Beyond Reductionism: Gateways for Learning and Change takes a critical look at organizational learning and change management from a leadership perspective in late 20th century organizations. The aut……続きを見る
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion
A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined ma……続きを見る
Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the perfect soul mate, the leading medical ……続きを見る
“Clear, creative, compelling . . . This book is a must read for anybody who wants to power their business through high-octane referrals.” ーKen Samuelson, Principle, The Morehead Group
Every busines……続きを見る
Real estate development can be an intimidating and complex field to navigate, but with the right guidance and knowledge, anyone can become a successful commercial real estate developer. In "Real Est……続きを見る
Harness the power of public relations and discover how you can secure meaningful press for your organization.
It can be difficult to publicize a company or a product without formal training, yet it'……続きを見る
出版社： Springer International Publishing
発売日： 2023年08月20日
This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the pr……続きを見る
Dieses Buch erläutert die riskante und subtile Strategie des Demarketings. Dabei wird Nachfrage nicht stimuliert, sondern durch verschiedene Maßnahmen gezielt reduziert oder umgelenkt. Die Beweggrün……続きを見る
Podcasten is een uiterst relevante en waardevolle tool geworden voor ondernemers in de moderne zakenwereld. Het biedt tal van voordelen en kansen die kunnen bijdragen aan het succes en de groei van ……続きを見る
"Investing Demystified" is an accessible and comprehensive beginner's guide designed to empower readers with the knowledge and strategies needed to navigate the world of investing and build long-ter……続きを見る
In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a mor……続きを見る
Wenn von Nachrichtenauswahl und Thematisierungsfunktion der Medien die Rede ist, fällt schnell das Fachwort Agenda-Setting. Der gegenteilige Begriff, das Agenda-Cutting, ist dagegen viel seltener Ge……続きを見る
This book emphasizes the importance of effective communication and motivation to inspire positive change. Encouraging others to see the benefits of a shift in perspective or behavior is crucial in a……続きを見る
Propaganda y publicidad son palabras que utilizamos a menudo, pero no siempre significan lo mismo. El propósito de este ensayo es conocer su evolución y actual significado, pero también hacer refere……続きを見る
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must reac……続きを見る
"Identifying Undesirable Traits and Behaviors in Customer Service"
In any business, interactions matter, and how you engage with customers can make or break your success. Discover the transformative……続きを見る
To all the intrepid entrepreneurs out there, this book is dedicated to you. Your unyielding commitment to pursuing your aspirations, despite the impediments that may arise, is a true testament to yo……続きを見る
The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media……続きを見る
Today, CEOs function increasingly as social activists, often pursuing socio-political causes which fall outside of their usual pursuit of the corporate or financial bottom line. Based on a series of……続きを見る
Wenn sie die Silber Farben Dose auf den Cover Bild sehen denken Sie wohl an Fisch. Aber warum denken Sie daran, den die Dose ist Leer. Es gibt auch Fleisch oder Fertig Gerichte wie Ravioli oder soga……続きを見る
În acest volum plin de haz și extrem de practic, scriitorul și vorbitorul profesionist Scott Berkun ne dezvăluie tehnicile folosite de marii oratori și ne arată cum oricine le poate utiliza pentru a……続きを見る
Din 2001, de la preluarea TED, Chris Anderson ne-a demonstrat că discursurile scurte și atent concepute pot fi cheia care descătușează empatia, stârnește entuziasmul, împărtășește informația și prom……続きを見る
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must reac……続きを見る
Introducing "Revolutionary Sales Synergy: Unveiling Untapped Strategies for Market Mastery" – a transformative guide that breathes new life into the world of sales. This isn't just another sales boo……続きを見る
The pandemic, the war in Ukraine and the increasing pace and impact of climate change have brought significant new challenges to leaders of nations, organizations, and professions. These events have……続きを見る
Está dirigido a todo empresario en latinoamerica que esté considerando internacionalizar su empresa, hacer negocios y/o residir en los Estados Unidos. La gran riqueza del libro, es que cada uno de s……続きを見る
Dieses essential richtet sich an Verantwortliche für Pressearbeit, die ihre Themen optimal in den Medien platzieren wollen. Und es richtet sich an alle, die verstehen wollen, wie Nachrichten entsteh……続きを見る
**Business Book Awards 2024 Finalist**
'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-a……続きを見る
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application……続きを見る
