Public Relations 56

This book examines the operational and strategic frameworks that enable businesses to transform one-time transactions into enduring customer relationships characterized by sustained revenue contribu……続きを見る

You have checked all the boxes. You have achieved the goals. So why does the finish line feel like another starting line? In a world obsessed with "hustle culture" and external metrics of success, m……続きを見る

This book explores the strategic mechanics behind exceptional customer service and its role in building sustainable business relationships. It examines how care-driven service models operate differe……続きを見る

Dieses Buch untersucht die Spannungen zwischen standardisierten Service-Prozessen und der Schaffung nachhaltiger Kundenloyalität. Es beleuchtet, warum viele Unternehmen ihre Service-Strategien auf E……続きを見る

This book explores the strategic dynamics of managing challenging client relationships while maintaining professional integrity and operational effectiveness. It examines how friction points emerge ……続きを見る

Dieses Buch untersucht die Spannungen zwischen emotionaler Reaktivität und strategischer Professionalität in herausfordernden Kundenbeziehungen. Es analysiert, warum vermeintlich "schwierige" Kunden……続きを見る

Whatever your role, this easy-to-use guide will empower you to step up to the microphone, tell your story and make an impact. Theresa Miller has spent decades working as a journalist and now media t……続きを見る

This book provides an introductory overview of digital marketing fundamentals, focusing on how online platforms, content creation, and audience growth work together in the modern digital economy. It……続きを見る

In today's tech-infused workplace, human creativity is the key to public relations writing that will set you apart from the crowd. Effective PR writing goes beyond templates and traditional techniqu……続きを見る

Kreativstrategien für erfolgreiches TikTok-Marketing Was TikTok von anderen Plattformen unterscheidet und was User erwarten Behind the Scenes (BTS), Challenges, How-tos & Co: Content-Formate, die f……続きを見る

The definitive textbook for planning, managing and delivering successful events in a dynamic industry. Event Planning and Management by Ruth Dowson, Bernadette Albert and Dan Lomax is a comprehensiv……続きを見る

Professional athletes are more than performers – they are sports brands, and data is the key that will identify, optimise, measure and predict their value. In the multi-billion-dollar sports industr……続きを見る

Der Brexit war eines der folgenreichsten politischen Ereignisse des 21. Jahrhunderts – mit tiefen wirtschaftlichen, gesellschaftlichen und außenpolitischen Auswirkungen. Vier Jahre nach dem EU-Austr……続きを見る

Dieses Buch erforscht, wie Marken über funktionale Zufriedenheit hinaus echte emotionale Loyalität aufbauen. Es zeigt, dass Fan-Kultur kein Zufallsprodukt ist, sondern das Resultat konsistenter Mark……続きを見る

Dieses Buch erkundet, wie erfolgreiche Marken Gemeinschaft als zentrales Fundament nachhaltiger Kundenbindung verstehen. Es zeigt, dass echte Loyalität nicht durch Marketingmechaniken entsteht, sond……続きを見る

This book explores the mechanisms that transform ordinary buyers into devoted brand advocates. It investigates how emotional resonance, shared identity, and consistent experiences create loyalty loo……続きを見る

This book explores the strategic foundations of building communities that transcend traditional customer bases. It investigates how shared purpose, mutual value, and authentic leadership transform l……続きを見る

The essential guide to protecting and managing the professional reputation of both yourself and your organization. In the volatile landscape of social media and viral news, professional reputations ……続きを見る

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. Divided into three sections, each focusing on key components of persuas……続きを見る

This book offers a structured and practical introduction to feng shui, focusing on how spatial arrangement, elemental balance, and intentional design can influence the energy of a home or office. It……続きを見る

Delivering the Dream is the first book to address a critical question in fashion and luxury: how things are actually done. It focuses on execution as the true driver of long-term brand value. The bo……続きを見る

Prepare students for a career in sport media relations. As sport media communication has become intertwined with the frenetic pace of technology, global interconnectivity and versatility have become……続きを見る

This book explores how the energy within a living space influences physical health, emotional balance, and overall well-being, drawing on principles rooted in traditional Eastern practices and the c……続きを見る

Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry. It provides an in-depth introduction to the history of s……続きを見る

Bem-vindo(a) ao guia que desafia o mito do marketing pessoal superficial. Você está exausto de construir uma fachada polida nas redes sociais e de tentar se encaixar em fórmulas de sucesso que o lev……続きを見る

Dieses Buch taucht tief in die psychologischen Mechanismen ein, die Kaufentscheidungen prägen. Es zeigt, warum Menschen nicht aufgrund rationaler Argumente, sondern aus emotionaler Resonanz, soziale……続きを見る

Discover the groundbreaking work that changed the way the world understands money, markets, and human progress. In The Wealth of Nations, Adam Smith lays the foundation of modern economics, explorin……続きを見る

Public Relations and Corporate Racial Responsibility introduces corporate racial responsibility (CRR) theory. CRR responds to the persistent problem of racism by showing how communication from corpo……続きを見る

A new, introductory textbook on the media and mass communication industries that champions the pioneering examples and perspectives of managers and entrepreneurs from racial and ethnic groups whose ……続きを見る

Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results. Successful Change Communication equips senior communi……続きを見る