Ｙ．Ａ - Hospitality, Tourism & Travel 1

In an age of rapid technological evolution, Digital Video Advertising Strategies: Grow Your Brand with Online Videos provides a comprehensive guide to navigating the complex world of digital marketi……続きを見る

This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, int……続きを見る

This book is the first authored overview of resilience in tourism and its relationship to the broader resilience literature. The volume takes a multi-scaled approach to examine resilience at the ind……続きを見る

This book offers a comprehensive global examination of the relationship between public transport and tourism as well as exploring other sustainable transport modes. It offers a unique view by analys……続きを見る

This book offers new approaches and insights into the relationships between heritage tourism and notions of modernity, identity building and sustainable development in China. It demonstrates that th……続きを見る

City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city ……続きを見る

Humans and animals have developed multiple and complex interactions in the fields of tourism, leisure, and development. However, much of the existing research on how humans and animals interact in t……続きを見る

The field of social research is characterized by its broad scope and interdisciplinary nature, encompassing the examination of human behaviour, societies, and various facets of social existence; how……続きを見る

Get up-to-date research and innovative management strategies Organizational behavior and human resource management are fundamental aspects in the profitability of any foodservice business. Human Res……続きを見る

Heritage is a social construction rooted in modern and contemporary societies. It is commonly a positive assessment of many elements of the physical and human environment (e.g. ecosystems and landsc……続きを見る

Prior to the outbreak of the coronavirus pandemic in 2020, the Arctic and Antarctic regions were experiencing significant growth in tourist arrivals. In the aftermath of this global crisis, the tour……続きを見る

This collection presents scholarly investigations centred around gastronomy and hospitality within the tourism sector. This volume aims to contribute both theoretically and practically to the academ……続きを見る

This book, “Theories and Practices in Tourism, Marketing and Management,” is a testament to rigorous scientific inquiry in the realm of tourism and hotel management. It serves as an essential refere……続きを見る

Hospitality Industry Risk Analysis in Epidemics delves into the impact of past and recent pandemics on the hospitality industry, an essential sector contributing significantly to the global economy.……続きを見る

On this 14 days trekking period at Everest, every bend, and turn in the trail offers something new and amazing to see. The adrenaline rushes, challenges, and adventure, and if you want to create las……続きを見る

Routes are arguably the most valuable of airline assets. Although widely practised in the industry, the process of developing air connectivity has drawn very limited academic research. However, this……続きを見る

Tourism offers countless global locations, providing a multitude of sensory experiences. These include commercialised tourism products such as saunas and floatation tanks through to natural phenomen……続きを見る

The Digital Nomad Bible: The Ultimate Guide To Learning How To Work From Anywhere, Travel Forever, and Make Money Doing What You Love Step into a world of freedom and adventure with "The Digital Nom……続きを見る

La importancia de este libro radica en la investigación de campo realizada de manera acuciosa e informada por su autora, Lorena Anaya Ortega, quien es doctora en Ciudad Territorio y Sustentabilidad.……続きを見る

The success of a seaport is dependent on many players and close partnerships. For example, it takes a community-wide effort involving, among others, airport management, county and city officials, or……続きを見る

This captivating book explores the intersection where performing art meets human interaction and delves into the application of human factors’ principles in this field. From music and theatre to cin……続きを見る

Compiled from 10 years of research, with chapters contributed by experts in the field, we demonstrate how tourism will benefit from applying a new paradigm found in mainstream psychology, termed her……続きを見る

World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at G……続きを見る

The textbook covers the application of human factors in different facets of tourism and hospitality industry. It talks about appropriate ambience creation for guests, so they can enjoy their stay. T……続きを見る

Research on gender and leadership has historically been dominated by the Global North, where there tend to be more woman leaders than in the Global South. However, scholars are increasingly question……続きを見る

The book explores emerging themes, concepts, and issues in ethnic tourism, through examination of theoretical underpinnings and empirical research in various ethnic destinations worldwide. It encaps……続きを見る

Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición del certificado de profesionalidad "HOTR0209. SUMILLERÍA". Manual imprescindible para la formación y la ……続きを見る

- Describir los rasgos más significativos de la estructura vitivinícola a escalas mundial y nacional, identificando los principales problemas en relación con el equilibrio del mercado. - Definir los……続きを見る

The links between islands and tourism, as sights of pleasure is embodied in the touristification of sun, sand and sea. Islandscapes are central to the tourist imaginaries that shape islands as touri……続きを見る

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and pr……続きを見る