Public Relations 57

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences ac……続きを見る

Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities. Professional Communication i……続きを見る

Are you looking for ways to unlock your inner potential? Are there people in your vicinity who you really envy? Are you looking for knowledge on how to be the best version of yourself? A HIGH-PERFOR……続きを見る

This collection of case studies focuses on the role of strategic communications in helping organisations to meet the United Nation’s Sustainable Development Goals (SDGs). Public relations is not con……続きを見る

This volume offers a critical and applied reflection on the space for creativity, art, and equity in Inclusive Public Relations (IPR) teaching, arguing that these dimensions are as complementary as ……続きを見る

Peter Finn was always a little different. As a high school senior, he became an ethical vegetarian, took up meditation, and immersed himself in Eastern religions; later, as a long-haired student at ……続きを見る

This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare thei……続きを見る

In 1991, Dr Tom Lonsdale blew the whistle on the systemic animal cruelty and consumer fraud arising from the pet food industry/veterinary alliance. At the same time he proposed a simple, humane and ……続きを見る

Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, p……続きを見る

La rivoluzione digitale continua a trasformare il mondo della comunicazione d’impresa in modo tanto profondo da porre la domanda: che cosa significherà comunicare di qui al 2035? Il libro affronta l……続きを見る

In un mondo in cui la comunicazione evolve al ritmo dell’innovazione digitale, questo manuale propone agli studenti degli insegnamenti di laurea triennale in Comunicazione e Marketing contenuti teor……続きを見る

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations. Few books have had the same subdued impact as 'Crystallizing Public O……続きを見る

This book examines Canadian architects’ evolving relationship with marketing, tracing how regulatory restrictions, professional identity, and cultural values shaped attitudes towards promotion. Thro……続きを見る

Crystallizing Public Opinion explores the powerful forces behind mass persuasion, how ideas spread, how beliefs are influenced, and how leaders, media, and institutions shape the thinking of society……続きを見る

Economic Ideas that Changed Politics is a thoughtful and wide-ranging exploration of how economic theories, beliefs, and policies have shaped the destiny of nations, governments, and ordinary people……続きを見る

The Economics of Lobbying and Influence is a thoughtful and detailed exploration of how power, money, information, and organized interests shape public policy in the modern world. In every society, ……続きを見る

In a world where educational leadership is often reduced to metrics and mandates, Kind Leadership by Joanna Povall offers something radically different: kindness as a powerful, strategic force for t……続きを見る

Unternehmen beteiligen sich parallel an verschiedenen öffentlichen Diskursen zu einer Vielzahl von Themen. In einem Wettbewerb um Aufmerksamkeit und Akzeptanz ringen unterschiedliche Kommunikatoren ……続きを見る

Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies. AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who……続きを見る

Develop a sustainability communication strategy that applies clear principles, builds credibility and delivers messages that move both business and sustainability goals forward. Sustainability Story……続きを見る

Discussing classic and cutting-edge research in corporate social responsibility (CSR) and its communication practices, this book critically examines key issues and debates of corporate social respon……続きを見る