Public Relations 9

This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, pr……続きを見る

Media guru and Emmy Award-winning correspondent Bill McGowanーcoach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and K……続きを見る

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to ……続きを見る

Communications is key to the success of disaster mitigation, preparedness, response and recovery. Accurate information disseminated to the general public, to elected officials and community leaders,……続きを見る

Brilliant PR just got easier You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the p……続きを見る

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a co……続きを見る

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicle……続きを見る

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all ……続きを見る

It’s time to radically alter the way we perceive the world. It’s time to get real. Multinational oil corporations trumpet their green credentials. Shadowy billionaires orchestrate ‘grassroots’ polit……続きを見る

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look ……続きを見る

"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith Colle……続きを見る

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understandin……続きを見る

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the C……続きを見る

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relat……続きを見る

An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy repu……続きを見る

"Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples." ーAnne Roede Giddings, Assistant……続きを見る

Want to become famous and get world wide reconition for your talent and abilities now is your opportunity to shine! Show case your talent and get one whole year of Exposure on our Interactive Talent……続きを見る

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have ……続きを見る

Muss das denn jetzt wirklich sein?", fragten sich viele Entscheider in der Unternehmenskommunikation, als Google sein soziales Netzwerk Google+ vorstellte. Seitdem ist mehr als ein Jahr vergangen un……続きを見る

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this reall……続きを見る

En croisant techniques de communication persuasive et techniques de développement personnel, l'ouvrage propose un décryptage de l'histoire et de l'actualité des peuples en Afriq……続きを見る

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use……続きを見る

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDo……続きを見る

Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits ……続きを見る

The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types o……続きを見る

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published ……続きを見る

This book is an accessible entry point into the theory and practice of work reflection for students and practitioners. Taking a cross-disciplinary approach, it covers management, education, organiza……続きを見る

Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science res……続きを見る

Across the world, companies are forming some of the most complex and exciting collaborations in the business world: cross-border alliances (CBAs). Yet while this offers multinational companies a way……続きを見る

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation o……続きを見る