Public Relations 10

The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it i……続きを見る

Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help……続きを見る

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepr……続きを見る

This book tells the fascinating story of the reemergence of the American political left over the last quarter century in the form of the new Progressive Movement. Born out of Liberalism's crushing d……続きを見る

Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of th……続きを見る

First published in 1997. Massive technological development has changed the face of industry drammatically. This text provides an analysis of the trends and dynamics of innovation in industry. It has……続きを見る

In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British publ……続きを見る

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politic……続きを見る

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in t……続きを見る

Tracing developments in British trade union structure over almost 100 years with specific reference to the merger process, this book shows how the underlying processes of change are cyclical. It the……続きを見る

In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of b……続きを見る

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory buildin……続きを見る

This theoretical and empirical study examines the relationship between the organisation of work, industrial relations, production spaces and the dynamics of capitalist investment. Jamie Gough explor……続きを見る

Public Finance- How to fix weak financial governance and obsolete systemsThis book begins with the current fiscal situation in euro-zone countries such as Greece and Spain who emboldened by the curr……続きを見る

Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more ……続きを見る

Offering much more than a purely theoretical or retrospective view of public management, this exciting text is an invaluable new addition to the field of public management. Putting the American mode……続きを見る

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively part……続きを見る

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable……続きを見る

Plan, Prepare, React, and Get Ahead Of Any CrisisーIn Real Time! Your business or organization will face a crisis. That’s a fact. Here’s another: Thanks to social media, crises happen more often and……続きを見る

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public rel……続きを見る

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social ……続きを見る

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates s……続きを見る

You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you be……続きを見る

HRM is a core element in public service organizations, whose employees are often their most valuable resource. This outstanding book tackles the subject head on, bringing together cutting-edge resea……続きを見る

42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by commun……続きを見る

How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? 'Red Fire Branding' focuses on how to implement branding techniques ……続きを見る

As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as ……続きを見る

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining t……続きを見る

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organizati……続きを見る

An unprecedented text explains how to analyze the role of rhetoric in organizations Integrating rhetorical theories and methods with principles of organizational communication, this pioneering text ……続きを見る