Public Relations 26

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my book……続きを見る

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not on……続きを見る

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best p……続きを見る

THE BASIC GUIDE TO CREATING A SUCCESSFUL FACEBOOK AD CAMPAIGN features an overview of the key steps you need to take to set up an ad campaign, assess the results, and make changes for even better ad……続きを見る

INCREASE YOUR IMPACT AND INFLUENCE features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message. This messag……続きを見る

Crisis Counsel: Navigating Legal and Communication Conflict, by Tony Jaques, Ph.D. is a new book by Rothstein Publishing. This book is designed to provide hands-on, practical guidance for senior exe……続きを見る

Customer Service is the most important factor in a Business. No matter how small or large your business is, having a good support and customer service desk is as important as other aspects of your b……続きを見る

Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of s……続きを見る

With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resultin……続きを見る

This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of ……続きを見る

This is an outstanding book. It offers a comprehensive range of in-depth case studies that looks at past tourism crisis and analyzes the responses made. A must-read book for those in the industry, r……続きを見る

How to be a Manager: A Practical Guide to Tips and Techniques is a useful book designed to show you how to develop your managerial understanding and skills at whatever job level you presently hold. ……続きを見る

Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the maj……続きを見る

This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and amon……続きを見る

Dans cette ebook on verra comment ; - attiré du trafic qualifié sur internet - êtres bien référencés sur les moteurs de recherche. Nous verrons les notions les plus importantes pour avoir un site in……続きを見る

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which ……続きを見る

This book is about the uses and abuses of political communication in contemporary American society, employing numerous anecdotes and examples and drawings upon the latest research and theories of co……続きを見る

With more than 20 years' expertise in marketing and public relations, Linda Reed-Enever specialises in assisting business owners tell their story. This book has been created for and inspired by busi……続きを見る

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts? Would you love to score your dream job or start a business doing so……続きを見る

Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglecte……続きを見る

This book focuses on conflict, diplomacy and religion as factors in the relationship between Rome and Sasanian Persia in the third and fourth centuries AD. During this period, military conflict betw……続きを見る

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual theme……続きを見る

Want to achieve spectacular success in your personal and business life? Looking for ways to mold and capture superior teamwork, cohesion, and bone-deep dedication? Put Real Dream Teams on your list ……続きを見る

即使你是一隻孤狼，也要學會先披上羊皮， 即使你有獅子的勇氣，也要先學會踏踏實實地像老牛一樣耕地！ 職場生存的祕密，在於潛伏，在於觀察，在於從潛伏中求發展！ 初入職場，新人該怎麼生存？ 抬頭起來看事，低下……続きを見る

Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target mar……続きを見る

This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st cent……続きを見る

PR is a marvellous thing, but many (even those in the business) find it hard to get it right. From silly mistakes right through to full on catastrophes, they often happen and they're often easy to a……続きを見る

"Migs Damiani has come up with a winner. Here is a book you can open to almost any page and get useful information. You can spend a few minutes reading a chapter and get some profound thinking and s……続きを見る

Ofield Dukes is considered one of the nation's most successful African-American public relations practitioners and one of the most influential people of the Civil Rights period. This book-written by……続きを見る

This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Af……続きを見る