Sales & Selling 84

Inhalt Die Kundenorientierung nimmt als Ziel vieler Unternehmen einen dominanten Stellenwert ein. Dies verdeutlicht nicht zuletzt die Intensität, mit der unter dem Schlagwort "Customer Relationship ……続きを見る

Dieses Buch beschreibt Chancen und Risiken von Social Media und Digitalisierung für den Vertrieb. An anschaulichen Beispielen wird deutlich, wie die Welt der sozialen Netzwerke erst durch persönlich……続きを見る

Dieser Herausgeberband beleuchtet die Erfolgsfaktoren für die Implementierung und den Betrieb von ESN. Der erste Teil des Bandes umfasst akademische Beiträge zur aktuellen Forschung und beinhaltet f……続きを見る

Why is it so hard to win new business? That’s a good question and this book is designed to help you answer it. Value is for people who work in services industries and in services-based professions l……続きを見る

Dieser hochwirkungsvolle Ratgeber zur effektiven Online-Nutzung bietet Führungskräften 101 direkt umsetzbare Tipps zu besserer Eigen-PR, ergiebigerer Informationssuche, effizienterem Online-Zeitmana……続きを見る

The Referral Marketing System - Step by Step Guide To Building A Referral Machine is written by Michael Griffiths, the world's number #1 authority on referral marketing training and education. This ……続きを見る

Ethics for Managers introduces students to the philosophical underpinnings of business ethics and translates this theory into practical terms, demonstrating the moral implications of the decisions m……続きを見る

Effective talent management is about aligning the business's approach to talent with the strategic aims and purpose of the organisation. The core rationale of any talent strategy should be to have a……続きを見る

This practical book is dedicated to building ethical organizations. It has been written for college students preparing for careers in public service as well as for elected and appointed officials, a……続きを見る

Vers une nouvelle économie de la communication Ce livre blanc atteste des des nombreux changements qui ont marqué l'univers de la communication. Il résume l'action et les ambitions de l'Observatoire……続きを見る

Democracy in Decline is an examination by the ′father of modern marketing′ into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14……続きを見る

Cómo ser un trabajador satisfecho Este libro es una guía práctica y accesible para alcanzar la satisfacción laboral, que te aportará la información esencial y te permitirá ganar tiempo. En tan solo ……続きを見る

The 3rd edition of this wildly popular bestseller has the same content as the previous two. The difference is in the sequencing of the Parts and Chapters. The change was made to accommodate how peop……続きを見る

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buye……続きを見る

Demonstrating how a university can, in a very practical and pragmatic way, be re-envisioned through a transdisciplinary informed frame, this book shows how through an open and collegiate spirit of i……続きを見る

Discover The Steps On How To Start Your Very Own Recurring Membership Site And Get Paid Month After Month! If you’re interested in making money online, then it’s probably because you like the idea o……続きを見る

Todo profissional se defronta com momentos de dúvidas e aflições. Como prosperar no mundo atual, que vive em contínua transformação? Quais são os novos valores e competências exigidas pelo mercado? ……続きを見る

Dieses Buch zeigt aktuelle Entwicklungen der modernen leistungsbezogenen Vergütung im Vertrieb mit allen Vor- und Nachteilen auf. Denn: Es gibt einen klaren Zusammenhang zwischen Leistung und Entloh……続きを見る

Overview: If you want to earn a living as a professional independent writer, you have to start viewing writing for money as a PROFESSION not a HOBBY. Accordingly, you have to be both systematic and ……続きを見る

La idea tradicional en las empresas es que la gente de marketing posee el mensaje del producto, mientras que los vendedores poseen las relaciones con los clientes. Sin embargo, muchas de las áreas e……続きを見る

Dieses Buch beschreibt die Auswirkungen des globalen Wettbewerbs auf Automobilhandel, -vertrieb und -produktion: Urbanisierung, weniger Führerscheinprüflinge, höhere Kosten für Autonutzung, harte Ko……続きを見る

Are you struggling to make your networking work for you? Do you want to get more referrals, recommendations and endorsements from others? Do you HATE going to networking events and try to avoid them……続きを見る

Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when……続きを見る

The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline doe……続きを見る

The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bag……続きを見る

The step-by-step guide to a winning sales team The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-se……続きを見る

Since the beginning of the 2000s, important changes in external environments have affected the corporate governance practices of firms all around the world. The corporate governance structure in eac……続きを見る

Over the past two decades, existing documentation of women in the agricultural sector has surveyed topics such as agricultural restructuring and land reform, international trade agreements and food ……続きを見る

Dieser humorvolle Ratgeber für Singles auf Partnersuche beschreibt die verblüffenden Parallelen zwischen Kundengewinnung und Flirt-Methoden. Denn: Partnersuche ist … wie Verkaufen – mit dem minimale……続きを見る

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, an……続きを見る