Ｙ．Ａ - Business & Finance 1

City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city ……続きを見る

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technol……続きを見る

A powerful meditation on the nature and dangers of ego, from the author of the #1 New York Times bestseller Stillness is the Key, and Obstacle is the Way - over 1 million copies sold 'Re-read it eac……続きを見る

After the pandemic had passed, the city came back to life. At the same time, an increasing number of people wanted to open eyeglass stores. However, the way people choose glasses has changed from fi……続きを見る

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, i……続きを見る

掌握MarTech策略佈局的關鍵與戰術，啟動後疫情時代的長期商機！ 　　史上第一次，我們同時面對横跨5個世代的消費族群，該如何觸及？ 　　我們第一次，擁有會學習進步的智慧MarTech，可以如何運用？ 　　最權威的行……続きを見る

Marketing has changed foreverーthis is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading mar……続きを見る

Over the Heisei era the Japanese economy was confronted with a multitude of uncharted challenges: the collapse of the economic bubble and nonperforming loan problem, the Asian currency crisis and co……続きを見る

《金融時報》推薦選書 爆紅吸睛，但是能持續銷售才有真價值！ 運用複利概念，從策略、定位、行銷到建立平台 深度經營內容變現，穩穩滾動創造獲利！ 潮流翻新愈快，爆款的生命週期愈短。有沒有另一種經營方式？ 如……続きを見る

Changing work roles, greater emphasis on individual autonomy, the growing importance of relationships, the complexity of many businesses; all these things call into question the prevailing approach ……続きを見る

Move past the obstacles and implement your new strategy Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be: a new init……続きを見る

Binance is an altcoin exchange where you can trade the altcoins we have introduced. In 2017, there may be times when the value of altcoins increased very rapidly, the existing exchanges could not ke……続きを見る

In 2005, more than two million Americansーsix out of every 1,000 peopleーfiled for bankruptcy. Though personal bankruptcy rates have since stabilized, bankruptcy remains an important tool for the re……続きを見る

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and W……続きを見る

This comprehensive and richly illustrated volume provides up-to-date material on Singular Spectrum Analysis (SSA). SSA is a well-known methodology for the analysis and forecasting of time series. Si……続きを見る

Based on a bestselling book originally published in Japanese, Manufacturing Technology Transfer: A Japanese Monozukuri View of Needs and Strategies offers time-tested methods and little-known tips f……続きを見る

Amazon’s trillion-dollar success is the envy of everyone, but achievable by anyone. What has propelled their record streak of growth? Their management system, and it can do the same for you no matte……続きを見る

Whether a theoretical system is realistic or not has been a concern in economics, particularly in monetary theory, over the past century. Following John R. Hicks’ proposal that a realistic monetary ……続きを見る

What? Ice cream gluttony fight at the arcade? Real pro-wrestling? The mystery gunmen? Cotton candy duel? What the hell is the video arcade? Events which at first glance seems bizarre and to have not……続きを見る

In light of growing discourse on 'frugal innovation', this book offers novel approaches to innovation based on extensive empirical research. The study complements a decade of scholarly attention on ……続きを見る

Companies must either properly manage the complex world of legal and corporate risk or suffer the consequences. Author Bryan E. Hopkins, the former General Counsel of Samsung Electronics America, id……続きを見る

Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, ……続きを見る

This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are t……続きを見る

Good conversation is at the heart of networking, meetings, interviews, negotiations and raising your profile. It can ease your way in work, enabling you to build alliances, create strong relationshi……続きを見る

First published in 1991, during a significant stagnation in the Israeli economy, this title discusses the causes of the economic downturn, and assesses the country’s prospects. Throughout, Aharoni m……続きを見る

This book aims to study the factors effecting the adoption and diffusion of Health Information Technology (HIT) innovation. It analyses the adoption processes of various tools and applications, part……続きを見る

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The most up-to-date, comprehensive guide on liquidity risk managementーfrom the professionals Written by a team of industry leaders from the Price Waterhouse Coopers Financial Services Regulatory Pr……続きを見る

Boardroom Secrets focuses on the, processes, and behaviours for a board of directors to ensure good governance. The book focuses on behavioral aspects of governance such as how to evaluate and proce……続きを見る

China’s 30-year market transition and its integration into the world economy provide a unique opportunity for exploring the nature of large-scale economic and political transformation and the mechan……続きを見る