Public Relations 50

PR That Works Smarter Most PR playbooks are written for billion-dollar brands with massive teams and corporate budgets. They throw ideas around without explaining how to get them done - and who says……続きを見る

〓 Feeling Silenced by Today's Culture? You're Not Alone. In a world where truth is twisted, faith is mocked, and conservative voices are cancelled, The Last Free Thinker is your guide to staying gr……続きを見る

Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these commun……続きを見る

Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence o……続きを見る

Trump and Putin in Media Mythologies provides an account of the media portrayal of two presidentsーDonald Trump of the United States and Vladimir Putin of the Russian Federationーas mythologized fig……続きを見る

Navigate the dynamic public relations landscape of 2025 with SW & Associates' comprehensive Mid-Year Report. This essential guide uncovers the top PR strategies brands are leveraging to build trust,……続きを見る

Today, when information and disinformation are so widely disseminatedーand to such confusing endsーBernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that……続きを見る

Most entrepreneurs and creatives are not failing because they lack passion or drive. They are failing because their brand lacks clarity, direction, and trust. In today’s saturated market, where ever……続きを見る

Puede solicitar gratuitamente las soluciones a todas las actividades en el email tutor@tutorformacion.es Capacidades que se adquieren con este Manual: - Aplicar las técnicas de comunicación comercia……続きを見る

Puede solicitar gratuitamente las soluciones a todas las actividades en el email tutor@tutorformacion.es Capacidades que se adquieren con este Manual: - Identificar la estructura funcional de organi……続きを見る

Puede solicitar gratuitamente las soluciones a todas las actividades en el email tutor@tutorformacion.es Capacidades que se adquieren con este Manual: Aplicar técnicas y habilidades de comunicación ……続きを見る

Puede solicitar gratuitamente las soluciones a todas las actividades en el email tutor@tutorformacion.es Capacidades que se adquieren con este Manual: Aplicar las normas de protocolo utilizadas en d……続きを見る

Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news orga……続きを見る

Are you a real estate agent, broker, or team leader tired of chasing cold leads and posting on social media without results? You don't need more "likes"ーyou need listings, referrals, and buyers rea……続きを見る

In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, an……続きを見る

Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, stud……続きを見る

〓 What truly creates wealth? Dive into the revolutionary ideas that laid the foundation of modern economics in The Wealth of Nations, Adam Smith's timeless masterpiece. Originally published in 1776……続きを見る

«Si más personas supieran que vivir y disfrutar con plenitud de la vida es algo que puede hacerse a partir de conversaciones sencillas, ligeras, amorosas y entretenidas, más personas se atreverían a……続きを見る

The SW & Associates Think Tank presents a critical analysis of strategic emotional language in political news, identifying pervasive "fear-blame formulas" that shape public discourse. The research, ……続きを見る

How can senior leaders leverage internal communication to steer their organizations confidently through a crisis? ***Internal Communication in Times of Crisis***is a strategic, authoritative guide f……続きを見る

Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world. Good public relations is no l……続きを見る

This done-for-you email course gives you a simple system to help them understand and use User-Generated Content (UGC) in smart ways. By offering this course, you help yourself to grow their confiden……続きを見る

Exploring the Role of Accountability in Goal Achievement examines the impact of accountability structures on success. The book explains how having clear accountability partners or systems in place c……続きを見る

Building Financial Resilience Strategies for Improving Financial Stability and AdaptabilityBuilding Financial Resilience is an essential guide designed to help you develop the skills, mindset, and s……続きを見る

Practicing Empathy in Communication teaches techniques for understanding and connecting with others’ feelings. The book explains the role of empathy in effective communication and provides tools for……続きを見る

Practicing Healthy Boundaries in Relationships offers techniques for setting and maintaining boundaries for well-being. The book emphasizes the importance of establishing clear boundaries in persona……続きを見る

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American dealmaker, comes an eye-opening business narrative. From Manila to Wall Street tells two ……続きを見る

This textbook equips students with essential media and communication skills for today’s interconnected world. Developed as a key companion text for the Global Communication Project (GlobCom), an ini……続きを見る

La Côte d'Ivoire est aujourd'hui la première économie d'Afrique de l'Ouest francophone, portée par une croissance dynamique et un secteur privé en plein essor. Dans ce contexte, la Chambre de Commer……続きを見る

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals. In many ways, o……続きを見る