Public Relations 20

Lernen Sie wie Sie virales Marketing für Ihre Marke und Ihre Produkte nutzen können, um mit erfolgreicher Mundpropaganda neue Kunden zu erreichen Herkömmliche Kommunikation verfängt sich heutzutage ……続きを見る

The no-bullsh*t guide to all things PR, social media, business and building your brand. 'She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.' Helen McCabe, Digita……続きを見る

Were you born during or between the years of the 1980s and the 2000s? Do you know someone who can be identified as a millennial? Is there an age group that seems to be a type of breed that you just ……続きを見る

What do seat belts, life jackets and anti-jack knife technology have in common? They were all the subjects of campaigns run by the British Safety Council since its inception in 1957. James Tye, its ……続きを見る

The cultural authority of science is the authority that is granted to science in any particular context. This authority is as much a matter of image and perceived legitimacy as of statutory guarante……続きを見る

A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with……続きを見る

Welcome to the very latest and easiest to apply “LinkedIn Marketing 2019” Training, designed to take you in a step-by-step manner and walk you through the process of getting the most out of LinkedIn……続きを見る

This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five years at Charlie Corbett’s consultancy, Bullfinch Med……続きを見る

While the concept of social value is not new, recent interest in social value in construction has grown because of new social procurement legislation around the world and an increasing acceptance of……続きを見る

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to con……続きを見る

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hed……続きを見る

Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides ea……続きを見る

Discover The 10 Highly Guarded Secrets That Will Change The Way You Do Forum Marketing Forever! If you are looking to promote your online business on the internet, you have your work cut out for you……続きを見る

The success of Forum marketing requires more than just the submitting of posts to threads in forums. Knowing proven tactics is an advantage and can help you be successful in your overall goals. This……続きを見る

LinkedIn is known as an excellent place to search and find a new job and stay connected with link-minded individuals and former colleagues and friends. However, LinkedIn is so much more than that. F……続きを見る

Legendary White House Press Secretary Mike McCurry describes A+ Strategies for C-Suite Communications this way: "I hope every reader will forward a clandestine copy to the CEO, the one who needs to ……続きを見る

Organizar eventos é mais simples do que parece, mas pode dar mais problemas do que podemos prever. Este livro tem o objetivo de guiar pessoas e empresários que queiram organizar um evento pela prime……続きを見る

Best Team Skills gives you the tools you need to achieve the highest performance through the most productive encouragement and motivational methods available. Dr. Losoncy identifies the 50 skills th……続きを見る

If It Wasn't For the People...This Job Would Be Fun provides executives, managers, and supervisors with the techniques needed to ensure that employees willingly and consistently perform to ever high……続きを見る

Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerab……続きを見る

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients ……続きを見る

IN SCHOOL WE'RE TAUGHT THE WRITTEN WORD, BUT IN LIFE IT'S WHAT WE SAY THAT MATTERSーESPECIALLY DURING INTERVIEWS Game Face pushes the playback button on 19 real media interviews to illustrate the ve……続きを見る

This collection of country studies explores changing relationships between the state, employers and labour in an increasingly internationalized world economy. It covers ten countries and examines th……続きを見る

This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majorit……続きを見る

#NON è un vero libro (Solo un pamphlet polemico) Ha senso tutto l'entusiasmo che circonda i social media? Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo socia……続きを見る

#NON è un vero libro (Solo un pamphlet polemico) Cos'è il native advertising? E' qualcosa di nuovo o poco più di un nome nuovo? E' la stessa cosa del content marketing? Che rapporti ha col social me……続きを見る

Crisis Com is a must-have book for executives, directors, managers, spokespersons, PR pros and others who might be involved in handling a crisis in an organization. The co-authors are two of the mos……続きを見る

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies……続きを見る

The focus of this book is the process of unionization in the road haulage industry, in particular, the role of leadership in determining the quality of union organization. It analyzes the early hist……続きを見る

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and ……続きを見る