Public Relations 53

A modern guide to the evolving world of Public Relations. Mastering the Message distils years of hands-on experience in Public Relations, offering a dynamic exploration of how the field has evolved ……続きを見る

Você sente que a sua carreira poderia estar em outro nível, mas não sabe por onde começar? O livro que a faculdade ignora revela estratégias simples e eficazes que as universidades não ensinam, mas ……続きを見る

Communicating in the Face of Global Crises explores the complex ways organizations and their strategic practices are communicatively constituted in relation to the ethical expectations of global pub……続きを見る

Il libro affronta il tema di come le diversità culturali continuino a influenzare i comportamenti di consumo e quindi le strategie di mercato delle imprese riducendo gli effetti della globalizzazion……続きを見る

Want to become the recognized authority in your field? The fastest way is to write a book. But most experts never publish because they're overwhelmed by the process. The writing feels impossible. Th……続きを見る

Social media is one of the fastest growing industries in the world. Wouldn’t it be great to create content doing what you love to do? In The Power of Content Creating, I teach, inspire, motivate, an……続きを見る

Le Relazioni Pubbliche creano legami, costruiscono fiducia, hanno un ruolo chiave per rafforzare la reputazione e generare valore sostenibile nel tempo. Ci ricordano che comunicare non è solo parlar……続きを見る

You're not starting from scratch, you're starting from experience. This candid, practical guide shows entrepreneurs how to turn missteps into momentum, build systems that last, and find peace in the……続きを見る

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations.Few books have had the same subdued impact as 'Crystallizing Public Op……続きを見る

From climate disasters to technological disruptions, society faces an unprecedented wave of risks that threaten global stability and economic security. Each year, over 20 million people die due to p……続きを見る

A comprehensive, research-based guide to CEO communication, this book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders. Strategic CEO ……続きを見る

Part strategy – part pragmatism and full of expert advice, Raising Social Capital combines expert interviews from industry insiders with data-driven insights from cutting-edge research. This book pr……続きを見る

Wenn du deine Idee nicht auf einer Seite erklären kannst, hast du sie noch nicht verstanden. Ein Blatt, klare Botschaft ist dein Denk- und Schreibsystem für Unternehmer, Führungskräfte und Kreative,……続きを見る

Zu viele Kontakte frieren ein, weil Follow-ups entweder ausbleiben oder zu pushy wirken. "Radar-Pings, dauerhafte Bindung" liefert dir ein leichtes, ehrliches System, das kleine Berührungen in große……続きを見る

How can you reinvent internal communication to truly connect people and drive performance in the age of AI? People-First Internal Communication is a practical guide for internal communication manage……続きを見る

Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Planning and Managing Public Relations Campaigns provides a road map for success in……続きを見る

This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relationsーits history and current practice, the types of employment……続きを見る

Flecha a tus clientes y diferencia tu negocio con la magia de los detalles «Úrsula Vega ha hecho un extraordinario trabajo de investigación. Es el libro que todo emprendedor o empresario deben tener……続きを見る

In this second edition of the book Public Relations in Asia Pacific, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cu……続きを見る

This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society. Beyond its natural in……続きを見る

La crise des subprimes de 2008 a fait naître de nombreuses réflexions sur les capacités des territoires à garantir un rebond économique après un choc ou des perturbations. Si le statut de métropole ……続きを見る

Cet ouvrage traite de la recomposition des relations entre acteurs publics et citoyens dans la conduite de projets d’urbanisme dans les petites villes, à partir de l’analyse du cas de Volonne (Alpes……続きを見る

En raison de leur situation transitoire, les étudiants échappent généralement au périmètre des enquêtes traditionnelles. Cet ouvrage tente de combler une telle lacune en croisant les enjeux de vie é……続きを見る

When teams stall, misalign, or drift in circles, the root cause is almost always the same: unclear decisions. Clarity at the Speed of Action delivers a powerful communication system designed to remo……続きを見る

Master Your Mind: Nerves and Common Sense for Modern Success is a powerful guide that transforms emotional tension into clarity, confidence, and action. Based on timeless psychological insights, thi……続きを見る

Among the most challenging tasks any leader faces are communicating to various audiences how to change behaviors to limit risks, address crises, and change the way an organization operatesーespecial……続きを見る

La fiducia è la struttura portante del dono: tiene insieme intenzioni e risultati, dati e storie, persone e organizzazioni. Non si chiede: si merita, si cura, si difende. E quando c'è, tutto il rest……続きを見る

What if the hidden forces that shape nations, markets, and fortunes were laid bareーand still apply centuries later? In The Wealth of Nations, Adam Smith reveals the timeless principles behind prosp……続きを見る

Networking ist für viele eine Qual: Smalltalk fällt schwer, Networking-Events lösen Angst aus, echte Beziehungen entstehen nicht. Dieses Buch zeigt Ihnen, wie Sie Networking authentisch, entspannt u……続きを見る

What if a crisis occurred and you weren't ready? Learn how to write a crisis communication plan with a proven template. This step-by-step comprehensive guide will save you time. You'll find detailed……続きを見る