Public Relations 23

Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines ……続きを見る

Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a fe……続きを見る

In presenting a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way organizational engagement used to be shaped. It prop……続きを見る

A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence ……続きを見る

　　為什麼有些企業ーー 　　在平時，人們自發性的說你好；危機時，企業不重傷？ 　　原因在於，公關力。 　　公關力就是企業強大的品牌護城河，能夠推出影響力，鞏固品牌價值，還能讓品牌在市場上脫穎而出。 　　……続きを見る

Non c'è modo più semplice di aumentare le tue entrate, che incrementare la vendita dei tuoi prodotti destinati a nuovi potenziali clienti e costruire un marchio riconosciuto collegandosi con veri es……続きを見る

Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only……続きを見る

How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situa……続きを見る

In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theor……続きを見る

Communication is a vital part of project management, and reports are one of the preferred vehicles for transmitting information to an intended internal or external audience. Reports are also part of……続きを見る

Funny and provocative, prepare to fall in love with Scandal. What had she done? Branded a cheater and wild Playboy, Sebastian Collins’ glittering career as a pro-tennis player is almost over – thank……続きを見る

Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to pr……続きを見る

At 65 I found myself healthy cancer-free and jobless. After completing a self-reliance program offered by my church I began driving Uber and applying the principles I used in training and teaching t……続きを見る

How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations.……続きを見る

Comment augmenter prodigieusement l' impact de vos présentations ? Une présentation n' offre qu' une unique chance de séduire sa cible. Elle correspond bien souvent au « moment de vérité », détermin……続きを見る

Pour une meilleure communication numérique des communes. La ville, la commune 2.0 existe bel et bien. Souvent, les sites-vitrines d' autrefois ont laissé la place à d 'authentiques sites web pensés ……続きを見る

The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guideli……続きを見る

Business leaders would be better served by understanding key crisis concepts and applying them to their own situation rather than relying on crisis advisors to swoop in to take care of a problem onc……続きを見る

Les cinq étapes d 'une communication efficace pour une PME : créez, positivez, emballez, racontez, réseautez Cet ouvrage a une particularité. Il est l' un des rares à être particulièrement dédié aux……続きを見る

Economist and Nobel Prize winner This book is a practical and accessible guide to understanding the life and works of Joseph Stiglitz. In 50 minutes you will be able to: • Recognize and understand t……続きを見る

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles ……続きを見る

Freiberufler sind Profis in ihrem Kompetenzbereich. Dank ihres Wissens und ihrer Erfahrung sind sie als Experten gefragt, sowohl für den individuell-persönlichen Bereich als auch für die Medien. Doc……続きを見る

Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research……続きを見る

Whether for business, school, or any occasion, you may be called upon to address a crowd. If just the thought of this brings you angst and makes you want to crawl out of the window, then it's time t……続きを見る

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most w……続きを見る

How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to……続きを見る

La passione per la buona cucina accomuna moltissime persone. Oggi il cibo è qualcosa che si consuma ovunque e in qualsiasi momento. Il cibo è una forma di cultura e, soprattutto, un’occasione di inc……続きを見る

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context o……続きを見る

The study reported in this volume is an attempt to develop a multilevel theory of violent conflict and war. As such, the study involves: a pretheory for identifying concepts operative at each level,……続きを見る

Learning is increasingly seen as crucial to the success of organisations but many studies of the subject offer very little empirical evidence to substantiate this. Based upon in-depth research, incl……続きを見る