Sales & Selling 20

The selling secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Selling. Includes how to: • Pitch your product to meet the needs of yo……続きを見る

The idea of the firesale is such a hit all over the world because everyone wants to partake of the offer for the fear of losing out on such a great bargain. It is human nature to want things at a di……続きを見る

The results of macroeconomic policy are often unpredictable. One of the major reasons for this is the importance of confidence and expectations in economic affairs. Confidence, Credibility and Macro……続きを見る

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embod……続きを見る

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and p……続きを見る

This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced eGuide. The eGuide includes the full text from: - Branding 123: Build a Breakthrough Brand……続きを見る

Based on a unique, customer-centric approach to selling, How to Say It(r) to Sell It provides practical, real world strategies proven to significantly increase sales results. Packed with power words……続きを見る

It's the book every small business owner must read. Anyone who wants to take their business, turn it around and send it skyrocketing to success will find their directions clearly signposted within t……続きを見る

Everyone has to start somewhere. For newer Internet marketers, the best place to start may be with affiliate products. Why not start by finding a product that is well put-together and comes from som……続きを見る

Many books teach the "who / what / where / why / how" of professional networking. Truth or Delusion separates the reality from the fantasy by presenting Truths and Delusions about networking and the……続きを見る

How any company can build an incredibly effective salesforce by learning from the best in the world Despite billions spent every year on personality profiling, sales training, motivational experts, ……続きを見る

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by th……続きを見る

How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand o……続きを見る

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism so……続きを見る

This book pulls together enough of what you should know to begin a business of your own and making it successful. It's written for brand new MLM representatives, and the purpose is to provide busine……続きを見る

Everyone sells every dayーthemselves, their ideas, their products or services. Soft Sell provides a new approach to selling...one that stresses motivation, communication, relationship-building, emot……続きを見る

What do the people living in that mansion know that you don't know? And how did they get there? Where did the money come from? Is there some other secret to their home buying success? Yes! Get ready……続きを見る

What exactly is affiliate marketing? Affiliate marketing is the single fastest growth industry on the Internet. It's also true that affiliate marketing is one of the fastest and most creative ways t……続きを見る

Here is a short story that will share with you some simple yet astounding secrets that you can use to dramatically improve your ability to build greater and more lasting relationships with your cust……続きを見る

Let’s face it, if you can’t write a sales letter, you can’t sell your products. It’s a fact. That’s why we’re here to walk you through our proven template piece by piece, step by step so that you ca……続きを見る

This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by ……続きを見る

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service in……続きを見る

This book summarizes the major steps to creating a successful party plan business from launching the business and putting on a great party to selling successfully, creating a strong team, and expand……続きを見る

The role of HRM in developing sustainable business organizations is increasingly attracting attention. Sustainability can be used as a principle for HRM itself and the tasks of Sustainable HRM are t……続きを見る

Have you ever tried to apologize to someone and realized that your apology made things worse? It happens. Apologies are difficult because you’re already dealing with a negative situation: The other ……続きを見る

Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for……続きを見る

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully……続きを見る

As retailing becomes increasingly important in global economics, the similarities and differences of retailing from country to country are now more evident. This unique and timely study of retail st……続きを見る

The Job Farmer is a parable that illustrates two very different approaches to putting food on the table: hunting and farming. The comparison between hunters and farmers represents traditional and mo……続きを見る

Transnational trade union action has expanded significantly over the last few decades and has taken a variety of shapes and trajectories. This book is concerned with understanding the spatial extens……続きを見る