Sales & Selling 95

The essays in this volume examine the emergence of the concept of corporate social responsibility, and the uses that have been made of the language of corporate responsibility to explore the busines……続きを見る

The world struggles with increasing threats to global sustainability, caused by population growth, overuse of fresh water resources, depletion of biodiversity, and reliance on non-renewable energy s……続きを見る

The ability to build and also maintain a world class logistics and distribution network is an essential ingredient in the success of the world's leading businesses, but keeping pace with changes in ……続きを見る

The original Bid Manager's Handbook continues to provide an invaluable resource in the battle to win new business. Winning significant business on the right terms is an increasingly complex, challen……続きを見る

Over the last decade the question of the relationship between organizations and society has been subject to much debate, often of a critical nature. The decade has seen protests concerning the actio……続きを見る

Supply chain performance will be a key indicator of overall corporate success into the next century. This book, edited by logistics and supply chain expert John Gattorna, and with international cont……続きを見る

Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido……続きを見る

Despite increasing academic interest in both the study of masculinity and the history of consumption, there are still few published studies that bring together both concerns. By investigating the ch……続きを見る

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to expl……続きを見る

Fact: Barings was an excellent company, with professional managers. Their careers were devastated by fraud. How many other managers are now in the same position without knowing it? Fact: The average……続きを見る

Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Jani……続きを見る

Political realists are accustomed to argue that ethical considerations have no place in public affairs. This is always a debatable view: realism habitually employs a crude utilitarian morality rathe……続きを見る

It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities,……続きを見る

How relevant is ethics to project management? The book - which aims to demystify the field of ethics for project managers and managers in general - takes both a critical and a practical look at proj……続きを見る

The 2008/9 crisis in global commercial debt markets exposed glaring deficiencies in corporate and regulatory operational and strategic risk management systems. This collection provides an overview o……続きを見る

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation a……続きを見る

Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough ……続きを見る

A practical and realistic guide for both external and internal service providers in an aviation context to implementing an effective way to control the service quality as perceived by their customer……続きを見る

Traditionally, industry has been accused of sacrificing sustainable development in the pursuit of short-term profit. Yet today, under the banner of Corporate Environmental Responsibility (CER), a gr……続きを見る

Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophi……続きを見る

The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like the worldwide subprime crisis, SEPA an……続きを見る

Projects have always been essentially human endeavours. Large modern projects are generally highly complex, fraught with technical difficulties and supported by diverse, often apparently conflicted ……続きを見る

How to gain the winning edge on your competition, 'even' in tough times We have encountered 'tough times' in the past and are currently working through another series of challenges on a global level……続きを見る

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more powerーmore information, more at stake, and more control over the sales processーthan any time……続きを見る

Stop Competing on Price is a differentiation manual to sell with dignity at fair prices. To extract the value your business generates. Many companies don't differentiate; and even if they do, fail a……続きを見る

Ultimately, the measurement and review of your value to your firm, as a sales person, is directly tied to your creative ability to sell. Your leadership team will look at your sales volume at any pa……続きを見る

Are you struggling to attain massive results in your life/business? Are you tired of having mediocre results only to see others achieve top performance status? No matter what your definition of succ……続きを見る

Ready to take your career to the next level? Find out everything you need to know about networking with this practical guide. No matter how difficult it may seem at first, successful networking is w……続きを見る

Ready to take your business to the next level? Find out everything you need to know about delivering and receiving constructive feedback with this practical guide. Most of us find it difficult to de……続きを見る

Are you a woman frustrated with her financial situation? Do you feel like you don't have enough time to pursue your career and also support your family? Are you looking for a rewarding work experien……続きを見る