Public Relations 25

Qui a dit que seuls les écrits restaient ? Martin Luther King, Aristide Briand, Winston Churchill, John Fitzgerald Kennedy, Steve Jobs... Nombreux sont les grands orateurs dont la célébrité est auta……続きを見る

Esta es la versión actualizada de El Vocero ante los Medios, el primer libro sobre Media Training o Entrenamiento de Medios publicado en México. El publirrelacionista y experto en comunicación de cr……続きを見る

As the world economy is liberalized, and national economies become more intertwined, the national decision making of states is also increasingly interdependent, and it has become vital for non-gover……続きを見る

Reputation has always been important, but in today’s instant online world, reputation’s impact is greater than ever. A quick internet search might be all someone needs to come to a snap judgment of ……続きを見る

¿Sabía que el resultado de las situaciones más persuasivas viene ya determinado antes de que pronuncie una sola palabra? Es posible que usted sepa vender, pero probablemente nunca nadie le haya ense……続きを見る

It’s no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. ……続きを見る

How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it’s said there is nothing new under the sun, we humans are remarkably resourceful……続きを見る

One of the world’s most prolific creative industries, the Indian movie industry has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission. For ……続きを見る

Müşteri ilişkilerini şirket yönetimini ve kültürünün bir parçası olarak ele aldığı bu kitabı, müşteri için üreten, müşteriyi gözeten kısacası müşteriyle ilgilenen herkes açısından bir rehber niteliğ……続きを見る

Lean Human Resources addresses a critical issue facing organisations undertaking lean transformation or attempting to create a lean culture of continuous improvement. People are the single biggest f……続きを見る

¿Cuánto valor podemos expresar en la empresa en la que trabajamos? ¿Cómo podemos realizar mejor nuestro potencial? ¿Cuáles son las estrategias para gestionar los contextos de estrés y competitividad……続きを見る

**Updated Jan 2025** Do you need help with your book marketing? Take the advice of 700+ book bloggers and book reviewers! In a survey of 700+ book bloggers and book reviewers, the question was asked……続きを見る

Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for wh……続きを見る

Government agencies, corporations, and organizations have often experienced difficulty when trying to connect with the people who are most impacted by their projects. It is necessary to leave the of……続きを見る

Entrepreneurship can be a wild ride and over the past twelve years, Blair has been learning lessons the hard way so you don't have to. The ability to be an entrepreneur is in all of us and it can be……続きを見る

資訊爆炸的時代， 要怎麼做，才能夠脫穎而出？ 　　向世上數一數二擅長說故事的男人ーー傑夫・貝佐斯（Jeff Bezos） 　　學習溝通技巧 　　■說故事■簡報、面談、郵件往來 　　■撰寫企劃案、新聞稿■內外溝通 　　■……続きを見る

BRI and International Cooperation in Industrial Capacity: Country Cooperation Guide provides research reports on international production capacity and equipment-manufacturing cooperation of major co……続きを見る

A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money. Intimidated by the numbers and ma……続きを見る

Les clés essentielles du marketing 2.0 à la portée de tous ! Le professionnel du chiffre, « médecin de famille » des PME, professions libérales et indépendants ! En ces temps de crise et de mutation……続きを見る

**Updated Jan 2025** Does emailing your readers feel like shouting into the void? Are you struggling to connect with your readers? Are you tired of following instructions from the experts but not re……続きを見る

**Updated Jan 2025** Are you tired of being told what to say to your mailing list? Discover how to optimize your communication with your readers. Do you feel that you aren't really connecting with t……続きを見る

It's The AP Style guide for media relations. Yours will be dog-eared in no time! Dealing with the press is a high wire act. Skilled spokespeople realize that they hold their company's future in thei……続きを見る

Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical P……続きを見る

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respecte……続きを見る

The average workforce today is far different to that of a few years ago. Companies now employ more freelancers and temporary staff, while there is increased job-sharing and sub-contracting, not to m……続きを見る

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social moveme……続きを見る

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social medi……続きを見る

This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between……続きを見る

As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunitie……続きを見る

Better than becoming an affiliate marketer, or selling a digital product, is to become an influencer. This way, you will be not only rich, but also famous. You’ll find that influential people and co……続きを見る