Public Relations 47

All royalties from the sale of this book will be donated to food charities throughout the United States. 2025 FAPA President's Award Winner - Silver in Business/Technology Crises happen. But how the……続きを見る

The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement inter……続きを見る

Phineas Taylor Barnum war weit mehr als nur ein Showman – er war ein Pionier, dessen geschickte Taktiken und mutige Ideen das Management bis heute prägen. Mit einer einzigartigen Kombination aus Kre……続きを見る

Winner Southern California Book Festival A Publicity Primer on Mastering The Media Without Having To Be Arrested, Involved In A Scandal or Otherwise Embarrassing Yourself and Your Family Burke Allen……続きを見る

Are you ready to build meaningful connections that will propel your career or business to new heights? Networking is the key to success in today's fast-paced, interconnected world. Whether you're an……続きを見る

找到競爭優勢，勇敢突破自我， 建立獨一無二的個人價值， 從平凡中展現非凡品牌力， 無論何時何地，都如鑽石般閃耀， 即使在黒暗中，也依然光芒四射。 舞台不是等待而來，而是創造出來的！ 正能量女王張宜真，從媒……続きを見る

With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential princ……続きを見る

Online-PR – die Alternative zu teuren Ads-Anzeigen Online-PR lässt sich für jede Art von Angebot nutzen, mit dem Sie im Internet Aufmerksamkeit und eine hohe Reichweite erzielen wollen – zum Beispie……続きを見る

Media Exposure and Risk is a video presentation. Length: 15 minutes. Media Exposure and Risk discusses the risk of exposure of security-sensitive information through corporate communications. This 1……続きを見る

In today's ultra-competitive global business environment, it is becoming increasingly important for companies to reduce spending while simultaneously improving their efficiency and productivity. To ……続きを見る

Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily nee……続きを見る

Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional ……続きを見る

In a world where information moves at lightning speed and audiences are constantly bombarded with messages, building and maintaining trust has never been more challengingーor more essential. "Public……続きを見る

This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region. Emerging from a study on how Singapore stakeholders define……続きを見る

Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations. Com……続きを見る

From crafting irresistible lead magnets to mastering the art of lead qualification and nurturing prospects into loyal customers, this book provides actionable techniques designed for real-world succ……続きを見る

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in t……続きを見る

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand ……続きを見る

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and princ……続きを見る

Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of m……続きを見る

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category In Your Creative Element helps readers identify a personal creativity formula for success, and kick-start……続きを見る

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting su……続きを見る

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDo……続きを見る

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strate……続きを見る

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social ……続きを見る

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few ……続きを見る

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable……続きを見る

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decision……続きを見る

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from ……続きを見る

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Cover……続きを見る