wired - Corporate History 1

The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside downーand suffered the consequences Louis Rossetto had no money, no home, no job. Five years ……続きを見る

NEW YORK TIMES BESTSELLER • A tale of vaulting ambitions, explosive feuds, worldly mistresses, fabulous art collections, and enormous wealthーa story of high drama in the world of high finance. • "R……続きを見る

“Blood Feud rivals A Civil Action for best non-fiction book of the past twenty years.” ー John Lescroart, New York Times bestselling author of Damage Procrit seemed like a biotech miracle, promising……続きを見る

If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all t……続きを見る

This book answers all the questions you’ve ever wanted to ask top-ranking women directors: How did they make it to the top? What do they think of their success? How does it affect their lives? It br……続きを見る

Karen Southwick’s unauthorized account provides the full story of Larry Ellison’s brilliant, controversial career. Ellison’s drive and fierce ambition created Oracle out of the dust and built it int……続きを見る

A blistering narrative account of the negligence and greed that pushed all of Wall Street into chaos and the country into a financial crisis. At the beginning of March 2008, the monetary fabric of B……続きを見る

In Pretend We’re Dead, Annalee Newitz argues that the slimy zombies and gore-soaked murderers who have stormed through American film and literature over the past century embody the violent contradic……続きを見る

Lyndall Urwick was the dominant figure in British management between the late 1920s and the early 1960s. His writings and his passion in pursuit of management as a scientific and systematic activity……続きを見る

The story behind the bitter rivalry between Apple and Google – and how an an epic battle is reshaping the way we think about technology. This book, previously published as ‘Dogfight: How Apple and G……続きを見る

In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-……続きを見る

An insightful, behind-the-scences portrait of the technology giant Apple Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs……続きを見る

For such a small state, Delaware has a fascinating aviation history. Delaware counts aircraft from the smallest, like the 1910 Delaplane, to the largest, the USAF C-5 Galaxy airlifter, among its ric……続きを見る

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how t……続きを見る

When it was published in 1982, Business Week called it a book "packed with insights that might otherwise remain hidden for years." The New York Times Book Review called it: "A thoroughly readable bo……続きを見る

Why has Chrysler been twice as profitable as GM and Ford during the 1990s even though it is a much smaller company with plants that are less efficient than Ford's? Why does Toyota continue to have s……続きを見る

“Gaming the LIBORーthat is, fixing the price of moneyーhad become just that: a game. Playing it was the price of admission to a club of men who socialized together, skied in Europe courtesy of broke……続きを見る

Reengineering has captured the imagination of managers and shareholders alike, sending corporations on journeys of radical business redesign that have already begun to transfigure global industry. Y……続きを見る

Un guide pratique et accessible pour tout comprendre de Wikipédia et de son fabuleux succès ! Fondée en 2001 par deux Américains, l’encyclopédie en ligne Wikipédia représente à l’heure actuelle un s……続きを見る

"Excellent. ... Impressive." ーFinancial Times An award-winning investigative journalist takes us inside the ten business deals that have transformed the modern world We tend to think of our world a……続きを見る

As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeysーthe compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag ……続きを見る

Find out how Wikipedia became an internet giant in just 50 minutes! With over 40 million articles in almost 300 languages and dialects, Wikipedia is the largest and most influential encyclopaedia in……続きを見る

Un modelo de enciclopedia libre que transforma el mundo de la información Este libro es una guía práctica y accesible para descubrirlo todo sobre la Wikipedia, que le aportará la información esencia……続きを見る

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and……続きを見る

Consumption of alcohol is a globally ubiquitous, often controversial activity, and business organizations in this sector are of significant social and economic relevance. This book draws on accounti……続きを見る

"The most entertaining book written on investing." ー The Seattle Times A timely and much-favored resource for Wall Street analysts and players, Reminiscences of a Stock Operator offers a compelling……続きを見る

This publication is a history of the partnership between the Asian Development Bank (ADB) and the People's Republic of China (PRC) spanning three decades. Since joining ADB in 1986, the PRC has evol……続きを見る

William Reymond nos revela en este libro los misterios de la empresa más famosa del planeta. De los verdaderos orígenes de la bebida a la presencia de cocaína en su composición inicial, de las razon……続きを見る

The trueーand often shockingーstories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don’t know is that the origins of many of the m……続きを見る

Prokrastination effektiv hinter sich lassen – in nur 50 Minuten Sie schieben gerne unliebsame Aufgaben auf? Ihre To-do-Liste wird mit jedem Tag länger? Sie fühlen sich schlecht, weil Sie dieses oder……続きを見る