Sales & Selling 15

What if a salesperson could learn the strategies, techniques, and control methods of a psychiatrist and apply them to sales? How different would that salesperson be from the "typical seller"? How mu……続きを見る

The Irresistible Product or Service – Fact or Myth? Is it possible for a product or service to be so irresistible that customers cannot walk away from it? Of course, for 97% of the buying public, th……続きを見る

This SIOP Organizational Frontiers volume will be one of the first to show how the field of Industrial Organizational psychology can help address societal concerns, and help focus research on the gr……続きを見る

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a busi……続きを見る

Discover How To Sell Your Digital Products On eBay! Selling your digital products on eBay physically in the mail is not the worst case scenario, and some eBay eBook resellers have claimed to sell ma……続きを見る

This book summarizes the results of the second year in the Design Thinking Research Program, a joint venture of Stanford University in Palo Alto and Hasso Plattner Institute in Potsdam. The authors ……続きを見る

Corporate Social Responsiblity gewinnt zunehmend an Bedeutung. Viele Unternehmen engagieren sich heute gesellschaftlich und übernehmen Verantwortung. Ein sinnvoller Schritt, denn so leisten sie eine……続きを見る

Robert Louis Stevenson said, "Everyone lives by selling something." It is the principal force driving all commercial transactions and activities, from the executive suite of suits and ties to the tr……続きを見る

Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheapl……続きを見る

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second editi……続きを見る

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public ……続きを見る

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Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mou……続きを見る

A comprehensive, indispensable guide to automobile purchasing. Includes how to buy new and used cars, trade-in your old car, finance your new car and lease a new car.  続きを見る

Value is in the eye of the beholder. Do your customers see your value? Business buyers barraged with a ceaseless, deafening cacophony of banal marketing-speak learn to focus exclusively on informati……続きを見る

Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Im……続きを見る

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes i……続きを見る

The economy is changing. Trust and value have become the new Return on Investment (ROI). Consumers are the new drivers of the market; they are in control of where, when, how and from whom they buy. ……続きを見る

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior……続きを見る

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what……続きを見る

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the s……続きを見る

Are there things you want in life, but theyve just never happened? Have you worked and struggled, and still dont have the success you thought youd have? Do you ever wonder why some people achieve gr……続きを見る

Straightforward strategies for those who want to take control of the sale and join the winning top 5 percent of the sales force ?Get your foot in the door Control the sale without manipulation ?Cre……続きを見る

Small business owner, this is for you!You know your product or service like the proverbial back of your hand. Now you are all set to take your business to the next level. You already know how you mu……続きを見る

Get the strategic techniques you need to change your proposals from simply providing information to delivering clear, concise and compelling proposals that differentiate you from the competition, pe……続きを見る

Pat Hutchinson established Quadrant 1 International and is currently Sales and Marketing Director at the company. Using NLP techniques long before she ever trained as an NLP trainer, Pat developed s……続きを見る

Common Sense Sales provides insights in four key areas where every seller should hone their skills - regardless of experience level: I. Differentiating Yourself. In this section Lorimer provides tho……続きを見る

Your customers pay attention to how you attract and treat them. If you design customer processes, manage teams who communicate with customers and potential customers, or deal directly with them you……続きを見る

Would you like to know the core attitudes that success is built on? Have you ever wondered what the secrets are to setting goals, that the highly successful know? Would you like to understand how to……続きを見る

AUDREY TIBBETTS is, today, a most outstanding business leader operating a home-based business with several hundred members of her downline involved in sales of a commercial commodity. She began her ……続きを見る