Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategi……続きを見る
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverag……続きを見る
Master the hottest technology around to drive marketing success
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of of……続きを見る
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
In their acclaimed bestseller The……続きを見る
著者：Min Ding, Jie Xu
出版社： Taylor and Francis
発売日： 2014年08月07日
As business becomes increasingly globalized and China establishes its growing role in the international business environment, developing an understanding of the complex culture is important to anyon……続きを見る
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson……続きを見る
One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab.” You don’t have to be outgoing to be successful at networking. You d……続きを見る
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collec……続きを見る
Time is limited. Attention is scarce. Are you engaging your customers?
Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something ……続きを見る
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing r……続きを見る
出版社： Springer International Publishing
発売日： 2017年09月27日
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring c……続きを見る
Supera l'esame di certificazione Salesforce! Una guida completa con domande pratiche realistiche
Vuoi migliorare la tua carriera nella forza vendita attraverso le certificazioni?
Vorresti diventare……続きを見る
Flora Delaney, retail expert and consultant helps retailers across the globe fix their operations. And she says retail success comes from just 7 Timeless Principles.
Each chapter dives into real-wor……続きを見る
The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment
"People make buying decisions emotionally and……続きを見る
Get up to lightning speed with this fully updated, bestselling guide to using Salesforce.com!
Salesforce.com For Dummies, 7th Edition gives you an edge in building relationships and managing your co……続きを見る
★★★★★LEARNING STARTS WITH VIEWING THE WORLD DIFFERENTLY.★★★★★
Knowledge flow- A mobile learning platform provides Apps and Books.
Knowledge flow provides learning book of Supply Chain Management. Th……続きを見る
Grab the top spot in your industry by seizing the power of IoT
Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love m……続きを見る
Sales is a skill just like any other, which anyone can learn and master--including the introvert who is more comfortable alone than in the sales field. As with any type of success, it’s all about le……続きを見る
著者：Donal Daly
出版社： Oak Tree Press
発売日： 2017年11月03日
Digital Sales Transformation is about selling in a digitally transformed world. It changes how you sell and engage with your customer. Defining a Digital Sales Transformation blueprint to guide sale……続きを見る
A proven prescription for effective communication that will empower health professionals to deliver the highest quality careーfrom the Academy of Communication in Healthcare
Research shows that noth……続きを見る
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they p……続きを見る
Proven customer engagement approaches for winning in the most important moments driving profitability and growthーcustomer retention and expansion
Industry analysts report that up 70-80% of business……続きを見る
The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field.
Great customer service may be today's most essential c……続きを見る
Der zweite Band des zweiteiligen essentials gibt Handlungsempfehlungen zur Kundeneinbindung innerhalb des Innovationsprozesses. Der Schwerpunkt liegt dabei auf dem Vergleich und der richtigen Auswah……続きを見る
With customer loyalty weighing in as the most valued commodity in the workplace today, we'd all like to know how to create lasting emotional connections to keep clients personally satisfied and eage……続きを見る
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into busines……続きを見る
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat d……続きを見る
