Sales & Selling 99

Scholarly interest in water ethics is increasing, motivated by the urgency of climate change, water scarcity, privatization and conflicts over water resources. Water ethics can provide both conceptu……続きを見る

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects……続きを見る

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tou……続きを見る

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on internatio……続きを見る

Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MTDWB) assesses the literature that examines executives’ conscious and non-conscious actions in deci……続きを見る

Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international market……続きを見る

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of……続きを見る

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but ……続きを見る

This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting……続きを見る

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the……続きを見る

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest……続きを見る

How to Be A Better You In All You Do. How to set and achieve your goals. Success happens by Design not by Accident. Stop struggling . . . Master the art of Setting Goals. This powerful goal setting ……続きを見る

This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and ……続きを見る

The most important factor in a successful business transformation is mindset. It's more important than any tool, any process, any training session, or any single financial incentive. But you can't w……続きを見る

Do you want to discover how social technologies transform individuals and organisations? Are you looking for hands-on tips on how to implement this technology? Are you ready to steal ideas from the ……続きを見る

Global diversity and inclusion management practice is in a state of arrested development. Leaders and practitioners are caught in grooves which are no longer effective, if they ever were. In Dismant……続きを見る

El contenido de este libro te ayudará a desarrollar dos habilidades: La primera es la habilidad de crear el público para cada uno de tus productos o servicios y la segunda habilidad es la de persuad……続きを見る

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by mill……続きを見る

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key c……続きを見る

Dieses Buch räumt mit Vorurteilen im Vertrieb auf und geht von der steilen These aus: Verkaufen ist einer der schönsten Berufe der Welt – sofern man die richtige Haltung dazu findet und grundsätzlic……続きを見る

Today, we are going to show people how you can make sales on some of the biggest eCommerce sites, like Amazon, without having to spend any upfront money with very, very minimal effort, and start to ……続きを見る

An ordering system designed to be cheap and not require any uprgrading to take online orders as a business that has a phone line. 続きを見る

Let me teach you how to become a Self-Published Author in record time. It's fast, cheap, and simple. I'll send you all my best Tips, Facts, and Statistics ABSOLUTELY FREE! The only thing you need to……続きを見る

Let me teach you how to become a Self-Published Author in record time. It's fast, cheap, and simple. I'll send you all my best Tips, Facts,and Statistics ABSOLUTELY FREE! The only thing you need to ……続きを見る

Let me teach you how to become a Self-Published Author in record time. It's fast, cheap, and simple. I'll send you all my best Tips, Facts, and Statistics ABSOLUTELY FREE! The only thing you need to……続きを見る

Let me teach you how to become a Self-Published Author in record time. It's fast, cheap, and simple. I'll send you all my best Tips, Facts,and Statistics ABSOLUTELY FREE! The only thing yo……続きを見る

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a cr……続きを見る

帮助目前应对互联网金融的银行了解网点转型的意义，提升网点转型需要的服务、营销、现场和人员管理技能，提升客户服务意识及对工作的认同度，提升银行的服务品质和客户满意度，全面掌握客户服务管理流程、模式、方……続きを見る

Selling From The Top of the Ladder is your sales playbook. David Schwendiman’s playful and powerful approach to selling will teach you how to achieve and maintain the positive mindset utilized by sa……続きを見る

This quick short guide will introduce you the world Internet business and help you to start your own Internet Marketings jobs. Here is the topic you will learn in this book: Who is this book for? ……続きを見る