Public Relations 17

Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malic……続きを見る

Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S). Aimed ……続きを見る

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relation……続きを見る

The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure. Tod……続きを見る

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is sca……続きを見る

Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained qu……続きを見る

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working……続きを見る

Whether you are new to recruitment, an experienced recruiter or struggling to recruit in a crowded market, How To Fill 50 Jobs In 90 Days is a step-by step guide on how you can achieve personal -and……続きを見る

於商場打拼，只懂制定商業策略及精通數字，在這瞬息萬變的時代中，實難突圍而出。公關，正是企業、政界的必備技能：遠至奧巴馬的總統競選，近及特區政府推行政策的政治手腕，公共關係已成不可或缺的一環。 《公關……続きを見る

I am the author of one hundred books. I have fifteen clients that I have worked with to help them successfully publish their books, even through traditional publishing methods. Currently, I am worki……続きを見る

The author explains why it's essential to begin the preparations by deciding what the meeting is intended to accomplish. That, in turn, determines what kind of meeting you should conduct: informatio……続きを見る

The book draws attention to the topic of hospitality and tourism Human Relations Management in Africa. It urges hospitality and tourism organisations in Africa to identify the urgent need for the ma……続きを見る

Public policy analysis has been an area of great interest in Political Science and Public Administration. The contributions of scholars like, Yehezkel Dror, Thomas Dye, Bruce Doern and others have h……続きを見る

Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of ……続きを見る

While many women working in offices were making coffee, Frances Friedman was making history. In the notoriously sexist age now being brought to life in the hit TV series, Mad Men, Fran became the fi……続きを見る

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and apprecia……続きを見る

Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage wit……続きを見る

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of……続きを見る

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. Th……続きを見る

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play……続きを見る

THE 600 MILLION LATTE – It's a business book that's an entertaining novel – the management training book for anyone who hates business books. Enjoy a fun read, and turn your small business into a mu……続きを見る

For better and for worse, few companies have been so prominently and constantly in the public eye as AT&T. Through decades of growth and dominance, followed by its 1984 breakup and a litany of well-……続きを見る

This book shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals. The recent rash of corporate scandals?and the ensuing financial r……続きを見る

Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Today……続きを見る

Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As a……続きを見る

CHIEFS is a communication handbook for those in the c-suite, who's very future - and that of their organisations and shareholders - can hang on whether he or she has communicated convincingly, confi……続きを見る

Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new bus……続きを見る

The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR stra……続きを見る

Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to……続きを見る

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporati……続きを見る