A significant portion of the country is actively seeking to avoid businesses that engage in ESG (Environmental, Social, and Governance) scoring, Diversity Equity & Inclusion (DEI) mandates, and over……続きを見る
في عالمٍ يزداد ازدحامًا بالمنافسين، لم يعد العميل يبحث عن منتج جيد فقط، بل عن تجربة تُشعره بأنه محور الاهتمام. هذا الكتاب يأخذك في رحلة عميقة لفهم المعنى الحقيقي لتجربة العميل، وكيف تحوّلت إلى أقوى ……続きを見る
著者:Jholy A. Mello
出版社: Editora Dialética
発売日: 2025年08月27日
"CRM no varejo: Do seu Zé à era das IAs" é uma leitura prática, estratégica e envolvente sobre como construir, de verdade, relacionamento com o cliente; no digital, na loja e em cada ponto de contat……続きを見る
Porsches for soccer moms? Finance bros in Patagonia? Drive-through Starbucks? What happens when your growth strategy creates conflict between customers?
You always want to grow your brand, but there……続きを見る
Have you ever felt like, despite all the effort you put into your business, there always seems to be something missing? Maybe it's those difficult clients who are never satisfied, those projects tha……続きを見る
The ability to connect with your audience is at the core of every successful business or personal endeavor. Yet, many individuals and organizations struggle to master the art of communication that n……続きを見る
Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategies
In AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Custo……続きを見る
The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer Success
The Customer Success Manager has become a critical a……続きを見る
Il Metamarketing è una nuova forma di marketing in cui i professionisti vanno oltre la semplice fusione delle tecniche di marketing tradizionale e digitale, offrendo una vera convergenza fisica e di……続きを見る
Extracting value from loyalty programs used to be the domain of marketing. But not anymore.
In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They ……続きを見る
A handy guide for IT Service Desk Analysts, Managers, and infra leaders who are part of IT support service. This book contains building blocks, and detailed steps to build and manage a strong servic……続きを見る
Understand what it takes to develop successful public relations campaigns
Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily nee……続きを見る
With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how y……続きを見る
Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the lim……続きを見る
著者:Cindy Alvarez
出版社: O'Reilly Media
発売日: 2017年08月30日
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development researchーbefore you waste mo……続きを見る
著者:Latoya Cooper
出版社: Music Meets The Boardroom, LLC
発売日: 2026年01月06日
Hey SuperStar!
Are you ready to piss someone off today?
Are you up for the challenge?
If so, then you are ready to create a business and brand you love!
Before we go too far, BE WARNED that this boo……続きを見る
Unveiling the Arcane Secrets of the Mind: A Revolutionary Marketing Odyssey
Are you ready to embark on a journey that will forever alter your perception of reality? Prepare to have your consciousnes……続きを見る
著者:Yamato Nakamura
出版社: Editorial Casa Asia
発売日: 2024年08月06日
¿Estás cansado de preocuparte por el fraude que pueda poner en riesgo tu negocio? Integridad Empresarial es tu guía definitiva para construir una organización sólida y confiable.
Descubre cómo imple……続きを見る
Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, admin……続きを見る
Your passion is the business...
...and you know the potential is incredible.
What will make it take off?
Ali Hemyari knows what it takes to succeed. A certified SWAT Operator, triathlete, helicopter……続きを見る
This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technologi……続きを見る
A comprehensive and indispensable resource that delves deep into the core aspects of business operations and management. With its extensive coverage of essential topics and practical insights, this ……続きを見る
Strategy Planning Kit For Beginners: The Complete Guide To Mastering The Art Of Business Strategy | Creating A Solid Business Plan For Aspiring Entrepreneurs | How To Launch A Successful Business An……続きを見る
Mary Ann O’Brien, Founder and CEO of award-winning marketing firm OBI, and the brains behind the revolutionary O’Brien Voice of Customer (O.VoC) survey, has been called “The Mother of Modern Marketi……続きを見る
This easy to read and follow guidebook is the solution to a problem your organization likely didn't know existed. From your most tenured staff members, to those new to the field, this small but powe……続きを見る
Customer service management is one of the key pillars of today’s business environment. Businesses operating in sub-Saharan Africa and other frontier markets have begun to embrace the concept of cust……続きを見る
A tасо truсk is a truсk that ѕеllѕ tacos аnd оthеr tуреѕ оf Mеxісаn fооd. Sоmе tасо truсkѕ аlѕо dеаl in fuѕіоn cuisine. It іѕ one of thе mоѕt common tуреѕ оf fооd trucks. In most tасо truсkѕ, the fо……続きを見る
Vous aimez lire et écrire ? Saviez-vous que la rédaction web pouvait vous permettre de monétiser votre passion pour l’écriture ?
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The most brilliant advertising campaign of today will be forgotten by tomorrow. Still, companies that focus on developing authentic relationships with their customers will achieve long-term success.……続きを見る
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive……続きを見る