Public Relations 54

Among the most challenging tasks any leader faces are communicating to various audiences how to change behaviors to limit risks, address crises, and change the way an organization operatesーespecial……続きを見る

La fiducia è la struttura portante del dono: tiene insieme intenzioni e risultati, dati e storie, persone e organizzazioni. Non si chiede: si merita, si cura, si difende. E quando c'è, tutto il rest……続きを見る

What if the hidden forces that shape nations, markets, and fortunes were laid bareーand still apply centuries later? In The Wealth of Nations, Adam Smith reveals the timeless principles behind prosp……続きを見る

Networking ist für viele eine Qual: Smalltalk fällt schwer, Networking-Events lösen Angst aus, echte Beziehungen entstehen nicht. Dieses Buch zeigt Ihnen, wie Sie Networking authentisch, entspannt u……続きを見る

What if a crisis occurred and you weren't ready? Learn how to write a crisis communication plan with a proven template. This step-by-step comprehensive guide will save you time. You'll find detailed……続きを見る

Based on an analysis of 22 crisis cases from 20 countries and NATO (an IGO), this book highlights the link between socio-cultural variables and crisis communication. This book proposes that crisis c……続きを見る

This edited volume assembled by Brigitta R. Brunner and Kelly Chernin serves as an introduction to the emerging field of public interest communications (PIC) and establishes a solid vision for the i……続きを見る

A significant portion of the country is actively seeking to avoid businesses that engage in ESG (Environmental, Social, and Governance) scoring, Diversity Equity & Inclusion (DEI) mandates, and over……続きを見る

Public relations are entering an era marked by increasing societal dissensus, where shared narratives are breaking down and contentious communication defines the public sphere. This edited volume ar……続きを見る

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing ……続きを見る

This Just In: You Don’t Need Spin to Make Headlines In an age of 24/7 headlines, shrinking newsrooms, and diminishing attention spans, knowing how to talk to the media isn't optionalーit's essential……続きを見る

Develop effective management skills with up-to-date theory and research!An effective understanding of workplace behavior requires a solid grounding in both principles and practice. Organizational Be……続きを見る

This ninth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches stude……続きを見る

This book focuses on how to negotiate in different countries. This focus brings to light how to conduct oneself along with cultural nuances for the reader to be aware of. When experiencing and engag……続きを見る

"It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest." First published in 1776, Adam Smith's monumental wor……続きを見る

When did online networking turn into an exercise in mirror selfies and quippy soundbites? This powerful guide offers detox strategies for anyone ready to reclaim authenticity in their connections, h……続きを見る

This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves……続きを見る

A History of Advertising from the Earliest Times is a comprehensive exploration of the evolution of advertising, tracing its roots from ancient civilizations to the late nineteenth century. Authored……続きを見る

The Art of Money Getting; or, Golden Rules for Making Money by P.T. Barnum is a classic guide to personal finance and success, first published in 1880. Drawing from his own remarkable journey from h……続きを見る

Franklin's Way to Wealth; or, Poor Richard Improved is a classic collection of practical wisdom and timeless advice on personal finance, industry, and self-improvement, compiled from the writings of……続きを見る

Selling Latin America: A Problem in International Salesmanship. What to Sell and How to Sell It is a comprehensive guidebook authored by William Edmund Aughinbaugh, designed to illuminate the comple……続きを見る

The Clock That Had No Hands, and Nineteen Other Essays About Advertising by Herbert Kaufman is a thought-provoking collection of essays that delves into the art, science, and psychology of advertisi……続きを見る

Suggestions for Fairs and Bazaars is a comprehensive and practical guide designed to assist organizers, committees, and volunteers in planning and executing successful fundraising events, particular……続きを見る

Understanding how food is communicated through media and campaigns is key to shaping sustainable food practices. Food and Sustainability presents a comprehensive, interdisciplinary approach to food ……続きを見る

The hidden asset that builds empires - or burns them down. Reputation is everything. It never takes a day off. So how do you build and protect your personal, professional and company reputation? How……続きを見る

Unleash human potential for unstoppable business growth and build a business that thrives on its own. International author, speaker and award-winning business transformation expert Shiran Faast intr……続きを見る

If money feels noisy, it's usually not one big purchaseーit's the small repeats you barely notice. Mover For Subscriptions Detox: The Keep-Cut-Replace Audit gives you one method to make spending cal……続きを見る

Découvrez le Code de la commande publique, Partie législative - DEUXIÈME PARTIE : MARCHÉS PUBLICS, un ouvrage incontournable pour les professionnels du droit. Cet ouvrage, conçu avec soin, regroupe ……続きを見る

Découvrez le Code de la commande publique, Partie réglementaire - DEUXIÈME PARTIE : MARCHÉS PUBLICS, un ouvrage incontournable pour tous les professionnels du droit. Cet ouvrage, conçu avec soin, re……続きを見る

Découvrez le Code de la commande publique, un ouvrage incontournable pour tous les professionnels du droit. Ce code intégral, soigneusement élaboré, regroupe l'ensemble des dispositions réglementair……続きを見る