Sales & Selling 13

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated……続きを見る

This book provides a wealth of material to enable salespeople to be more familiar with financial concepts and language so they can be fully confident and effective in selling from a financial perspe……続きを見る

Over and above exemplary sales achievements how do 'you' (by 'you' I mean: you, me, us, we) spot a top salesperson when you meet one? If you want to sell as well as they do or be just like them, how……続きを見る

"The basic economic resource - 'the means of production', to use the economist's term - is no longer capital, nor natural resources, nor 'labour'. it is an will be knowledge." With penetrating insig……続きを見る

As an up and coming online marketer, there are really only two things standing between you and your website making massive amounts of profits – or going bankrupt before your eyes. The first of these……続きを見る

This ebook will give you 100 super affiliate maneuvers. You'll get ideas for different types of affiliate programs to promote, affiliate bonuses to offer that will increase your commissions and ways……続きを見る

Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examine……続きを見る

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that ……続きを見る

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run c……続きを見る

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are ……続きを見る

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in the……続きを見る

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on unde……続きを見る

Entrepreneurs Brief Guide - How to Improve Your Sales. The biggest hurdle faced by start-up businesses is making sales. This is a very important factor in deciding the success of your business. No m……続きを見る

Caring is a nitty-gritty process. Cultivating Common Ground teaches us how to care at work with real life experiences, rather than through conceptual thinking alone. Caring relationships to our work……続きを見る

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to domi……続きを見る

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profit……続きを見る

There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability co……続きを見る

Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success……続きを見る

You may have untapped and massive income potential sitting in your mailing list - or someone else's. A Joint Venture (or JV in short) is often defined as, “A mutually beneficial cooperation between ……続きを見る

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and……続きを見る

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The int……続きを見る

If Adam is the archetype of man, and Eve of woman, then the serpent who sold the apple to Eve in the Garden of Eden was the first salesman: all culture and commerce flow from that act. In this groun……続きを見る

Biographical profile of William Wrigley, Jr., the master salesman who established the Wrigley chewing gum empire. Wrigley's story, as told by award-winning author and syndicated columnist Danie……続きを見る

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer……続きを見る

A concise extension of the business classic Topgrading, targeted to sales managers Brad Smart's Topgrading has sold more than 150,000 copies since 1999, making it the definitive book for executives ……続きを見る

Approach closing opportunities with the idea that every sales call should give the customer yet another reason to do business with youーagain. It's a pro-active, pro-customer way to look at your job……続きを見る

Increase Your Profitability Through Effective Internet Marketing Strategy! Making Real Money on the Web Requires a Sound Knowledge of Internet Marketing in Order to Implement an Effective Plan That ……続きを見る

The Hypnotic Wisdom of Telemarketing Success explores the many aspects of lead and sales generation over the telephone.  Steve Ashman's unique approach developed from over 25 years of sales exp……続きを見る

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possib……続きを見る

The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates cont……続きを見る