Sales & Selling 97

Where is Creativity? A Multi-disciplinary Approach goes beyond the orthodox image of creativity as laying inside the brain-mind, to explore how and why it also emerges from relationships between peo……続きを見る

Selling and delivering a project to a satisfied client, and making a profit, is a complex task. Project manager and author Robin Hornby believes this has been neglected by current standards and is p……続きを見る

Build a championship sales team that prepares, practices, and plays in syncーand closes every deal Gone are the days of meeting a client for lunch, chatting about your product, and closing the sale ……続きを見る

First published in 1994 and now available as an ebook. This edition does not include illustrations. Richard Branson is unique among today's folk heroes. Which other self-made British billionaire cou……続きを見る

"The basic elements of successful selling are lost in the rush to invent the latest and greatest sales methodology. One methodology does not meet all the diverse needs of a successful sales team. At……続きを見る

In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to eff……続きを見る

A Short Guide to Fraud Risk is for: * anyone who needs to better understand fraud risks, either company-wide, or in a specific business unit; * directors and managers who would like to add value by ……続きを見る

Peter Marsh’s book has long been recognized as a standard work. With its emphasis on the commercial aspects of contracting, this book represents an eminently practical guide to this complex subject ……続きを見る

Call centres and contact centres form an important and rapidly growing part of today's business world. They present a range of management challenges, from strategic decisions about how to develop a ……続きを見る

Following corporate scandals and the recent bankruptcy of large financial institutions, the public believes that one of the responsibilities of governments, regulators and corporate executives is to……続きを見る

Improving negotiation skills has become an important part of the development of any manager or supervisor. But writing negotiating simulations that are effective can be a hit or miss exercise for an……続きを見る

The erstwhile unlikely coupling of human rights and corporations is now a typical feature of corporate/community relations. High-profile corporate infringements of human rights, the rise and rise of……続きを見る

This book describes energy management outsourcing as a way of addressing the current energy challenges facing all organizations, namely high and volatile energy prices, the need to mitigate climate ……続きを見る

Good customer service may be seen as a crucial asset for most organisations. But how do you know that you are delivering good customer service both externally and internally and, more importantly, d……続きを見る

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising……続きを見る

The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no c……続きを見る

First Published in 2017. This volume gives details of nearly 1000 publications and services (including electronic publications) produced by trade associations, professional bodies, banks, consultant……続きを見る

The BRICS countries are heralded for their double digit economic growth rates and while this has indeed been impressive, particularly in India and China, it is clear that significant social and envi……続きを見る

This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management……続きを見る

Témoignages de femmes actives Une douzaine de femmes dirigeantes ou entrepreneuses, toutes membres du réseau Pink Innov’ dédié à l’innovation au féminin, explorent ce que les femmes apportent au mon……続きを見る

Despite considerable work the answer to basic questions such as ‘what are our ethics and our moral norms now?’ ‘Have they changed since last year?’, ‘If so why?’ remain surprisingly illusive. This b……続きを見る

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique bran……続きを見る

Have you ever asked yourself what gives comfort to someone who demands and accepts a bribe, sells drugs or commits professional crimes for money? The majority of these people are not wealthy, and th……続きを見る

The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some ‘context’, ‘culture’ or……続きを見る

During my 20 years long career, I had the chance to work on many managerial positions in various sales channels and customer service departments. For a long time I was responsible for the direct B2B……続きを見る

How to make money with 3D art and passive income ! It does not take much study to earn - in contrast to subjects such as the capital market, affiliate, real estate  that requires very thorough……続きを見る

This booklet’s goal is to provide an introduction to smarketing and hopes to provide some new tactics, based on growth hacking, in implementing a smarketing approach. For readers new to this field, ……続きを見る

Les dirigeants réussis basent leur leadership sur leur style personnel. En restant fidèles à eux-mêmes, ils vont chercher un contexte dans lequel leur personnalité peut contribuer à la solution. Ce ……続きを見る

Este libro es una guía práctica y accesible para entender y aplicar la estrategia CRM, que le aportará la información esencial y le permitirá ganar tiempo. En tan solo 50 minutos usted podrá: • Apli……続きを見る

Las claves para enfrentarse con decisión a los obstáculos y salir victorioso Este libro es una guía práctica y accesible para descubrir cómo superar tus miedos, que te aportará la información esenci……続きを見る