Sales & Selling 95

In 2010 Ronnie Lessem and Alexander Schieffer published their seminal work on Integral Research and Innovation, whereby they identified the four R’s; relational and renewal, reason and realization b……続きを見る

CSR is a fragile concept if conceived only at the organizational level or driven only by leadership will. Many writers deal with aspects of social responsibility, but most deal with it as this kind ……続きを見る

Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’M……続きを見る

Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation’s strategic aims and goals centre on the delivery of excellent servi……続きを見る

Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. E……続きを見る

While we have become increasingly vulnerable to the ebb and flow of global finance, most of us know very little about it. This book focuses on the role of technology in global finance and reflects o……続きを見る

Many observers propose the exclusion of all religious related aspects from organizational life, others promote a more tolerant approach of certain practices, symbols and ceremonies, and few commenta……続きを見る

Fraud, corruption and bribery in and around public services have become an increasing concern in recent years. The reported level of fraud and corruption affecting the public sector has remained una……続きを見る

In this follow-up to You Can't Win a Fight with Your Boss, Tom Markert returns to provide clever, timeless advice on how to offer exceptional service. The most important rule? You can't win a fight……続きを見る

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the……続きを見る

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Br……続きを見る

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitab……続きを見る

A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most……続きを見る

This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to: Outsell by getting a……続きを見る

Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall re……続きを見る

There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportu……続きを見る

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. ……続きを見る

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Insid……続きを見る

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes……続きを見る

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like T……続きを見る

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, b……続きを見る

If you want to "arrange" it so you never worry about getting clients for your business... (even when the economy is tanking)... then this book by one of America's top marketing leaders shows you exa……続きを見る

You could do nothing less simple than use your local celebrity status to skyrocket your business! But are you not the celebrity type? Doesn't matter. Hardly any business-boosting technique is simple……続きを見る

Two experts who have summited the tallest mountains on each of the seven continentsーand scaled the highest peaks in corporate salesーexamine what it takes to achieve sales success, drawing on the t……続きを見る

Smart Green Cities: is a comprehensive overview of what global cities are doing to become sustainable. Woodrow W. Clark II and Grant Cooke have produced a book that is both practical and visionary. ……続きを見る

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you……続きを見る

The days of brand activation are nearing an end. The future lies in customer activation. The concept of ‘brand activation’ has become an overused buzzword in the sales and marketing world. The term ……続きを見る

Step-By-Step Blueprint Reveals How To Harness The Power Of Streaming Video And Periscope To Get Hordes Of Targeted Traffic! Live video streaming just might be the next ‘big thing’ in the world of di……続きを見る

Das Buch bietet eine konkrete Anleitung für Unternehmen, wie sie ein Dienstleistungsgeschäft aufbauen und steuern können. Es ist in sieben Handlungsfelder unterteilt. Grundlage sind die Erfahrungen ……続きを見る

Kurzbeschreibung SEO FÜR EINSTEIGER - Suchmaschinenoptimierung leicht gemacht! Sie wollen Interessenten und Neukunden über das Internet gewinnen? Dann sind Sie hier genau richtig! Hiermit können Sie……続きを見る