An updated version of the must-have book for SaaS sales teams, which The SaaS Sales Method defines to include Marketing, Sales, and Customer Success. Because of their very nature, SaaS companies liv……続きを見る
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.
If you read nothing else on sales, read these 10 articles. We've ……続きを見る
Time is limited. Attention is scarce. Are you engaging your customers?
Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something ……続きを見る
Using affiliate marketing is something that anyone can do extremely easily and that can potentially result in huge profits.
Affiliate marketing means that you are selling a product online that belon……続きを見る
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to domi……続きを見る
Authors, educators and successful entrepreneurs wrote this textbook with the primary goal of maximising your chance of entrepreneurial success. It is designed to encourage those wanting to start a b……続きを見る
Lovas and Holloway explore those qualities that people find likable and trustworthy and show readers how to systematically improve how others perceive them.
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The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most ……続きを見る
Le développement des PME à l’international est un important vecteur de croissance pour l’économie belge et européenne. Or, trop peu d’entre elles osent franchir le pas. Est-ce à dire que l’internati……続きを見る
Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully……続きを見る
Quels sont les outils d'évaluation mis à disposition pour étudier la relation entre les clients et l'entreprise ?
L'étude de la relation client est un enjeu majeur au sein de toutes les entreprises.……続きを見る
Coffee, as a commodity and through its global value chains, is the focus of much interest to achieve fair trade and equitable outcomes for producers, processors and consumers. It has iconic cultural……続きを見る
WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category
WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition)
Make sense of content……続きを見る
Was macht Marktangebote wertvoll für Konsumenten - diese Frage gehört zu den wichtigsten im Marketing. Bisherige Ansätze sind jedoch einseitig und fokussieren nur auf Individuum-bezogene Wert-Facett……続きを見る
Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of family,……続きを見る
How can you reconcile your desire for impact with the need to respect others? How can you influence solutions that benefit everyone - and not just yourself? Why do you think that you are always righ……続きを見る
Als ik gelijk heb, hoe zorg ik er dan voor dat ik ook gelijk krijg? ;;;Ook verkrijgbaar als e-book ;;;Ook verkrijgbaar in de iBookstore Impact neemt je mee op verkenning van wat speelt bij impact, i……続きを見る
Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of family,……続きを見る
Wie zijn die consumenten die je merk maken of kraken? En ook: waarom doen ze dat? Wie vraagt u om raad als U op zoek bent naar een lekkere wijn, nieuwe loopschoenen, een nieuwe tv, nieuwe kookpannen……続きを見る
Teams zijn zonder meer de bouwstenen van de moderne organisatie. Maar niet alle teams zijn even effectief. U leert via dit boek hoe u beter kunt inspelen op de mogelijkheden van teamwerk. Had je ooi……続きを見る
Een vernieuwende visie op cocreatie. ;;;Een keuzesysteem dat toepasbaar is op iedere situatie en in elke professionele omgeving. De werkelijkheid beweegt altijd: van verleden naar toekomst, van idee……続きを見る
Comment le secteur de l'intérim a-t-il évolué au cours des cinquante dernières années ? Comment les intérimaires et les clients appréhendent-ils le travail intérimaire ? Quelles seront les tendances……続きを見る
In INNOVATE OR DIE Jan Kriekels shows us the path to a sustainable future. After travelling through over 100 countries, with many twists and turns along the way, he presents his unique perspective o……続きを見る
著者：Jackie Huba
出版社： Empresa Activa
発売日： 2016年02月19日
Lecciones de marketing extraídas de la artista más llamativa del siglo XXI. Cómo convertir a clientes en fieles seguidores de tus productos y servicios. Pocos artistas han conseguido en tan poco tie……続きを見る
El arte y la ciencia de prever tendencias. Todos queremos saber qué es lo que sucederá en el futuro próximo y nadie más que las empresas están interesadas en conocer qué es lo que los consumidores d……続きを見る
著者：John Jantsch
出版社： Empresa Activa
発売日： 2015年04月07日
El poder de la publicidad tradicional ha decrecido, lo que realmente mueve los negocios hoy en día es el boca-oreja. La gente confía en las recomendaciones de un amigo, un colega, un profesor o una ……続きを見る
Vorteile auf einen Blick - Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert - Die besten Methoden, um hohe Marktanteile zu erreichen - Die Schwächen der Wettbewerber erkennen und……続きを見る
Territorial Development and Action Research examines the role of action research within fields such as territorial development and innovation. Most researchers analyse these fields from the outside,……続きを見る
