Ｙ．Ａ - Consumer Behaviour 1

O negócio da atenção é um caminho sem volta que faz parte do processo sócio-histórico de constituição da indústria midiática e da arena na qual estão inseridos veículos, plataformas de conteúdo e to……続きを見る

This book isn't for the faint of heart. It's for the builders, the visionaries, the ones who wake up every morning with a new idea burning in their chestーonly to go to bed wrestling with the five t……続きを見る

This book provides answers to analysts’ need to know about elasticities of demand, with a unique two-track approach. The first gives a self-contained, non-technical rendition, accessible to those wi……続きを見る

Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decis……続きを見る

An unexpected diagnosis. A breakup. A redundancy. When life throws a curveball, it can feel like we’re free-falling into the unknown. But what if change was a chance to reimagine ourselves, rather t……続きを見る

分心，是想要逃離正在做的事。 鎖定觸發行為的動機， 拔除分心源頭、打造高績效空間， 用10％時間的專注，換取90％時間的悠哉。 ◎亞馬遜商業領導類年度最佳書籍TOP 20 ◎亞馬遜 ★★★★★ Top 1暢銷書 ◎《原子習慣》、……続きを見る

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, e……続きを見る

Are you tired of chasing low-paying clients who haggle over every dollar? "Don't Sell to Broke People: Price High, Sell Smart" reveals the counterintuitive truth successful entrepreneurs know: the p……続きを見る

¿Alguna vez has sentido que, a pesar de todo el esfuerzo que pones en tu negocio, siempre parece haber algo que falta? Tal vez sean esos clientes difíciles que nunca están satisfechos, esos proyecto……続きを見る

Have you ever felt like, despite all the effort you put into your business, there always seems to be something missing? Maybe it's those difficult clients who are never satisfied, those projects tha……続きを見る

Based on Real Life Events: A Collection of 17 Transformative Stories This powerful collection of 17 stories is more than just storytellingーit is a toolkit for the mind. Based on Real Life Events is……続きを見る

This ambitious book is the first to present a theoretical framework for a unified analysis of both behavioral and traditional economics. It explores the ultimate factors from an evolutionary perspec……続きを見る

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surpr……続きを見る

Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the lim……続きを見る

In today's highly competitive and fast-paced market, businesses need strong customer relationships to grow and thrive. Executing a productive Customer Advisory Board (CAB) can mean the difference be……続きを見る

Retail Data Analytics: Enhancing Customer Experience and Profitability explores how businesses can leverage data insights to optimize customer journeys, personalize marketing, manage inventory effec……続きを見る

This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect The……続きを見る

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strat……続きを見る

Detailliertes Lehrbuch mit Schwerpunkt auf der Konsumentenverhaltensforschung Dieses Lehrbuch geht der zentralen Frage nach, ob und auf welche Weise uns Werbung im Kaufentscheidungsprozess nachhalti……続きを見る

What type of business should you start? For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, a……続きを見る

This book critically discusses the historical backgrounds and new developments of the theories of games, decisions, and markets, with many possible applications to social and economic problems. Cons……続きを見る

This book analyzes consumption patterns in Asian countries that are at different stages of economic development and highlights the similarities and disparities of consumption patterns across countri……続きを見る

Nautilus Book Award Winner: An “engagingly written” behavioral science-based guide to tackling our urgent environmental problems (Robert B. Cialdini, author of Influence: The Psychology of Persuasio……続きを見る

Compiled from 10 years of research, with chapters contributed by experts in the field, we demonstrate how tourism will benefit from applying a new paradigm found in mainstream psychology, termed her……続きを見る

*As heard on Steven Bartlett's Diary of a CEO* 'A must-read' Mark Manson We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why ……続きを見る

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" 続きを見る

The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you ab……続きを見る

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to ……続きを見る

Crowds are misleading, both in their simplicity and in their complexity. On the one hand, they behave according to expected trends; on the other, they present sudden shifts and frantic, unexpected b……続きを見る

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The m……続きを見る