Public Relations 51

An invaluable resource for shaping policies that resonate with the public and benefit democratic practices Democracy may be widespread, but its vitality is under siege. Public trust in governments a……続きを見る

"La Psicologia del Carisma: Diventa Magnetico in Ogni Situazione" non è solo un libro, è un viaggio verso la scoperta di un potere interiore che può trasformare la tua vita. Immagina di entrare in u……続きを見る

Spin. Scandal. Strategy. What really drives reputation? Public relations has become the punchline in a culture obsessed with clout, but what if everything you thought you knew about PR was wrong? In……続きを見る

Dive into the world of Public Relations with All You Need To Know About Public Relations: An Entrant’s Guide to the PR and Communications Industry. Written by industry veteran Adrian Wheeler, this g……続きを見る

Unlock the full potential of your brand with "Grow Your Business with Media Relations," a comprehensive guide designed to help you master the art of media engagement. Whether you're a seasoned profe……続きを見る

How Can You Get Featured in Major Media Without Paying for PR? You can earn major media coverage without spending money on agencies, publicists, or press releases. Anil Bhattarai, a self-taught entr……続きを見る

Transparency and Public Participation for Radioactive Waste Management in Europe investigates how the pillars of the Aarhus Convention, and a broader understanding of transparency by Civil Society (……続きを見る

Is there a secret code to unlocking your deepest desires and manifesting the life of your dreams.many belive the answer lies in the enigmatic words of Nicola Tesla 続きを見る

序言｜這不是一本教你怎麼談條件的書 而是一本ーー寫給願意「走進鄰居生活」的人看的書多數人認識都更，是從「房價」、「建商」、「豪宅夢」開始；但我真正認識都更，是在一場說不清、講不完的鄰里會議裡。那裡沒……続きを見る

In diesem Buch geben renommierte Expert*innen aus dem Feld der strategischen Kommunikationsforschung und -praxis aktuelle, interdisziplinäre Einblicke in die Strategien der Unternehmenskommunikation……続きを見る

This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize s……続きを見る

Depuis vingt ans Yvan Aymon accompagne les responsables de la promotion territoriale dans la mise en place de stratégies de marques en Suisse, en France et en Belgique. De chacune de ses expériences……続きを見る

WINNER 2026 Textbook Excellence Award - Textbook & Academic Authors Association Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Soc……続きを見る

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campai……続きを見る

Der Begriff «Public Relations» taucht in der Schweiz erstmals 1948 auf. Von einer «amerikanischen Errungenschaft» ist damals die Rede. Doch die Geschichte der PR reicht bis ins 19. Jahrhundert zurüc……続きを見る

This ebook is a refreshing approach to networking that prioritizes authenticity over awkward sales pitches. The Art of Subtle Networking teaches you how to build meaningful, lasting relationships th……続きを見る

El Arte del Protocolo: Una Sinfonía de Ideas y Perspectivas es una obra coral que reúne las voces, reflexiones y saberes de 22 académicos e investigadores provenientes de Argentina, Brasil, Chile, C……続きを見る

This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challe……続きを見る

This state-of-the-art textbook provides a wide-ranging foundation to communication management – including corporate communication, public relations, and strategic communication – from an exclusively……続きを見る

This edited volume employs a case study approach to examine communication surrounding the first two years of the COVID-19 pandemic. The text is accessible to upper-level undergraduates and graduate ……続きを見る

This book helps readers understand the persuasiveness of popular message levels (agenda, knowledge, attitude, and behavioral intention) and factors (sidedness, conclusiveness, and gain- or loss-fram……続きを見る

This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia.Offering an in-depth examination of the cultural, political, and media landscape……続きを見る

Discover the Secret That History's Greatest Authors Knew InstinctivelyーAnd Modern Writers Must Master Deliberately In our noisy digital world, every writer faces an impossible challenge: How do you……続きを見る

Electric Narratives is not a manual. It’s a detonation. Jason Carlisle rips open the polished surface of public relations to expose what really drives attention in the age of algorithms. At the hear……続きを見る

Nonostante la rivista Life lo abbia inserito tra i 100 statunitensi più influenti del Novecento, Edward L. Bernays (1891-1995) non è noto al grande pubblico come ci si aspetterebbe. Annoverato tra g……続きを見る

Dans ce guide pratique, vous trouverez les réponses aux questions les plus courantes en matière de protocole: invitations, accueil et présentation des invités, préséance et placement, correspondance……続きを見る

Do you want to design the branding for global clients for a PR Agency? Be the lead anchor for your favorite network sports program? Make headlines by investigating corruption that leads to social ch……続きを見る

In the turbulent realm of modern media, where museums often find themselves thrust into the limelight for less than favorable reasons, Museum Flack emerges as an indispensable public relations manua……続きを見る

What if losing your job didn't mean losing your future? Every day, Americans are laid off and dropped into a system built for another centuryーone that provides a check when what's really needed is ……続きを見る

Management gets the credit for successes and takes the blame for failures whether it was their fault, the fault of staff, or a system failure. In this book, the reader is presented with analysis and……続きを見る