The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment
"People make buying decisions emotionally and……続きを見る
著者:John Selby
出版社: Red Wheel Weiser
発売日: 2007年01月30日
With customer loyalty weighing in as the most valued commodity in the workplace today, we'd all like to know how to create lasting emotional connections to keep clients personally satisfied and eage……続きを見る
Grab the top spot in your industry by seizing the power of IoT
Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love m……続きを見る
Over the past ten years there has been a massive growth in call centres worldwide. These centres are said to represent the most dynamic growth area in white-collar employment internationally since t……続きを見る
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are……続きを見る
著者:Joey Coleman
出版社: Penguin Publishing Group
発売日: 2018年04月03日
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.
Coleman's theory of building ……続きを見る
Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't brea……続きを見る
From the thought leaders at Boston Consulting Group come lessons on how leading health systems around the world are delivering patient-centered, value-based care by focusing on the health outcomes t……続きを見る
The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer Success
The Customer Success Manager has become a critical a……続きを見る
Set yourself apart in the business world with these useful phrases, expressions and idioms.
Have more confidence when speaking English at a meeting with clients, during a presentation or business lu……続きを見る
著者:Tiffani Bova
出版社: Penguin Publishing Group
発売日: 2023年06月06日
**A Wall Street Journal Bestseller!
From the bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth**
In the war ……続きを見る
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る
著者:Neil Hoyne
出版社: Penguin Publishing Group
発売日: 2022年02月22日
When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first b……続きを見る
"A tactical primer for any business embarking on the critical work of actively building community."ーSeth Godin, Author, This is Marketing
"This book perfectly marries the psychology of communities,……続きを見る
Build strong connections to accelerate sales results
In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thom……続きを見る
Most salespeople work hard to become proficient in reaching the frontline managers in their markets. However, a salesperson who wishes to achieve long-lasting success with a client will learn how to……続きを見る
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
In their acclaimed bestseller The……続きを見る
***2019 AXIOM BUSINESS BOOK AWARD WINNER
Featured in* Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according ……続きを見る
The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.
Packed with tested strategies and anecdotes, New Sales. Simplif……続きを見る
Copywriting For Beginners (No Experience Required!)
Are You Ready To Master The Art Of Copywriting? If So You’ve Come To The Right Place!
Copywriting in my eyes is literally an art, and the ‘Picasso……続きを見る
From the “godfather of content marketing”ーthis completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3
When Epic ……続きを見る
Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategi……続きを見る
A Most Highly-Rated Sales Books of All Time (HubSpot)
A Best Introvert Book of All Time (BookAuthority)
Success lies in leveraging your strengths, not changing who you are.
Sales is a skill just lik……続きを見る
One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab.” You don’t have to be outgoing to be successful at networking. You d……続きを見る
Master the hottest technology around to drive marketing success
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of of……続きを見る
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson……続きを見る
著者:Adrian Payne
出版社: Taylor & Francis
発売日: 2012年07月26日
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key ……続きを見る
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat d……続きを見る