Public Relations 12

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is uns……続きを見る

Es un libro que te enseña que dias debes apostar, y los numeros que te podrian traer una fortuna.続きを見る

Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text f……続きを見る

Oui, c’est bien beau de posséder un blog ou un site, d’avoir un hébergeur, de le référencer …. Mais la question demeure ! Peut-on avoir des visiteurs qui soient en grande……続きを見る

¿Es el Siglo XXI una oportunidad para México? Los autores reunidos en este libro comparten una visión crítica, y al mismo tiempo propositiva, acerca de lo que el futuro puede ofrecer a este país, qu……続きを見る

This book is a general guide to marketing a business. It is NOT a marketing plan, but rather a simple do-it-yourself guide to marketing and social media. It is not a get rich quick scam.  This ……続きを見る

While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces chall……続きを見る

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spin……続きを見る

About Author Liam Birkett is changing the way many people and firms do business. No matter the size of the firm or the budget, his refreshing enthusiasm, insight and expertise create business ideas ……続きを見る

How will this book benefit you?   Sales people often think: If I’m hard-working and honest with my customers, why do I need a better understanding of things like “neuroscience”, “the psycholo……続きを見る

Être doté de compétences techniques prodigieuses dans une discipline particulière est une excellente chose pour réussir sa vie professionnelle. Encore faut-il &ecir……続きを見る

From POW to CEO picks up Loet Velmans's story at the end of World War II, when, as a newly liberated prisoner of war, he returned from the Far East to Europe, and shortly thereafter set out for the ……続きを見る

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international compan……続きを見る

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in adverti……続きを見る

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practice……続きを見る

Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to ……続きを見る

In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines ……続きを見る

As projects become more complex and the project teams are more geographically and culturally dispersed, so strong, trusting relationships come to the fore. Trust provides the security that enables p……続きを見る

El acto de hablar en público es el máximo nivel que la comunicación dispone para aquellos/as que quieran transmitir un mensaje, vender sus proyectos o persuadir a quiénes les escuchan. Es una habili……続きを見る

El objetivo de estas páginas se ha centrado en asentar las bases que permitan comprender la naturaleza de los elementos constructivos con los que debe edificarse un Plan Estratégico de Relaciones Pú……続きを見る

Este libro aborda la metodología de la planificación estratégica aplicada a las Relaciones Públicas y pretende ser una carta de navegación que oriente al lector sobre cómo llevar a cabo un proceso e……続きを見る

Lo que no se comunica no existe, o existe solamente para unos pocos. Por eso es importante que las organizaciones cuenten con una estrategia de relaciones públicas para darse a conocer. Sin descuida……続きを見る

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin……続きを見る

« Comment améliorer notre communication ? » Jean-Marie Pierlot et Fabienne Thomas vous répondent. Les responsables d’organisations non marchandes se demandent souvent comment communiquer. Est-il néc……続きを見る

The Principles of Project Finance reviews the technique of project finance. It explores, step-by-step, the key ingredients of the concept. The book is aimed at a business savvy audience, but one whi……続きを見る

Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are u……続きを見る

Many companies have been criticised for weak business ethics, including in some cases breaking the law. Numerous scandals have rocked industries as diverse as banking, insurance, oil, supermarkets, ……続きを見る

Much has been written about leadership and team building, but there are still major gaps in thinking and research about how to engage senior stakeholders in support of an organisation's projects. Th……続きを見る

Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation’s strategic aims and goals centre on the delivery of excellent servi……続きを見る

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