Public Relations 12

Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is ……続きを見る

The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholder……続きを見る

Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a compa……続きを見る

Never Be Confused About Music Publicity Again! This ebook features Section 3 of the highly acclaimed Guerrilla Music Marketing Handbook. Here's a glimpse at what you get: => 32 Ways to Get Exposure ……続きを見る

Media contact is a fact of business life. And yet this is the only book on the market that focuses exclusively on getting the best out of contact with journalists. It's written by a journalist, abou……続きを見る

Information-packed lessons for business and community leaders to get your message across and shine with the media! Do you want to become an effective media spokesperson for your business, organizati……続きを見る

Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding……続きを見る

Quels sont les outils d'évaluation mis à disposition pour étudier la relation entre les clients et l'entreprise ? L'étude de la relation client est un enjeu majeur au sein de toutes les entreprises.……続きを見る

Un guide pratique et accessible pour mieux comprendre les apports de Joseph Stiglitz Partisan des idées du célèbre économiste John M. Keynes, Joseph Stiglitz ne partage pourtant pas tous les postula……続きを見る

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners. Business as usual is over. Belief is the new curre……続きを見る

Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media work……続きを見る

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors……続きを見る

Businesses are frequently under attack by rivals and antagonists, and their reputations can be ruined by false websites, hacking and rumor-mongering online. Debbie Elicksen, an experienced author on……続きを見る

Travel journalism about natural attractions is environmental communication at the cusp of consumerism and concern. Countries and regions that market forests, rivers and wildlife to international tou……続きを見る

You’re either fully engaged with your audience or you’re irrelevant. The choice is yours. What do Chipotle and The Matrix and Intel and Old Spice and The Teenage Mutant Ninja Turtles know that you d……続きを見る

The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being……続きを見る

The Internet and technology present continuing challenges to U.S. law as technology often changes faster than the law can be rewritten. The ability to access, store and the transmit information elec……続きを見る

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is uns……続きを見る

Es un libro que te enseña que dias debes apostar, y los numeros que te podrian traer una fortuna.続きを見る

Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text f……続きを見る

Oui, c’est bien beau de posséder un blog ou un site, d’avoir un hébergeur, de le référencer …. Mais la question demeure ! Peut-on avoir des visiteurs qui soient en grande……続きを見る

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The……続きを見る

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by deliveri……続きを見る

¿Es el Siglo XXI una oportunidad para México? Los autores reunidos en este libro comparten una visión crítica, y al mismo tiempo propositiva, acerca de lo que el futuro puede ofrecer a este país, qu……続きを見る

Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of m……続きを見る

This book is a general guide to marketing a business. It is NOT a marketing plan, but rather a simple do-it-yourself guide to marketing and social media. It is not a get rich quick scam.  This ……続きを見る

While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces chall……続きを見る

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spin……続きを見る

About Author Liam Birkett is changing the way many people and firms do business. No matter the size of the firm or the budget, his refreshing enthusiasm, insight and expertise create business ideas ……続きを見る

How will this book benefit you?   Sales people often think: If I’m hard-working and honest with my customers, why do I need a better understanding of things like “neuroscience”, “the psycholo……続きを見る