Personalization has moved from a marketing ambition to a business necessity. In this completely updated AI Edition of the bestseller Hello $Firstname, Rasmus Houlind and Frans Riemersma show how Gen……続きを見る
The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About……続きを見る
Note: This is the version of Hello $FirstName that is primarily built on Swedish case studies!
The title of this book Hello $FirstName is a reference to what could very well be the most common examp……続きを見る
The title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation of often used in an email or a ……続きを見る
Note: This is the version of Hello $FirstName that is primarily built on Norwegian case studies!
The title of this book Hello $FirstName is a reference to what could very well be the most common exa……続きを見る
Da hun vendte sig om for at låse efter sig, bemærkede hun ikke den mystiske sorte bil med tonede ruder, der i samme øjeblik kørte forbi ude på vejen foran parkeringspladsen. Det var en gammeldags ru……続きを見る