Public Relations 52

Dans ce guide pratique, vous trouverez les réponses aux questions les plus courantes en matière de protocole: invitations, accueil et présentation des invités, préséance et placement, correspondance……続きを見る

Do you want to design the branding for global clients for a PR Agency? Be the lead anchor for your favorite network sports program? Make headlines by investigating corruption that leads to social ch……続きを見る

In the turbulent realm of modern media, where museums often find themselves thrust into the limelight for less than favorable reasons, Museum Flack emerges as an indispensable public relations manua……続きを見る

What if losing your job didn't mean losing your future? Every day, Americans are laid off and dropped into a system built for another centuryーone that provides a check when what's really needed is ……続きを見る

Management gets the credit for successes and takes the blame for failures whether it was their fault, the fault of staff, or a system failure. In this book, the reader is presented with analysis and……続きを見る

Ci conosciamo veramente? Siamo critici nei confronti dei nostri difetti? Abbiamo la possibilità di migliorarci? Tutte queste domande sono utili per capire che dobbiamo imparare a conoscere noi stess……続きを見る

Stories move peopleーand people move business. In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a po……続きを見る

In today’s competitive startup world, it’s not just your product that investors and customers buy intoーit’s you. A powerful personal brand is no longer optional for founders; it’s the difference be……続きを見る

Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering colla……続きを見る

Although the origins of public relations can be firmly traced back to an approach integrating psychology, sociology, politics, and journalism, the psychological component has not been well developed……続きを見る

Society glorifies noise, performance, and charisma. But leadership isn’t performanceーit’s influence. And influence begins in the mind, not the microphone. In a world suffering from “attention fatig……続きを見る

Ready to build credibility and optimize your communications for real business impact? ***Accessible Communications***is a practical guide designed for professionals seeking to develop effective, inc……続きを見る

A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step by step through a field-tested approach that will empower……続きを見る

Taking up the unique challenges of mega-crisis events, this book provides a framework for rethinking crisis approaches and designing a world that is better prepared to avoid or minimize these catast……続きを見る

Providing a foundational look at corporate advocacy from the perspective of strategic communications, this book develops strategies for authentic and meaningful ways companies can engage in advocati……続きを見る

Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a compa……続きを見る

Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice. Key updates to the second edition include the use of art……続きを見る

The Symphony of Sales takes you on a transformative journey to redefine the art of selling. Learn how to shift your mindset to achieve maximum sales while ensuring ultimate customer satisfaction by ……続きを見る

« Une idée puissante ne vaut rien si personne ne vous suit. » "L’Art de Convaincre – Transformez vos idées en victoires" dévoile les clés de la persuasion dans un monde saturé de messages. Entrepren……続きを見る

The Work Beneath the Work GO-SIP is not another leadership book. It's a culture intervention. Through real talk, field-tested strategies, and unapologetic insight, Dr. Fellyx exposes the habits and ……続きを見る

In a world where anyone can go viral but few can stay relevant, The Influencer Machine reveals how to build a legacy of influence that endures. Drawing on timeless principles and modern strategies, ……続きを見る

La reputazione vale più di marketing, pubblicità e prezzo, ed è fondamentale per essere riconosciuti e scelti subito. In questo testo Gianni Cuscito guida imprenditori e professionisti a costruire u……続きを見る

In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their o……続きを見る

This e-book is a proven and practical guide for executives and decision makers who want to use LinkedIn strategically to strengthen both their personal brand and their organization. The book explain……続きを見る

Do you ever freeze up before speaking? Heart racing, palms sweaty, words trapped in your mind while everyone else seems perfectly at ease? You're not alone ー and the good news is, you can change it……続きを見る

This essential guide reveals why some nonprofits create lasting change while others remain invisible, despite equally worthy missions. The difference isn't funding or staff size it's mastering strat……続きを見る

This edited volume illustrates the function of communication within sport organizations, offering analyses of multiple facets of the industry. Contributors examine a variety of cases including whist……続きを見る

Reimaginar el poder de la comunicación, de Amanda Berenstein y Johanna Palacio, analiza el papel estratégico de la comunicación en un entorno caracterizado por la inmediatez, la digitalización y el ……続きを見る

People often go to work every day without realizing the importance of their body language. However, the ability to read the nonverbal messages of your colleagues, bosses, and business partnersーand ……続きを見る

'We don't have budgets to hire a chief marketing officer'. 'While I understand marketing, this digital marketing is not my cup of tea.' 'How do I know that the digital marketing agency I have hired ……続きを見る