Public Relations 15

Tar Wars offers a critical inside look at how leading image-makers negotiate escalating tensions between continuous economic growth mandated by a globalized economic system and its unsustainable env……続きを見る

Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-f……続きを見る

Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las est……続きを見る

When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitude……続きを見る

Este libro es una publicación estimulante e innovadora que explora diez grandes obras de pensadores y oradores reconocidos, con un impacto intelectual, práctico y global. Estas obras son en su mayor……続きを見る

Non-profit organization founders Amy Beatty & Stacey Ritz discuss in detail the ins and outs of running a successful non-profit organization. From the early days of animal shelter volunteer work to ……続きを見る

У вашего бизнеса есть история, которой стоит поделиться? Может ли ваш бизнес рассказать о себе? А должен! Вы же начали создавать его еще с того момента, когда впервые открыли дверь своего офиса! Каж……続きを見る

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish be……続きを見る

Get media coverage and grow your business through PR with this practical guide. Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you ……続きを見る

Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services……続きを見る

Das Gesetz zur Stärkung der nichtfinanziellen Berichterstattung der Unternehmen in ihren Lage- und Konzernberichten lässt Stakeholder-Management und CSR in neuem Licht erscheinen. Sah man darin früh……続きを見る

Regeln für packende Geschichten, die Kunden faszinieren und über die sie gerne sprechen. Menschen wenden sich gerne Geschichten zu. Geschichten sind spannend, sie überraschen und faszinieren, bringe……続きを見る

An unparalleled guide to the theory and practice of public relations Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relati……続きを見る

Instagram Basics for gaining more followers. This simple step-by-step method is used by business owners and marketers. 続きを見る

When it comes to online business, there is only thing that you need above all else; traffic. Whether you are an affiliate marketer, or you create your own info products and services, without traffic……続きを見る

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independe……続きを見る

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an en……続きを見る

This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to……続きを見る

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizat……続きを見る

“The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marke……続きを見る

This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and ……続きを見る

Hands up if you are happy with the standards of customer service? Nobody?! Well, I am pleased to say that you have come to the right place... Matthew Storey is passionate about changing the face of ……続きを見る

The world's most successful startups all share one quality. They started out being known only by a passionate few - their superfans who spread the word about them and pushed the new company to fame ……続きを見る

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising……続きを見る

Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the pr……続きを見る

Cet ouvrage permettra aux étudiants et aux professionnels des relations publiques et de la communication marketing de comprendre les exigences éthiques de leur profession. Il présente le concept de ……続きを見る

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better co……続きを見る

Our promise today is we are going to talk about, “What you should talk about.” You know so much stuff in your head, and you know so many things in your business. We want you, at a moment’s notice, t……続きを見る

一个组织能否在市场竞争中获得并保持竞争优势，关键取决于总经理及其领导群体。《总经理你就是企业形象代言人》让总经理及其领导具有敏锐的洞察力、丰富的想象力、高超的领导技能、坚强的意志，识别各种风险和机遇……続きを見る

For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conv……続きを見る