Sales & Selling 21

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective ……続きを見る

Through the personal stories of managers running global business, this book takes an inside look into the dilemmas of managers who are asked to make profits ethically according to the dictates of th……続きを見る

This 250 page plus one of a kind sales book is the brain child of Burt Teplitzky, the former managing partner of the World Famous IMPROV Comedy Club's Corporate Training Division and former licensee……続きを見る

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how b……続きを見る

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social science……続きを見る

The Brand You Blueprint is a proven system to help you become more efficient and profit led. It is the culmination of over 15 years of realtime research of questioning, listening and understanding……続きを見る

Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and pr……続きを見る

A diferencia de otros temas, dominar el arte de la atención y del servicio al cliente no da por sí solo después de leer un libro o al asistir a un curso de capacitación. Es algo que ocurre entre per……続きを見る

This ebook will give you 100 real estate selling strategies. You'll discover all kinds of things that you can highlight to help sell a house or land. You'll get ideas for different parts of the hous……続きを見る

Distinguish yourself as a "Sales Master" and win big in business today! Your personal and professional distinctions are THE precursor to closing the deal. Why? Because most salespeople are not disti……続きを見る

The Simple Steps To Better Sales Newsletter will provide you with proven and effective information, techniques and tips that will help you learn how to boost your sales, build your business and incr……続きを見る

Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on mana……続きを見る

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a ske……続きを見る

Major accounts are not just big little accounts - they're fundamentally different. Mastering Major Account Selling explores the skills and competencies of top performers selling in major accounts. T……続きを見る

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to u……続きを見る

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following inval……続きを見る

NEWLY REVISED AND UPDATED The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material Every single day 3,076 businesses……続きを見る

Every time someone calls a business they have chosen that organisation as a possible supplier of something they want. Each incoming call is not just a possible customer, but a probable customer. The……続きを見る

A sound territory/strategic account plan is essential to make the best use of your limited time and resources--especially in business-to-business selling. And, the effective execution of your plan w……続きを見る

The true story of how I scrapped my way up the ranks of Cydcor/DS-Max, a notorious door-to-door sales organization, and gave it everything I had trying to make it rich. This story explains how the b……続きを見る

Success is not the absence of failure and the Milton Snavely Hershey story is concrete proof of this aphorism: he had a string of successive failures and only one success, the formation of Hershey C……続きを見る

Selling, Supplying and Doing Business with International Institutions and Organizations has always been lucrative and it is neither as complicated as you may think, nor too large for you and your bu……続きを見る

If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online. This step-by-step guide to online marketi……続きを見る

If you're considering launching your own direct sales business then congratulations! You are entering the world of entrepreneuring where your results are directly tied to your individual effort……続きを見る

Pink suede boots? What do they have to do with a book about sales and marketing? No, this is not a book about women's obsession with shoes. It's a sales and marketing book that will introduce busine……続きを見る

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated st……続きを見る

If you've seen any of the reality TV shows featuring auction hunters in the United States, I bet you're pretty excited to learn about how you can get in on the action, too. Well, storage unit auctio……続きを見る

Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailization reflects the complexity and diffusion of infor……続きを見る

With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows read……続きを見る

Your customers pay attention to how you attract and treat them. If you do not understand what truly motivates them, they are likely to get their needs met elsewhere. If you design customer processes……続きを見る