This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relatio……続きを見る
Discover how to provide experiences for your customers that combine the real with the virtual.
Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business……続きを見る
Examine the reasons for the rapid growth of China’s tourism industry
Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tou……続きを見る
