Public Relations 22

Ob Präsentation, Videobotschaft oder Teambesprechung: Kommunikation ist für Produktmanager, Teamleiter und Führungskräfte eine Schlüsselqualifikation. Denn die Anforderungen an die kommunikativen Fä……続きを見る

How do people like Oprah Winfrey and the Dalai Lama create massive audiences and globally recognizable brands? The key is authenticity ー presenting a genuine version of yourself in person, on the s……続きを見る

This book covers the key themes related to the introduction, growth development and future of European Works Councils: the European Works Council Directive itself, European Works Council Agreements,……続きを見る

Inextricably linked to neoliberal market economies, public relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly unde……続きを見る

Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactic……続きを見る

If you work for a non-profit humane society or pet rescue group, you understand the importance of fundraising to your organization's long-term survival. Funds to the Rescue is written specifically f……続きを見る

This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy. Climate……続きを見る

¿Estás buscando ser un experto en branding? ¿Quieres vender un producto o a ti mismo con un sello personal? Con "Marca Personal" aprenderá cómo hacer que su nombre se destaque al hacer que su mensaj……続きを見る

Want to answer objections successfully and always have a ready answer? THIS RAPID GUIDE REVEALS IT ALL. DISCOVER HOW TO: Turn objections to your advantage Avoid classic mistakes Distinguish true or……続きを見る

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already……続きを見る

“Smart, funny, and fast-paced, this debut from Jackson Tilley is both a deeply felt memoir and a crash-course in the Green Rush.” ーJonathan Small, Editor-in-Chief, Green Entrepreneur "A deeply……続きを見る

Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. A……続きを見る

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping……続きを見る

This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as represe……続きを見る

Most workers spend the majority of their day in an office building environment. Protecting office workers from safety, health, and security risks is a key task of many safety and health professional……続きを見る

The quality of corporate leadership is often the key factor that determines success - or failure - in the fiercely competitive business world. Offering a fresh perspective and practical advice, Coac……続きを見る

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues ……続きを見る

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science……続きを見る

Occupational Health and Safety (OHS) is a complex area which interacts widely with a broader spectrum of business interests and concerns. To date OHS has been confined to the periphery of Human Reso……続きを見る

This book will help you at becoming successful real estate agent. A great informative book. Providing learning content. Providing proven tips and steps. 続きを見る

Complete Real Estate Sales And Management Guide Becoming a Successful Realtor, you need skills and knowledge of the profession. This guide covers every part. 続きを見る

Bullying is an increasing problem in the workplace. It is estimated that five million workers are bullied each year in the UK, and that one in four employees is aware of colleagues being bullied. Bu……続きを見る

Workers in the service industry face unique types and levels of stress, and this problem is worsening. Many workers and organizations are now recognizing work stress as a significant personal and or……続きを見る

This book examines how social media has transformed extremist discourse. Drawing on ISIS and their sophisticated use of social media platforms and PR concepts, it explores the ways in which the outf……続きを見る

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how b……続きを見る

The do-it-yourself guide to getting publicity for your businessーwithout a big budget! Christina Daves, founder of PR for Anyone, knows how to get a business noticed without breaking the bank. In th……続きを見る

Agency leaders spend the majority of their time on three areas – their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget tw……続きを見る

Hvordan undgår du journalistens delete-knap? Pressemeddelelsen lever stadig! - Hvis man altså gør sig umage Journalister modtager dagligt et utal af pressemeddelelser – og langt størstedelen havner ……続きを見る

I mange danske virksomheder sker kommunikationen tilfældigt, uhensigtsmæssigt og uplanlagt. Det medfører, at virksomhederne ikke får det optimale ud af indsatsen, at ressourcerne bruges ineffektivt,……続きを見る

Esta versión revisada, actualizada y ampliada del libro incluye nuevas prácticas como el branded content, las narrativas transmedia, el employee advocacy y la relación con influencers. Tal y como no……続きを見る