Sales & Selling 97

Un guide pratique et accessible pour comprendre l'étude de marché Vous désirez vous lancer dans un projet d'entreprise ? Il vous faudra alors impérativement – sauf dans quelques cas exceptionnels – ……続きを見る

With the acceptance of CSR and Sustainability as important business performance indicators, it is timely now to assess the impact that leadership has on the development of these processes. CSR, Sust……続きを見る

Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholar……続きを見る

If you are a sales professional whose been looking for a book that can give you the edge you need to increase your sales and become a top performer then it’s time to stop looking. “Get on Top” is th……続きを見る

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a ……続きを見る

This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure o……続きを見る

The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. Bu……続きを見る

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms ……続きを見る

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredientsーany one an……続きを見る

Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it……続きを見る

Learn ways to make your social media pages more fun to get more engagements! In this eBook we talk about ways you can make your social media pages more fun and appealing to customers and followers.……続きを見る

Alle relevanten Methoden des Vertriebscontrollings werden in diesem Buch umfassend und detailliert erläutert. Die 2. Auflage ist um zahlreiche praxisorientierte Beispiele erweitert. Als Unterstützun……続きを見る

This guide book is about search engine optimization. You can improve rankings of your sites on search engines with the help of this guide book. All important aspects related with SEO are covered in ……続きを見る

Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, main……続きを見る

Regulatory change is typically understood as a response to significant crises like the Great Depression, or salient events that focus public attention, like Earth Day 1970. Without discounting the i……続きを見る

Social media has helped boost the culture of intoxication, a central aspect of young people’s social lives in many Western countries. Initial research suggests that these technologies enable highly-……続きを見る

How to make money at home is an easy stuff when you get a copy of this book. You get to understand the simple way to make over 200 dollar sitting at home.This book has really help many people and it……続きを見る

The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involv……続きを見る

The New York Times and No. 1 Wall Street Journal bestseller Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned p……続きを見る

Dieses Buch geht der Frage nach: Was ist der Unterschied zwischen einer Luxusmarke und einer Premiummarke? Verena König erklärt erstmals die unterschiedlichen Markenprinzipien von Luxus- und Premium……続きを見る

Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-f……続きを見る

In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audie……続きを見る

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis……続きを見る

In 1987, Motorola developed Six Sigma out of a need for improvement in their pager manufacturing processes. Since then, Six Sigma has been implemented by a number of manufacturing companies, predomi……続きを見る

As with many people-oriented initiatives, employee engagement remains an emerging science with as many advocates as detractors. In The Culture Builders Jane Sparrow shares the insight of her researc……続きを見る

Getting to grips with negotiation quickly is straightforward and easy with this practical guide. Written in simple language, with a host of practical exercises to support the text, it is designed fo……続きを見る

The concept of sustainability has grown in recognition and importance. The pressure on companies to broaden their reporting and accountability from economic performance for shareholders, to sustaina……続きを見る

When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitude……続きを見る

Sustainability is one of the key concepts underlying our thinking about corporate responsibilities, particularly with respect to the environment and inter-generational justice, but also in relation ……続きを見る

The world struggles with increasing threats to global sustainability, caused by population growth, overuse of fresh water resources, depletion of biodiversity, and reliance on non-renewable energy s……続きを見る