Public Relations 57

This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare thei……続きを見る

In 1991, Dr Tom Lonsdale blew the whistle on the systemic animal cruelty and consumer fraud arising from the pet food industry/veterinary alliance. At the same time he proposed a simple, humane and ……続きを見る

Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, p……続きを見る

La rivoluzione digitale continua a trasformare il mondo della comunicazione d’impresa in modo tanto profondo da porre la domanda: che cosa significherà comunicare di qui al 2035? Il libro affronta l……続きを見る

In un mondo in cui la comunicazione evolve al ritmo dell’innovazione digitale, questo manuale propone agli studenti degli insegnamenti di laurea triennale in Comunicazione e Marketing contenuti teor……続きを見る

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations. Few books have had the same subdued impact as 'Crystallizing Public O……続きを見る

This book examines Canadian architects’ evolving relationship with marketing, tracing how regulatory restrictions, professional identity, and cultural values shaped attitudes towards promotion. Thro……続きを見る

Crystallizing Public Opinion explores the powerful forces behind mass persuasion, how ideas spread, how beliefs are influenced, and how leaders, media, and institutions shape the thinking of society……続きを見る

In a world where educational leadership is often reduced to metrics and mandates, Kind Leadership by Joanna Povall offers something radically different: kindness as a powerful, strategic force for t……続きを見る

Unternehmen beteiligen sich parallel an verschiedenen öffentlichen Diskursen zu einer Vielzahl von Themen. In einem Wettbewerb um Aufmerksamkeit und Akzeptanz ringen unterschiedliche Kommunikatoren ……続きを見る

Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies. AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who……続きを見る

Develop a sustainability communication strategy that applies clear principles, builds credibility and delivers messages that move both business and sustainability goals forward. Sustainability Story……続きを見る

Discussing classic and cutting-edge research in corporate social responsibility (CSR) and its communication practices, this book critically examines key issues and debates of corporate social respon……続きを見る

This book analyzes transparency as a primary requirement for successful corporate governance and emphasizes its importance in all activities. It also examines how transparency finds expression in co……続きを見る

Existen múltiples momentos, tanto en el ámbito laboral como en el personal, en los que sentimos que deberíamos tener una conversación con alguien. Sin embargo, la vamos postergando o simplemente la ……続きを見る

What actually happens when Alberta becomes an independent nation? Not the myths. Not the fear campaigns. Not the political theatre. The reality. This book delivers the clearest, most practical break……続きを見る

Sixty-eight tipped occupations just got a four-year tax break. Most of them won't use it. The ones who do can walk out the other side with real money in the bank. Without working a single extra shif……続きを見る

“Manu” Ronchi è un personaggio ben noto a chi si occupa di spettacolo e intrattenimento. Intraprende la sua carriera manageriale di responsabile della gestione dell’immagine e della comunicazione pe……続きを見る

Può essere una crisi di comunicazione un evento positivo? Nel secolo scorso, l'era dei media che oggi definiamo mainstream, di certo no. Ma sul Web, la crisi cambia natura e significati. Questo eboo……続きを見る

La comunicazione evolve e stare al passo con la tecnologia sembra impossibile. Questo best seller internazionale spiega come evitare che un messaggio si perda nel disordine digitale. L'autore guida ……続きを見る

Come costruire una cerchia di persone fidate che possano farci raggiungere i nostri obiettivi e aiutarci quando serve? Questo libro è la risposta. Pubblicato per la prima volta nel 1936, How to win ……続きを見る

Capitalism, Democracy, and Discontent is a thoughtful and wide-ranging exploration of the uneasy relationship between economic freedom, political equality, and public dissatisfaction in the modern w……続きを見る

Хотим мы того или нет, но наши поступки характеризуют нас красноречивее слов и формируют в сознании людей определенное представление о нас. Иначе говоря, за нами закрепляется репутация, которая живе……続きを見る

"ABC's of Local Government Management" is a practical guide for current and aspiring local government professionals who want a clear understanding of what the job truly demands. Drawing on more than……続きを見る

Wie können kleine und mittelständische Unternehmen Social Media erfolgreich einsetzen? Mehr als die Hälfte der Weltbevölkerung ist auf Social Media aktiv – ein beachtliches Potenzial für Unternehmen……続きを見る

A bíblia estratégica para a nova era das licitações no Brasil Como transformar a compra pública de um rito burocrático em motor de resultados sociais? Governança para Contratações Públicas Estratégi……続きを見る

Centred around the case of Botswana, this book explores organisational crisis communication from the Global South, providing insights and empirical evidence from the region to challenge Western-cent……続きを見る

Wie mächtige Narrative unser Leben zum Besseren wenden Narrative sind Erzählungen mit Bedeutung. Sie bestimmen, wie wir denken und handeln. Ihr Tenor entscheidet darüber, wie sich unser Leben, ein U……続きを見る

This book is a strategic guide designed to empower professionals in one of the world’s most technically demanding and culturally reserved industries: oil and gas. Blending deep industry insight with……続きを見る