Public Relations 44

The visual economy is here and we are all broadcasters now! In today’s fast-paced world of constant media, moving images and digital presence, broadcasting is no longer the preserve of the privilege……続きを見る

Welcome to the world of ChatGPT, the forefront of an extraordinary revolution in conversational AI. Get ready to witness the emergence of a technology that transcends traditional boundaries and offe……続きを見る

A must-read for all managers, leaders, and change agents, Performance Hubs: Engaging Teams in Focused Continuous Improvement supplies a proven system for engagement that allows teams to use their ow……続きを見る

Publicado originalmente em 1988, este livro, agora revisto e atualizado, se tornou referência para estudos e pesquisas sobre a atuação de Mário de Andrade à frente do Departamento de Cultura e sobre……続きを見る

Наталия Франкель, известный эксперт в организации и проведении открытых событий, уверена, что в ивентах очень важны нюансы. На многих событиях – маленьких и больших, закрытых и открытых, платных и б……続きを見る

Что такое избирательная кампания? Это последовательность агитационных действий, влияющих на представления, стереотипы и политические взгляды избирателей с целью сформировать общественное мнение и до……続きを見る

Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history. Drawing on examples from a ran……続きを見る

Unlock the future of your business with Online Success: Unlocking the Secrets to Online Marketing Excellence. This isn't just another book on marketingーit's your ultimate guide to thriving in the d……続きを見る

Este libro es una guía para todo candidato, miembro de un equipo de campaña, dirigente partidista o cualquier ciudadano que quiera construir campañas políticas exitosas y con un impacto positivo en ……続きを見る

In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent e……続きを見る

"The 12 Laws of Brand Resonance" is a comprehensive book for entrepreneurs and marketing professionals who want to create powerful and enduring brands. This book breaks down the essential principles……続きを見る

Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatil……続きを見る

This book analyzes crisis communication in Asia, focusing on how culture (broadly defined) plays a central role in the way a crisis develops and is resolved. Using the case study method, this book o……続きを見る

The establishment of a good reputation often takes many years, but it can also be permanently destroyed in just a few minutes. The aim of this research is to identify and prioritize factors that det……続きを見る

This book introduces the concept of the Picnic Society – a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circle’……続きを見る

A first-of-its-kind look at the outrage gripping organizations worldwideーand how leaders can respond to it. Outrage is everywhereーon the left and on the rightーand many companies have found themse……続きを見る

This volume centers on the relationship between media and crisis communication, the need to address which has only been heightened by the recent experience of COVID-19 and the needs for public healt……続きを見る

The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication. Now in a fully revised and updated second edition, it ……続きを見る

Book title: Closing the Deal: Techniques for Winning Sales Conversations The ultimate guide for anyone looking to master the art of closing in sales. Whether you're a seasoned professional or new to……続きを見る

Opi helppo tapa rakentaa vaikuttava esitys. Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viesti……続きを見る

Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI). The book describ……続きを見る

How to make your company unmissable! Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. C……続きを見る

Netzwerken funktioniert heute nicht mehr ohne Plattformen wie LinkedIn oder Xing. Doch leider werden viele der angelegten Accounts nur sporadisch bis gar nicht gepflegt. Personal-Branding-Expertin C……続きを見る

Need a new start? I've been there. During my forty-two years as a sales representative, I changed industries three times. Then, when I found an industry I could stay in for a while, I developed a vo……続きを見る

Don't let fear hold you back any longer! In a world filled with uncertainty and challenges, mastering fear and anxiety is essential for leading a fulfilling and empowered life. This book, Mastering ……続きを見る

It doesn't matter who you are or what business you're in, you are never far from a crisis. Edward Segal has profiled over 700 crises in his popular column on Forbes.com since 2020, from those affect……続きを見る

WINNER: Goody Business Book Award 2024 - Marketing - Communications and PR Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silen……続きを見る

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations thr……続きを見る

Quanto sarebbe bello lavorare ogni giorno in un ambiente sano e gratificante dove le connessioni sono profonde e i team affiatati? Non è forse questo il desiderio di ciascuno di noi? In un mondo sem……続きを見る

B Bienvenue sur la page de vente du livre "Master of Words : Advanced Copywriting and Storytelling Manual". Si vous cherchez à maîtriser l'art du copywriting et du storytelling et à devenir un maîtr……続きを見る