Consumer Behaviour 84

Does the thought of a freshly hopped local IPA send chills down your spine? Perhaps you crave a deliciously simple ice cold pilsner crafted to perfection? As a beer geek, you know we live in the und……続きを見る

Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over r……続きを見る

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as ……続きを見る

Steve Jobs once said, people don't merely buy products. They buy compelling stories and are fascinated with the art of storytelling. Can you outsmart your potential customers when they look for your……続きを見る

Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right. Between smartphones, social media, mobile connectivity,……続きを見る

This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind. In the high-pressure quest to make a sale, acq……続きを見る

If you ask the right questions, then you’ll get the sale every time. As a salesperson, your product knowledge is extensive but that's not enough. If you fail to ask the right questions - the ones th……続きを見る

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key framew……続きを見る

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behav……続きを見る

Unveil the secrets to running successful Snapchat ad campaigns in our comprehensive guide. Whether you're a marketing novice or an experienced pro, this book is your gateway to understanding the nua……続きを見る

Philosopher Keith Lehrer outlines a view of freedom of choice based on a Kahneman-derived distinction between what he calls a first order system that is intuitive and immediate, and a higher order s……続きを見る

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, br……続きを見る

This book reviews the efficient markets hypothesis from a behavioural finance perspective looking at the stock markets of the five largest Euro economies. It covers some key areas in finance, includ……続きを見る

Fiecare dorește să schimbe ceva. Comercianții doresc să modifice preferințele cumpărătorilor și liderii vor să schimbe organizațiile. Firmele debutante urmăresc să modifice industrii, iar organizați……続きを見る

Individuals and organizations sometimes tend to make plans and forecasts only for anxiety relief and for the appeasement of their egos rather than for adequate policy making and optimal planning. Su……続きを見る

Maybe you know the economy is bad, and you could use some extra dollars each month to help make ends meet? Or maybe you've been looking for work in order to augment a full/part-time career that's dr……続きを見る

In the dynamic world of digital marketing, traditional methods are giving way to a new era - influencer marketing. Discover the secrets to harnessing this powerful strategy with this book: The Rise ……続きを見る

People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it c……続きを見る

This textbook is an up-to-date examination of the rise of e-commerce. It focuses on B2C and examines best practices and strategies for developing mobile and e-commerce sites. The text also examines ……続きを見る

It is no secret that women are increasingly controlling wealth. Estimates suggest that women control more than 50% of all wealth and growing. Importantly, 95% of women will be their family’s primary……続きを見る

This book is the first comprehensive presentation of a Kaiyu Markov model with covariates and a multivariate Poisson model with competitive destinations. These two models are core techniques when th……続きを見る

Government departments are constantly challenged with changing environments, complex socio-economic issues and shifting policy direction. Organizations and their teams need to be agile, resilient an……続きを見る

Greetings and welcome! In this engrossing book, we embark on an investigation into the most well-known brands in the world, learning about their fascinating histories and evaluating their benefits, ……続きを見る

In today's fast-paced world, your credit score plays a pivotal role in shaping your financial well-being. If you're struggling with a less-than-ideal credit score and are looking for a way to achiev……続きを見る

Il libro è uno spaccato di quella che è la realta italiana economica e politica vista ed analizzata dall'autore sulla scorta del suo bagaglio di esperienze. Nel libro si vanno ad esaminare gli scena……続きを見る

This book bridges the disciplines of micro-economics and social policy in general, and, in particular, behavioral/explanatory social policy and public choice theory, plus Leibenstein’s X-efficiency ……続きを見る

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand ……続きを見る

This book explores the psychology behind effective business consulting. We dive into the various factors that shape client behavior and decision-making, and we provide insights into the most effecti……続きを見る

In a world where every detail can mean the difference between resounding success and forgetfulness, sales faces increasingly complex challenges. The question is no longer how to adapt to change, but……続きを見る

Dans un monde où chaque détail peut faire la différence entre un succès retentissant et l’oubli, les ventes font face à des défis de plus en plus complexes. La question n’est plus de savoir comment ……続きを見る