Sales & Selling 22

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, ch……続きを見る

Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certif……続きを見る

This book is a comprehensive, practical manual to help instructors integrate moral leadership in their own courses, drawing from the experience and resources of the Harvard Business School course 'T……続きを見る

Welcome to Network Marketing Structure – Part 1! This book is the first part of an exciting 2 part series. Why have I written this book? If you are familiar with the network marketing industry, you……続きを見る

Is There a Book Fair in Your Future? You can learn more about the book industry, marketing, and current trends in two days at a book fairーif you are preparedーthan you could in a year of school. Yo……続きを見る

The range of sustainability objectives has now developed from relatively simple issues of environmental protection to a full array of interwoven social, economic and ecological issues, nationally an……続きを見る

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complex……続きを見る

The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as ……続きを見る

The collected wisdom of some of the world's most influential environmental movers and shakers is brought together in this one book. The chosen gurus consists both of “thinkers” – those who have set ……続きを見る

Learn how to sell successfully by determining your target market and how to best reach them. Find out how to develop your sales pitch, have the right attitude for success, and keep your business org……続きを見る

Discover how to make your party a big success by attracting a large, enthusiastic crowd. Learn how to recruit hostesses, organizations, and community groups; develop leads and prioritize prospects; ……続きを見る

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First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of……続きを見る

This illuminating and practical collection of essays addresses the increasingly important topics of corporate ethics, social responsibility, and sustainability in the context of effective global bus……続きを見る

The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values……続きを見る

Strategy Number 1 Running More Effective Sales Contests. Strategy Number 2 Utilizing the power of Statistics. Strategy Number 3 Utilizing Both Customer and Non Customer Surveys. Strategy Number 4 Fo……続きを見る

In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society. In these essays the reader is able to grasp and savour……続きを見る

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and……続きを見る

Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In additio……続きを見る

Getting a meeting is critical to sales success. 101 Cold Call Tips has the information you need to successfully reach customers and persuade them to meet with you. In this book you'll discover 14 ti……続きを見る

What is the one quality that all successful people have in common? They have mastered the art of dealing with people! Let this book show you how to: - Achieve your goals - Handle the human ego - Bec……続きを見る

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and……続きを見る

MASTER THE BASICS OF SALES AND NEGOTIATION IN JUST A FEW HOURS! In today's fast-paced world, all leaders and business people need a basic understanding of strategic sales and negotiation skills. Unl……続きを見る

Richard Denny is the godfather of salesmanship' and author of the classic sales text Selling to Win . As an inspirational business speaker he has helped thousands of salespeople become high flyers.……続きを見る

Let me ask you a question. The last time you launched your own product to sell online, or even offline, how did you come to a conclusion about what price you were going to be selling at? At a guess,……続きを見る

If you're in sales, you want to build new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. Dave Donelson's syste……続きを見る

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the ……続きを見る

Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When brandi……続きを見る

Social media is no longer a terminology that needs an introduction. With its implications on every single area of our life, it is no surprise that this influential form of communication has found it……続きを見る

In this book, Davide Gualerzi employs the concept of transformational growth to explore the investment-driven cycle of expansion of the 1990s in the US economy, and of the of role played by the ICT ……続きを見る