Ｙ．Ａ - Consumer Behaviour 1

Just as we learn from, influence, and are influenced by others, our social interactions drive economic growth in cities, regions, and nations--determining where households live, how children learn, ……続きを見る

*As heard on Steven Bartlett's Diary of a CEO* 'A must-read' Mark Manson We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why ……続きを見る

分心，是想要逃離正在做的事。 鎖定觸發行為的動機， 拔除分心源頭、打造高績效空間， **用****10%時間的專注，換取90%**時間的悠哉。 亞馬遜 ★★★★★ Top 1****暢銷書。 ◎《原子習慣》、《Deep Work深度工作力》、……続きを見る

In recent years, auctions have become an important field and many markets have designed new and sophisticated auction models to assign different types of items. The prime goal of this book is to set……続きを見る

Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both on……続きを見る

Sarnikar cites evidence of frequent misconceptions of economics amongst students, graduates, and even some economists, and argues that behavioral economists are uniquely qualified to investigate cau……続きを見る

Assesses to what extent increased international cooperation could help selected financial centres in Europe respond to the future risks and opportunities facing them. The book identifies challenges ……続きを見る

On one hand, marginals are complex organizational systems. On the other hand, they are an example of elegant, applied organizational operations. In The Marginal Organization, Tafoya focuses on organ……続きを見る

This book introduces embodied innovations into the circle of already recognised causes of economic crises. The author shows how issues of investment, accumulation and structural change associated wi……続きを見る

Persuasion Series Book #2 Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? P……続きを見る

In the past few decades, economic analysis of law has been challenged by a growing body of experimental and empirical studies that attest to prevalent and systematic deviations from the assumptions ……続きを見る

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surpr……続きを見る

A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle Eastーhome to most of the world’s internet usersーand discovers that what they……続きを見る

Histórias e Cases de Pessoas Apaixonadas pela Expansão do Varejo, Franchising e Shopping Centers. Como em toda evolução, há pessoas que se destacam e fazem a diferença. Os autores deste livro fazem ……続きを見る

Human Development in an Unequal World deals with the twenty-first-century challenges of unstable economic growth and sustainability and the re-emergence of deprivations and inequalities in multiple ……続きを見る

Explaining the underlying logic behind financial ratios, this book adds to the discussion on the importance and implementation of ratios and illustrates the essential role that they play in company ……続きを見る

The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing ……続きを見る

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models……続きを見る

The unprecedented calamity of the COVID-19 pandemic, especially a harsh lockdown, battered the Indian economy at a time when it was already grappling with a deep structural slowdown. Almost a year o……続きを見る

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the chal……続きを見る

Behavioral science research is a systematic, controlled, empirical and critical investigation of hypothetical propositions about the presumed relations among behavioral phenomena. Management Researc……続きを見る

El capitalismo crea nuevas necesidades de forma continuada. La necesidad de comprar el último iPhone, por ejemplo, o de volar de una ciudad a otra. Estas necesidades no solo son alienantes para el i……続きを見る

Igniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t ー with their ……続きを見る

Tržište je danas globalno, a proizvođači koji žele opstati na tržištu moraju se prilagoditi tom trendu. Hrvatski proizvođači imaju puno potencijala, ali često se suočavaju s izazovima u osvajanju st……続きを見る

A look at sugar in 19th-century American culture and how it rose in popularity to gain its place in the nation’s diet today. American consumers today regard sugar as a mundane and sometimes even tro……続きを見る

In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a co……続きを見る

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technologi……続きを見る

This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics……続きを見る

This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable reader……続きを見る

Crowds are misleading, both in their simplicity and in their complexity. On the one hand, they behave according to expected trends; on the other, they present sudden shifts and frantic, unexpected b……続きを見る