きを見る

Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethica……続きを見る

Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This b……続きを見る

Over last thirty years, new technology, fashion, and social set-ups have spawned new cliches galore. Everything on the Internet is available at the 'click of a mouse', TV presenters ask the audience……続きを見る

Most people can’t get through the day without a hit of caffeine. Chances are you’re one of them. But do you really know what that daily coffee or coke is doing to you? Caffeine is a powerful stimula……続きを見る

It’s time to radically alter the way we perceive the world. It’s time to get real. Multinational oil corporations trumpet their green credentials. Shadowy billionaires orchestrate ‘grassroots’ polit……続きを見る

Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer.……続きを見る

A majority of British children mainly eat processed and junk food. Award-winning food writer Joanna Blythman takes a controversial look at this curious phenomenon and offers parents practical tips o……続きを見る

In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘c……続きを見る

A hard-hitting exposé of the overwork culture and modern management techniques that seduce millions of people to hand over the best part of their lives to their employer. Work has come to increasing……続きを見る

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approxima……続きを見る

Networks pervade social and economic life, and they play a prominent role in explaining a huge variety of social and economic phenomena. Standard economic theory did not give much credit to the role……続きを見る

The legitimate and illegitimate use of incentives in society today Incentives can be found everywhereーin schools, businesses, factories, and governmentーinfluencing people's choices about almost ev……続きを見る