Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based ……続きを見る
著者:Jacqueline Deval
出版社: Penguin Publishing Group
発売日: 2008年07月01日
For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded.
This indispensable guide from a book publicity insider offers……続きを見る
Great things don't happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surpri……続きを見る
Quels sont les outils d'évaluation mis à disposition pour étudier la relation entre les clients et l'entreprise ?
L'étude de la relation client est un enjeu majeur au sein de toutes les entreprises.……続きを見る
WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category
WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition)
Make sense of content……続きを見る
How can you reconcile your desire for impact with the need to respect others? How can you influence solutions that benefit everyone - and not just yourself? Why do you think that you are always righ……続きを見る
Als ik gelijk heb, hoe zorg ik er dan voor dat ik ook gelijk krijg? ;;;Ook verkrijgbaar als e-book ;;;Ook verkrijgbaar in de iBookstore Impact neemt je mee op verkenning van wat speelt bij impact, i……続きを見る
La reputación es algo que todos tenemos, queramos o no. En la calle tiene un alcance limitado, pero las características de la comunicación en internet facilitan que cualquier mensaje sobre nosotros ……続きを見る
It is not always possible to interview or meet people face-to-face before significant negotiations or decisions have to be made. They may be business competitors or candidates for an important leade……続きを見る
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual ……続きを見る
Master the art of communication to improve outcomes in any scenario
Simply Said is the essential handbook for business communication. Do you ever feel as though your message hasn't gotten across? Do……続きを見る
Learn what it takes to build a great business with this digital collection curated by Harvard Business Review; it contains everything you need to know about entrepreneurship, from leadership traits ……続きを見る
The best leaders know how to communicate clearly and persuasively. How do you stack up?
If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds o……続きを見る
In their first book, Ten Rules for Strategic Innovators, the authors provided a better model for executing disruptive innovation. They laid out a three-part plan for launching high-risk/high-reward ……続きを見る
This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and comm……続きを見る
Benjamin Von Seeger, an Axiom Business Book Award winner author and telecommunications industry veteran, defies the conventional logic of global business how-to guides with this fresh, enlightening,……続きを見る
El siguiente trabajo de investigación se realiza partiendo de la hipótesis de que un modelo de radio en internet1 desde la promoción cultural, puede contribuir a la formación de ciudadanía reflexiva……続きを見る
Mapping Motivation for Coaching, co-written with Bevis Moynan, is the first of a series of six books that are all linked to the author's Motivational Map toolkit. Each book builds on a different asp……続きを見る
Pyjama Profit is a guide for millennials to get started with a self-sustained online freelance practice, while developing their skills needed to succeed. The book talks about in-demand online skills……続きを見る
Employee engagement is undeniably a crucial focus point for organisations in the twenty-first century, with motivation comprising the often missing, but vital, component of the developmental mix. Ma……続きを見る
Miként tegyük termékünket egyúttal vonzó üggyé is? Miért előnyös a márkaépítés szempontjából, ha átláthatóvá tesszük a cégünket? Hogyan vonjuk be vevőinket a történetünkbe? Ebben az igényesen összeá……続きを見る
Desde el título, el autor, consultor en la materia y emprendedor él mismo, nos advierte que la moda de emprender no es para todos.
No basta la confluencia de raras habilidades, ni tampoco es la pers……続きを見る
Become a mindful listener at work.
Listening is a critical skill that leaders and managers often take for granted. By learning to listen mindfully, you can keep your employees more engaged, foster t……続きを見る
The crucial actors of a global knowledge-based economy are multinational enterprises (MNEs). MNEs depend on the embeddedness in an institutional framework; their competitive advantage depends on the……続きを見る
Perspectivas metateóricas da cultura e da comunicação, terceiro volume da coleção Faces da cultura e da comunicação organizacional, reúne uma diversidade de especialistas notáveis com o intuito de e……続きを見る
O livro traz um estudo relevante sobre discurso, argumentação e persuasão da mídia a par da análise de dois veículos jornalísticos de grande expressão nacional. Com notório embasamento teórico, a ob……続きを見る
Love it or hate it, we are all teachers. Whether walking clients through a new program, guiding an audience through a novel proposition, or helping our children to kick a soccer ball, nearly every d……続きを見る
Mapping Motivation for Leadership, co-written with Jane Thomas, is the fourth of a series of seven books that are all linked to the author’s Motivational Map toolkit. Each book builds on a different……続きを見る
著者:Anju Jain
出版社: Penguin Random House India Private Limited
発売日: 2019年08月07日
Do you feel like you never have enough time or energy to get things done?
Are you stressed and exhausted just thinking about work?
Are you getting to the point where you dread Monday mornings?
These……続きを見る
著者:Henk Jan Kamsteeg
出版社: Atlas Contact, Uitgeverij
発売日: 2019年10月17日
'Spreken met passie' leert je je eigen verhaal zo goed en effectief mogelijk over te brengen. Een must voor iedereen die moet overtuigen. In ‘Spreken met passie’ licht Henk Jan Kamsteeg uit dat niet……続きを見る