Public Relations 55

Are you an indie author? Don't you think you could you sell more books? MAX AUTHOR POSITIONING explains how to grow an audience organically! Do you consider yourself a creative artist? This book enc……続きを見る

Long established as the go-to book for internal communication practitioners, this fifth edition of Exploring Internal Communication has been completely updated to reflect changes in the field, inclu……続きを見る

Este libro está dirigido a emprendedores, marcas personales y pequeñas empresas que desean aprovechar el poder de las redes sociales para crecer, posicionarse y atraer clientes, pero que a menudo se……続きを見る

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne……続きを見る

The PR Paradox is an engaging and educational study on the nature of public relations for startups. It shares the thoughtful tips and best practices from a seasoned PR pro, and CEO of his own PR age……続きを見る

Wealth is often measured in numbers, but the forces that decide careers, companies, and even nations are harder to quantify. The real advantage belongs to those who command trust as competitive adva……続きを見る

Dieses Buch untersucht die psychologischen Grundlagen von Reputation und Vertrauen – nicht als strategisches Image-Management, sondern als organisches Ergebnis konsistenter Werte, transparenter Komm……続きを見る

This book examines the concealed mechanics of client retention in professional services and B2B commerce. It reveals tensions between growth-obsessed acquisition strategies and the compound returns ……続きを見る

Dieses Buch erforscht die Mechanismen langfristiger Kundenbeziehungen in Märkten, die von ständiger Neuakquise dominiert werden. Es untersucht, warum Unternehmen systematisch in Transaktionsdenken v……続きを見る

This book examines how organizations construct communication frameworks that protect institutional credibility during operational disruptions and public controversies. It explores tensions between r……続きを見る

Dieses Buch erforscht die Mechanismen digitaler Reputationskrisen und warum reaktive Kommunikation systematisch scheitert. Es untersucht, wie Unternehmen durch präventive Strukturen – transparente K……続きを見る

In his over twenty year–career leading crisis communications for governments and organizations across the globe, Dallas Lawrence has seen it all. His work has taken him from the communications headq……続きを見る

Tired of being the industry's best-kept secret? That ends here. Pitchworthy isn't another fluffy marketing book. It's your no-nonsense guide to finally getting the recognition (and revenue) you dese……続きを見る

Whether you're behind the mic or in front of it, this book is your guide to making conversations count. The Mic Drop is a book in two halves - one side for guests, one for hosts - each built on the ……続きを見る

Diante da crescente expectativa da sociedade por atitudes mais humanas, inclusivas e sustentáveis, tornou-se crucial que as organizações integrem a sustentabilidade como um propósito corporativo est……続きを見る

Leadership is often associated with titles, authority, and visibility. This book challenges that assumption. The Leadership You Didn't Know You Had explores a quieter, more realistic form of leaders……続きを見る

Crisis playbooks built for one-off events are ageing fast. In a connected world, a single incidentーlike a data breach or a supply chain failureーspills into other risks. What starts as one problem ……続きを見る

Spanning over a century of global health crises, Case Studies on Pandemic and Epidemic Communication Campaigns examines 25 case studies across 12 major pandemics and epidemics that shaped public hea……続きを見る

The second edition of this text introduces key concepts, tools, strategies, measurement and reporting approaches for readers interested in pursuing entry or growth in internal/employee communication……続きを見る

Rethinking Marketing Noch nie war die Bedeutung des Marketings höher als aktuell. In einem noch intensiveren und facettenreicheren Wettbewerb, mit anspruchsvollsten Konsumenten und einem desaströsen……続きを見る

Navigate the evolving world of sport public relations. Now in its fourth edition, Sport Public Relations provides students, educators, and professionals with the foundational knowledge and modern st……続きを見る

"Well, thank heaven for this book. In meticulous fashion Westervelt makes clear not only what's gone wrong but how we might start to fix it." -BILL McKIBBEN Amy Westervelt, investigative reporter an……続きを見る

Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contex……続きを見る

Dieses Buch untersucht die strukturellen Unterschiede zwischen einmaliger Akquisition und langfristiger Kundenbindung und zeigt, warum dauerhafte Geschäftsbeziehungen weniger durch Verträge als durc……続きを見る

This book examines the operational and strategic frameworks that enable businesses to transform one-time transactions into enduring customer relationships characterized by sustained revenue contribu……続きを見る

You have checked all the boxes. You have achieved the goals. So why does the finish line feel like another starting line? In a world obsessed with "hustle culture" and external metrics of success, m……続きを見る

This book explores the strategic mechanics behind exceptional customer service and its role in building sustainable business relationships. It examines how care-driven service models operate differe……続きを見る

Dieses Buch untersucht die Spannungen zwischen standardisierten Service-Prozessen und der Schaffung nachhaltiger Kundenloyalität. Es beleuchtet, warum viele Unternehmen ihre Service-Strategien auf E……続きを見る

This book explores the strategic dynamics of managing challenging client relationships while maintaining professional integrity and operational effectiveness. It examines how friction points emerge ……続きを見る

Dieses Buch untersucht die Spannungen zwischen emotionaler Reaktivität und strategischer Professionalität in herausfordernden Kundenbeziehungen. Es analysiert, warum vermeintlich "schwierige" Kunden……続きを見る