Sales & Selling 92

Children in poor countries are subjected to exploitation characterized by low wages and long hours of work, as well as by unclean, unhygienic and unsafe working and living conditions, and, more impo……続きを見る

Conceptos como imagen e identidad, reputación o responsabilidad social corporativa giran hace tiempo alrededor de las organizaciones y empresas que han integrado la comunicación como una de sus prin……続きを見る

If you are selling a service in America and are not yet a millionaire it had better be 1) because you have only been in business a short time, or 2) you expect a maiden aunt to leave you a bundle. T……続きを見る

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to……続きを見る

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to……続きを見る

In today’s volatile world sales professionals must know how to build trust in their company, their products and ultimately themselves in order to win the business. In this Authority Guide, sales coa……続きを見る

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to……続きを見る

Dieses Buch beschreibt, wie sich Handelsvertretungen erfolgreich aufstellen können, um fortlaufend rentabel zu sein, zielführend zu networken und zusätzlich neue Marktfelder zu erschließen. Mit dies……続きを見る

WHAT’S THE KEY TO SALES SUCCESS? BOLDNESS. "Jeff Shore shows how to gain the essential confidence that is the first step to a great sales career." -- Neil Rackham, bestselling author of SPIN Selling……続きを見る

From the creators of SPIN Selling®--a groundbreaking strategy for selling at a premium price every time. Do you frequently discount to win business? Do your customers ignore the differentiators you ……続きを見る

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book “Fast, fun and immensely practical.” ーJOE SULLIVAN, Founder, Flextronics “Move over Neil Strauss and game theory. Pitch Anything ……続きを見る

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and se……続きを見る

The Web has changed the game for your customersー and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relation……続きを見る

Building on his classic guide Winning Body Language, master communications expert Mark Bowden reveals essential nonverbal strategies that help win sales Whether calling on a potential client for the……続きを見る

The breakthrough process used by more than 500,000 sales professionals worldwide! The Solution Selling Fieldbook helps you integrate the plan's nuts-and-bolts techniques into your own day-to-day pr……続きを見る

THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENT The long-awaited sequel to Solution Selling, one of history's most popular selling guides N……続きを見る

YOU CAN COMPETE WITH THE BIG-BOX STORES! Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick an……続きを見る

The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The Three Value Conversations provides the tools and methods you need to differentiate ……続きを見る

The World's Greatest Salesman Reveals the Techniques of His Astounding Success This newest book from sales phenomenon JOE GIRARD--The 13 Essential Rules of Selling--provides all the ammunition you n……続きを見る

Paul Falcone, dünyaca ünlü bir insan kaynakları uzmanı, performans yöneticisi ve liderlik danışmanı; yıllar içinde tecrübe ettiği ve uyguladığı tavsiyelerini Kendini Keşfet Hedefe Ulaş'ta bir araya ……続きを見る

Modern marka anlayışının babasından teori ve pratik düzeyindeki son gelişmeler bu kitapta!"-Philip Kotler-"Hiç kimse marka stratejisini David Aaker'den daha iyi bilemez. Aaker markalamanın tüm temel……続きを見る

Marka Hikâyeleri pazarlama ve markalama olgularının olgunlaşıp geliştiği Batı dünyasının temel argümanlarından kopup, ışığın yükseldiği yere bakıyor. Doğu toplumlarında ortaya çıkan yeni pazarları k……続きを見る

"Fiyatlandırma, düşündüğünüzden daha zengin bir alan. Karşılaştığınız bir pazarlama hilesi, Poundstone'un kitabında okuduğunuz bir şeyi hatırlattığı zaman yüzünüzde oluşan tebessüm? Paha biçilemez. ……続きを見る

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is v……続きを見る

First published in 1993, this book traces and analyses the changing policies of American offshore oil companies concerning the exploration and development of the Outer Continental Shelf in the perio……続きを見る

In the increasing number of heavily projectized organizations, sustainable, commercial performance depends on their ability to measure and develop the performance of project management. This involve……続きを見る

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to antici……続きを見る

Dieses Buch zeigt anhand eines Best-Practice-Beispiels auf, wie eine Marke mit Dienstleistungspartnern systematisch entwickelt und mit entsprechenden Marketingaktivitäten konsequent weitergeführt wi……続きを見る

Dieses Buch erklärt, wie Zeitungshäuser im medialen Konkurrenzkampf um Leser und Werbebudgets nachhaltig überleben können: mit Mut und radikalem Vereinfachungswillen. Der Autor fordert Zeitungsmache……続きを見る

With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction ……続きを見る