Public Relations 43

Protect Your Influence! The goal of this ebook is to empower you, as content creators, to feel justified when seeking terms in an agreement that are in your best interest. It is very easy for conten……続きを見る

This book equips readersーboth students and communication practitionersーwith the theoretical understanding and practical skills they need to support nonprofit and for-profit organizations to create……続きを見る

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key considerations for com……続きを見る

millions of social media followersmillions of social media followers: Unusual Strategies for Gaining a Genuine and Engaged Audience on Social Media In this book, we will take you through deep into t……続きを見る

Technological developments and globalization have not only propelled societal progress, but they have also ushered in significant challenges and risks that continually demand responses and adaptabil……続きを見る

Communications are complicated and interesting issue. The communication depends on our perceptions, way of thinking, etc. Therefore, sometimes we can make mistakes that we do not recognise them as m……続きを見る

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic to……続きを見る

Building a Thriving Brand: New Principles for Personal and Business Success In today's era, many individuals are successfully establishing prosperous businesses based on their personal brands. Howev……続きを見る

Unlock the secrets of becoming a global industry leader, powerhouse pioneer and trusted expert with this deep dive into the impactful world of public relations. This compelling book will guide you t……続きを見る

Become a PR expert by building on your knowledge of the public relations industry with this powerful companion glossary to The Powerful Publicity Prescription! You'll learn how to define and harness……続きを見る

Unlock the full potential of AI to elevate your social media presence with "ChatGPT 4.0 for Social Media: A Step-by-Step Guide to Mastering Engagement and Content Creation." This comprehensive guide……続きを見る

The foolproof guide to damage control from the "masters of disaster" Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-o……続きを見る

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching ex……続きを見る

Be ready for every communications challenge ahead with the Communications Golden Hour® approach. By focusing on what must be done in any situation, you can confidently address every new crisis or op……続きを見る

Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit……続きを見る

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring ……続きを見る

This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory and practice in Europe. Placing the rapidly developing field of risk and crisis ……続きを見る

Dieses Buch bietet eine Einführung in die Produktion digitaler Medieninhalte im einundzwanzigsten Jahrhundert. Dabei werden die Inhalte aus den Berufsfeldern Journalismus, Öffentlichkeitsarbeit und ……続きを見る

Mit seinen Beiträgen wendet sich der Band bewusst gegen Mainstream-Positionen in Wissenschaft und Praxis rund um Public Relations. Die teilweise essayistische Form der Beiträge wurde bewusst gewählt……続きを見る

Unlock the secrets to effective public relations with “Strategic Planning: A Guide for Business Owners in Public Relations Campaigns.” This comprehensive guide is tailored for business owners who ai……続きを見る

A first of its kind, this annotated bibliography provides an overview of the development of public relations research in the Canadian context. A valuable resource for researchers, students or practi……続きを見る

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professi……続きを見る

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of str……続きを見る

Laying out management and safety procedures that reduce injuries and the aggravation that follows, this book covers hiring, training, and managing employees with injury avoidance in mind. The author……続きを見る

Hauskin ja hyödyllisin viestintäopas, jonka olet koskaan saanut käsiisi. Tämä kirja tarjoaa henkilökohtaisen viestintäkonsultin, tehokkaita valmiita viestejä ja työkaluja viestinnälliseen ajatteluun……続きを見る

The European Union came to be an important international actor and the new home of the Europeans. This led to a high interest in knowing and understanding the impact of the EU on the daily lives of ……続きを見る

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and so……続きを見る

Get ready to become an in-demand podcast guest! In this game-changing guide, media veteran and podcasting coach Christine Blosdale reveals the insider secrets to landing coveted podcast guest spots ……続きを見る

Learn the personal branding skills that help leaders build authority, influence, and credibility in their business and life. Do you want to learn how good leaders become great communicators, remarka……続きを見る

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary ……続きを見る