Sales & Selling 18

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statemen……続きを見る

This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to devel……続きを見る

What causes today's average person to buy things? Is there a psychological reason? In other words, does an unconscious mental "trigger" get pulled? These are the questions that author Bob Boog asked……続きを見る

Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertainty and risk and distort trading and intra-firm sourcing patterns. The focus of……続きを見る

If you are nervous about selling, then this book is for you. If the idea of 'cold-calling' fills you with horror, then this book is for you. If you are a shy or introverted person and wonder if you ……続きを見る

SEX SELLS! That's How You Have to Compete in a Man's World Or is it? As a sales woman in business today, you might find the sales process cruel and frustrating when pitching products or services to ……続きを見る

続きを見る

If you are a professional salesperson, sales manager or director, VP of sales, CEO, any role in marketing, or anyone supporting selling efforts, this book is for you. It will teach you updated tools……続きを見る

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following……続きを見る

This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes i……続きを見る

続きを見る

Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initi……続きを見る

Private labels, also known as "store brands" or "house brands," have long been associated with inexpensive name-brand knockoffs.  In recent years, however, retailers have begun marketing higher-qual……続きを見る

What would your life be like if you could persuade people to do whatever you wanted? Persuade your way to fame and fortune. Use the secrets of top sales pros and CEOs to covertly get what you want. ……続きを見る

Events such as Trafigura's illegal dumping of toxic waste in Côte d’Ivoire and BP's environmentally disastrous oil spill in the Gulf of Mexico have highlighted ethical issues in international busine……続きを見る

The best and the brightest salespeople don't waste a moment. Even salespeople who lack good presentation skills or some other talent can make up for it by efficiently using their time. And, on the o……続きを見る

Get More Face Time and Higher Close Rates--the SMART Way Smart Prospecting That Works Every Time! introduces a proven sales method that balances social media marketing strategies, online application……続きを見る

Lars shares his "know how" of more than forty years experience of sales in more than 100 countries all over the world. Not one industry has escaped him. Lars has trained more than 150,000 people wor……続きを見る

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully……続きを見る

This Inspirational and Instructional Guide is a Must Read for all Sales Professionals! Matthew Palmer was the new sales "rookie" and LeRoy was the "old veteran". In an office where the young guns ru……続きを見る

This book is for anyone who has to sell, whether self-employed or working for a small business, including those completely new to sales, those who’ve tried before and failed, and those who’d like to……続きを見る

The retail salesperson can sell more by using creative selling methods to present product benefits, overcome objections, and close the sale, but they also face other challenges and opportunities. De……続きを見る

"You can only get once chance to make a good first impression." And so it is with landing pages. This is the first, and possibly the last they impression they will get from you about your product an……続きを見る

Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. The CTR serie……続きを見る

The Proven Approach to Prospecting for the Long Sales Cycle It's a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on thes……続きを見る

How you write your initial query is the key to success. It gets your e-mail query or press release opened and read and shapes how your submission is considered. This book helps you write a powerful ……続きを見る

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonst……続きを見る

Would understanding the communications that promote goodwill and the communications which turn customer off benefit your organization? Have you ever lost a customer and wondered how to bring them ba……続きを見る

This final volume in the Sales Crumbs Trilogy is an information packed guide to sales and life success! After creating a business roadmap with his colleagues, Matt finds himself immersed in a series……続きを見る

Selling Without Salespeople is designed to challenge organizations still clinging to traditional sales methodologies that are counter to the sweeping changes that have taken place in the market. Res……続きを見る