Public Relations 49

This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is prac……続きを見る

This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dim……続きを見る

Storie di un viaggio" non è un manuale di marketing, ma una narrazione che ti immerge nel cuore di 45 anni di esperienza, di cui 23 trascorsi come Consulente Finanziario. Questo libro rappresenta un……続きを見る

Anke Oßwald entwickelt in dem vorliegenden Buch eine entscheidungsorientierte Perspektive auf Public Relations. Aufbauend auf einem systemtheoretischen Kommunikationsverständnis konzipiert sie PR al……続きを見る

Share your brand message and connect with your customers There's no way around itーsocial media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Ma……続きを見る

Influencers offer brands the ability to deliver the 'right' communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of influe……続きを見る

This book explores the recent academic and practice‑based research and thinking on race, diversity, and social mobility within the public relations industry, arguing for the necessity of more transf……続きを見る

「憤怒管理」是為了不因發怒而後悔， 要區分是否必須發怒的情況， 學習如何「適當地生氣」。 你有沒有下列困擾呢？ - 我不敢責罵員工，怕變成職權騷擾。 - 和價值觀不同的人溝通讓我很很不耐煩！ - 該怎麼做才能提……続きを見る

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teór……続きを見る

Storytelling – für Kreative in Marketing und PR Behandelt die Grundlagen und neue Entwicklungen wie visuelles und transmediales Storytelling, Data Storytelling sowie den Einsatz von KI-Tools für da……続きを見る

Influencia positiva responde a las siguientes preguntas: ¿Cómo puedes ser más influyente y persuasivo? ¿Cómo te gustaría que fuera tu comunicación si fuera excelente? ¿Qué objetivos te gustaría logr……続きを見る

This Routledge Handbook takes a truly global and multidisciplinary approach to exploring all facets of employee communication. Beginning with two key disciplinary approachesーorganizational communic……続きを見る

Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communicatio……続きを見る

**Business Book Awards 2024 Finalist** 'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-a……続きを見る

** Business Book Awards 2023 Finalist ** "Nothing connects people to engage emotionally with your business better than a well-told story – your story.” From mega-large corporations to tiny start-ups……続きを見る

Spin. Scandal. Strategy. What really drives reputation? Public relations has become the punchline in a culture obsessed with clout, but what if everything you thought you knew about PR was wrong? In……続きを見る

La première partie du livre entraîne le lecteur dans le « labyrinthe communautaire » décrit avec concision et clarté par un praticien de longue date des Institutions européennes. « Il n’y a rien de ……続きを見る

Quelles sont les spécificités des nouvelles crises portées par le web ? Sommes-nous désormais davantage exposés aux risques de crise ? Quelles sont les similitudes & différences de traitement entre ……続きを見る

Dans une société numérisée où la communication des entreprises et des marques se tisse à chaque instant, au fil des réseaux sociaux, le langage du dirigeant est métamorphosé. Où se place alors son a……続きを見る

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their ……続きを見る

Simplify your public relations efforts with "Public Relations Made Easy: 150+ Prompts for Quick Wins." This ebook is your go-to guide for streamlining essential PR tasks like media outreach plans, e……続きを見る

Reputation is Everything: Why Smart Founders Invest in PR is a powerful guide for startup founders, entrepreneurs, and business leaders who understand that trust-not noise-is the true currency of gr……続きを見る

This book is a groundbreaking exploration of the lived experiences of women in Nigeria’s public relations industry. Readers will gain a nuanced understanding of how Nigerian women navigate professio……続きを見る

There is nothing more real than theory. Today’s public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their ……続きを見る

China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This b……続きを見る

The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors aim to present a new perspective for public relations and advertisi……続きを見る

Nicknamed “the father of public relations,” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his……続きを見る

When Lt. Cdr. Waldo Drake, USNR arrived in Pearl Harbor in June 1941 as the U.S. Pacific Fleet’s first Public Relations Officer (PRO), he was an admired maritime reporter for the Los Angeles Times a……続きを見る

Brand to Lead is the ultimate blueprint for entrepreneurs, experts, and thought leaders who want to break through the noise, build undeniable authority, and turn their personal brand into a powerful……続きを見る

This book explores the benefits and challenges of employees communicating on internal social media (ISM) and how employee communication can develop and construct an organisation. Drawing from the la……続きを見る