Why should I do business with you… and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing cus……続きを見る
Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of ……続きを見る
A diferencia de otros temas, dominar el arte de la atención y del servicio al cliente no da por sí solo después de leer un libro o al asistir a un curso de capacitación.
Es algo que ocurre entre per……続きを見る
This book is in the Enterprise certification series which means it is a hands-on guide with practical instruction, examples and all the information you will need to be successful in the exam, as wel……続きを見る
Praise for Take Their Breath Away
"Are you bored? We're so spoiled that when something is merely good enough, we just walk away. Chip and John explain that the surefire method for growth and custome……続きを見る
As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel r……続きを見る
Information is power - you know that. But, how do you research the best Customer Service strategies, without spending too much of your time (and money) on it? The average person earns $ 1100 per wee……続きを見る
著者:David Lee King
出版社: Information Today, Inc.
発売日: 2013年10月01日
Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketin……続きを見る
The issue of performance measurement in the leisure industry is increasingly important, from both theoretical (academic) and applied (practitioner) perspectives. Managers need accurate indications o……続きを見る
A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing!
“They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more,……続きを見る
著者:Tom Martin
出版社: Pearson Education
発売日: 2013年09月24日
Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!
Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts m……続きを見る
For nearly four decades, J. D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. Their annual aw……続きを見る
“Champy’s engaging prose, fascinating success stories, penetrating reflections, and provocative challenges to the status quo capture your full attention from the first page to the last and leave you……続きを見る
Customers love it when employees are ENGAGED to deliver an experience. However, it doesn’t come easy for most companies. The level to which your workforce is ENGAGED also has a significant impact ev……続きを見る
12 Principles of Quality Service is about a brilliantly simple way American companies can compete successfully for customers in a global market. Common sense, fair play, and the latest and shrewdest……続きを見る
著者:Neale Martin
出版社: Pearson Education
発売日: 2009年11月25日
Habit begins with a revolutionary premise–95% of human behavior is controlled by the unconscious mind. This fact exposes the central flaw in marketing theory, market research, and a preponderance of……続きを見る
How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive cu……続きを見る
Call centers have been the human crossing point for years in several areas including order-taking, catalog sales, post-sale service, and telephone solicitation. With the booming of e-commerce, call ……続きを見る
著者:Diana Derval
出版社: Springer Berlin Heidelberg
発売日: 2016年03月08日
Berry-AMA Book Prize FINALIST 2011!
“The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.
The Berry-AMA Book Prize is aw……続きを見る
“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have……続きを見る
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential impli……続きを見る
This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing Sales Professionals provides readers with specific details and illustrates how to p……続きを見る
"Succeeding with Difficult Customers" is for anyone who is in contact with customers on a regular basis: clerks, sales personnel, customer service representatives, phone service representatives, man……続きを見る
The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U……続きを見る
著者:Alain Guillemain
出版社: Philia Capital Management LLC
発売日: 2013年03月20日
People have commented that Customer Delight sounds like a tasty treat, and indeed this book hits a sweet spot when it comes to business literature. Great care has been taken to ensure this book is e……続きを見る
Customers are interested in products and services that fulfill their needs and wants. If a customer doesn't have a perceived need or want then it is unlikely that they will buy. As an experienced sa……続きを見る
著者:Dianna Booher
出版社: Kaplan. Reprinted by Booher Research Institute
発売日: 2013年05月08日
Are you one of the 16 million Americans working as a sales professional? Are you a small business owner, consultant, doctor, lawyer, or other business professional who must sell your services and pr……続きを見る
Customers demystified! How you can move them to buy...buy more...and keep on buying!
The truth about what customers really want, think, and feel
The truth about keeping current customers happy–and ……続きを見る
Tips on making your call center a genuine profit center
In North America, call centers are a $13 billion business, employing 4 million people. For managers in charge of a call center operation, this……続きを見る
著者:Paul M. Rand
出版社: McGraw Hill LLC
発売日: 2013年10月04日
Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth
Highly Recommended shows the impact of customer recommendations on businesses--transforming how p……続きを見る