Sales & Selling 82

The Race is on for Smooth Selling What is smooth selling? Think of the successful America’s Cup yachting teams as the metaphor. What it takes to win the America’s Cup yacht race can readily be liken……続きを見る

SELLING SURVIVAL was written to utilize some of the lost hope I've seen in a few people over the years, not to mention the tremendous misuse of a natural energy source in those who think that they c……続きを見る

As leaders increasingly understand the importance of good safety practice to support their business objectives, safety and health practitioners develop better tools and solutions. However, there is ……続きを見る

Avui en dia, aconseguir visibilitat per als nostres llocs web i per als nostres negocis, és indispensable si volem aprofitar el potencial d'Internet com a eina per promocionar-nos i per vendre més. ……続きを見る

En este libro podemos encontrar las claves del posicionamiento natural en los buscadores. Cómo, de manera sencilla y sin conocimientos técnicos, podemos mejorar espectacularmente el posicionamiento ……続きを見る

Este libro es fruto de la curiosidad de nuestros alumnos que, en las clases, nos demandan no solo que les expliquemos los fundamentos del marketing, sino que quieren conocer las nuevas tendencias, l……続きを見る

El consumo no deja de ser una emoción. Las empresas y la publicidad aprovechan las emociones para llegar mejor a los consumidores e intentar vender más. El uso de las emociones muestra también aspec……続きを見る

Dieses Buch liefert eine psychologische Erklärung für das Verhalten von Menschen auf Märkten. Hierzu beinhaltet es einen umfassenden Überblick über psychologische Theorien, die für die Marktpsycholo……続きを見る

This volume compares one of the largest instances of 'ethnic cleansing' – the German expellees from the East (Vertriebene) – with the most important case of decolonization migration – the French rep……続きを見る

The need for assurance is never more acute than in times of turbulence and uncertainty. The events following the financial market crisis demonstrate the catastrophic consequence of risk taking that ……続きを見る

Globalization, consumerism, legislation and human rights issues impact on workplace demographics, changing the very nature thereof. It is of strategic importance to ensure that the benefits of diver……続きを見る

The theory of integral dynamics is based on the view that the development of individual leaders or entrepreneurs requires the simultaneous development of institutions and societies. It seeks a speci……続きを見る

Alexander Schieffer and Ronnie Lessem introduce a groundbreaking development framework and process to address the most burning issues that humanity faces. While conventional top-down, outside-in dev……続きを見る

Releasing the genius of an individual, an enterprise and a society is a central pre-occupation of the contemporary business environment. A fascinating approach to how we can begin to tackle this cha……続きを見る

Integral Green Zimbabwe: An African Phoenix Rising by Ronnie Lessem, Alexander Schieffer and Liz Mamukwa is the first book in the Integral Green Society and Economy series, a series which has three ……続きを見る

Business integrity is rarely a matter of straight-forward rules. As the nature and geography of business transactions become more complex, managers are required to make judgements and to tackle new ……続きを見る

An integrity system is an integrated assemblage of institutional mechanisms, designed to minimize ethical misconduct and promote ethical health in institutions, organizations, occupations and the li……続きを見る

In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or ……続きを見る

Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening ……続きを見る

Adopting a multi-disciplinary and comparative approach, this book focuses on the emerging and innovative aspects of attempts to target the accumulated assets of those engaged in criminal and terrori……続きを見る

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a con……続きを見る

Disruptive Business is a provocative and insightful redefinition of innovation as an outcome of human behaviour, a dynamic in constant change requiring the shaping of new responses in business and t……続きを見る

Why do some corporate superstars collapse dramatically, while others survive and prosper over many decades? Is the fall primarily caused by ’technical factors’, such as poor products and pricing, fi……続きを見る

Equality, Diversity and Opportunity Management presents a comprehensive analysis of the processes of governance, leadership, policy and strategy formulation, decision-making, practical and financial……続きを見る

The last few decades have seen significant changes in the structure of business organizations, including downsizing, outsourcing and flattened management structures. The effects on employees have be……続きを見る

This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service……続きを見る

Wie Sie die enorme Reichweite und das hohe Suchvolumen auf YouTube konsequent für Ihr Unternehmen nutzen können, zeigt dieser pragmatische Ratgeber. Christoph Seehaus veranschaulicht, wie Sie Kampag……続きを見る

Dieser Leitfaden zum Employee Relationship Management zeigt konkret, wie es Unternehmen gelingt, sich im Arbeitgebermarkt attraktiv zu positionieren und qualifizierte Fachkräfte zu gewinnen. Erfolgs……続きを見る

Wer Ordnung hat, hat auch Erfolg! Dieses Buch zeigt, wie Sie Ihren Vertrieb mithilfe der Benediktsregel zielsicher optimieren und langfristig auf Wachstum ausrichten: mit klaren Strukturen, einer ga……続きを見る

Dieses Buch nennt schonungslos elf populäre Irrtümer über Markenaufbau und -führung, zeigt gefährliche und teure Fallstricke und gibt praxiserprobte Tipps für einen gelungenen Markenauftritt. Marken……続きを見る