Public Relations 43

Parler en public est un problème très courant chez les gens, et cette difficulté peut interférer et endommager la carrière de n'importe quel professionnel ; même les plus compétents, après tout, bie……続きを見る

Hablar en público es un problema muy común entre las personas, y esta dificultad puede interferir y perjudicar la carrera de cualquier profesional; incluso el más competente, al fin y al cabo, comun……続きを見る

Das Sprechen in der Öffentlichkeit ist ein weit verbreitetes Problem, und diese Schwierigkeit kann die Karriere eines jeden Berufstätigen beeinträchtigen und schädigen; schließlich ist eine gute Kom……続きを見る

This book is the first on the history of Chinese public relations, and has been selected as one of the “40 representative books for 40 years of public relations in China” by the Public Relations Soc……続きを見る

Social media is a very powerful tool for promoting any product including your book. Very book has its own audience on social media, the more strategic you are in finding your audience, the more sale……続きを見る

Este eBook muestra temas de mucha importancia sobre la publicidad, donde se enfatizan los beneficios más no las características, tocará sus botones emocionales, incorporando pruebas y credibilidad, ……続きを見る

Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment. Written by……続きを見る

Take the leap into an adventure in presenting outside of the box. This handbook will come in handy. It will, if you use it, be an invaluable asset to stirring up your creative juices. Not only will ……続きを見る

Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while soci……続きを見る

Jane Savidge is widely credited as being the main instigator of the Britpop music movement that swept the UK in the mid-1990s. Savidge was co-founder and head of legendary public relations company S……続きを見る

Una de las mal llamadas habilidades blandas más valoradas en el mundo es, sin ninguna duda, la de Hablar en Público. Y digo “mal llamada habilidad blanda” porque este calificativo provoca que muchas……続きを見る

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Respo……続きを見る

On occasion, organizations are finding it difficult to establish a good structure and dimensions for their marketing strategies in B2B marketing. They may also find it problematic to acquire new ski……続きを見る

¿Te imaginas cuánto valor tiene en la actualidad poder generar en los demás esa percepción de ser confiable y creíble, y que cuando te nombren te asocien con eso, como si fuera un sinónimo? Este es ……続きを見る

Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisationーthe greatest environmental and economic challenges of our timesーare prompt……続きを見る

Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and ……続きを見る

Are you looking for ways to unlock your inner potential? Are there people in your vicinity who you really envy? Are you looking for knowledge on how to be the best version of yourself? A HIGH-PERFOR……続きを見る

Dokumentarische Filme aller Genres in TV, Kino und Netz entfalten ihre informative Kraft erst dann, wenn sie dramaturgisch als Erzählungen strukturiert sind, nicht als Aufzählungen. Sie müssen die E……続きを見る

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations ……続きを見る

This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies. T……続きを見る

Every organization is vulnerable to a crisis. From accidents or rogue bloggers, to product recalls or community relations challenges, crises can occur in many forms. Quick, well-thought out action, ……続きを見る

This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations. Drawing on Georg Simmel’s theorisation of how secrecy produces a ‘s……続きを見る

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an ind……続きを見る

The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers ……続きを見る

This book provides an introduction to digital media content production in the twenty-first century. It explores the kinds of content production that are undertaken in professions that include journa……続きを見る

Die Zusammenfassung von Geh nie alleine essen! und andere Geheimnisse rund um Networking und Erfolg erklärt die Schritte, die er unternimmt, und die Art und Weise, wie er denkt, um die große Anzahl ……続きを見る

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public……続きを見る

"Mastering Crisis Communication with ChatGPT: A Practical Guide" covers key strategies for utilizing the AI's technical writing and summarizing skills to generate fictive crisis scenarios, reactive ……続きを見る

A Wall Street Journal Bestseller Pfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change. A global pa……続きを見る

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a compl……続きを見る